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Leisure marketing: Transportation
1.
How to get
from A to B http://www.youtube.com/watch?v=2c68qD_NExQ
2.
Modes of transport
Air Rail Sea Road Off-road
3.
4.
pricing State intervention
– use of price fixing and subsidies or taxes. Commercial tactical pricing Discounts Last-minute discounting Concession Complex pricing structure
5.
6.
Advertising and television
where new services are introduced
7.
Sales promotions
8.
9.
Convenience
10.
11.
Demographical factors
12.
The reasons, why
people travel
13.
Difference in purchasing
behaviour
14.
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