1. Social Media 101:The BigThree
SocialMedia101

2. #1
Hint: It’s exactly what you think it is.

3. “Social media” is an umbrella term for web sites, or “channels,” that integrate
technology with varying degrees of personal interaction. Some channels are more
interactive than others and some channels are more active than others. Bottom line:
social media sites are those where the users generate the content.
Source: Wikipedia | Image: flickr.com/deneyterrio

6. at least one
Forrester, The Growth of Social Technology Adoption, 2009

7. at least one
U Mass, Social Media in the Inc. 500: The First Longitudinal Study, 2009

8. whether
how well you use it
Erik Qualman, Socialnomics

10. 500

13. Privacy

14. Privacy

15. Pages

17. 80

18. 83%

20. Lexicon

21. Profile

22. Answers

23. Groups

24. Companies

25. Activity Updates

26. Getting Started

27. Getting Started

30. Applications

33. 140

34. 90

35. 42%

37. Lexicon

38. Twitter

39. Twitter

40. Tweet

41. Tweet

42. #

43. #

44. #

45. Hashtag

46. @

47. @

48. Username

49. Follow
Follow
Follow

50. Follow

51. + >

52. Erik Qualman, Socialnomics

54. Twitter isn’t about the quantity of your followers…it’s
about the quality of your followers.
Image: flickr.com/wittwisdom

55. Re

56. Retweet

57. Direct

58. Direct Message

59. Lists

60. Lists

61. Dashboards

63. “With great power comes great responsibility.”
Image: flickr.com/r8dio

64. “
”
CNN Social Media Policy

65. “
”
LA Times Social Media Use Guidelines

70. Now what?
Image: flickr.com/r8dio

71. THANK YOU