This presentation is about Marketing for the 21st Century, the subject of Marketing Management. This tells us about the core values and subject matter or in a net shell i can say that the summery of Marketing Management. -- Best Regards, Mohammed Naveed Haider Khawaja E-Mail: naveedtaji@gmail.com Blog: http://naveedtaji.blogspot.com Profile: http://naveedtaji.hi5.com Quote: Expect nothing, live frugally on surprise. (Alice Walker)

1. INTRODUCTION DEFINING MARKETNG FOR THE 21 ST CENTURY

7. Simple Marketing System Goods/services Money Industry (a collection of sellers) Market (a collection of Buyers) Communication Information

8. Structure of Flows Manufacturer markets Services, money Government markets Services, money Services Services, money Taxes Taxes, goods Taxes, goods Taxes, goods Money Money Consumer markets Intermediary markets Goods, services Goods, services Resources Resources Resource markets Money Money

9. Traditional Organization Chart Customers Front-line people Middle Management Top Management

10. Customer-Oriented Organization Chart Customers Front-line people Middle management Top manage- ment Customers Customers

11. Evolving Views of Marketing’s Role a. Marketing as an equal function Finance Production Marketing Human resources b. Marketing as a more important function Finance Human resources Marketing Production

12. Evolving Views of Marketing’s Role c. Marketing as the major function Marketing Finance Human resources Production d. The customer as the controlling factor Customer Human resources Finance Production Marketing

13. Evolving Views of Marketing’s Role e. The customer as the controlling function and marketing as the integrative function Customer Marketing Production Human resources Finance

16. Core Concepts of Marketing Product or Offering Value and Satisfaction Needs, Wants, and Demands Exchange and Transactions Relationships and Networks Target Markets & Segmentation Marketing Channels Supply Chain Competition Marketing Environment

24. The Evolution of Marketing

26. Some industries and organizations remain at the production-orientation stage. PRODUCTION ORIENTATION PRODUCTION ORIENTATION SALES ORIENTATION Other industries and organizations have progressed only to the sales-orientation stage. Many industries and organizations have progressed to the marketing-orientation stage. PRODUCTION ORIENTATION SALES ORIENTATION MARKETING ORIENTATION Late 1800s Early 1930s Mid-1950s 1900s

28. Customer Delivered Value Market Integrated marketing Profits through customer satisfaction Customer needs (b) The marketing concept Factory Existing products Selling and promotion Profits through sales volume Starting point Focus Means Ends (a) The selling concept

29. Marketing as an Organizational Philosophy Marketing Philosophy Selling Philosophy Production Philosophy Internal Focus External Focus

30. The Four Ps Marketing Mix The Four Cs Customer Solution Customer Cost Communication Conven- ience Product Price Promotion Place

38. Contemporary Marketing Framework Marketing C V Global Relationship Productivity Customer Value Ethics Entrepreneurship Technology Slide 8

39. Transaction Versus Relationship Marketing Long-Term Focus “ We” Oriented Short-Term Focus “ Me” Oriented Focus on Results Emphasize Persuading A Contest Manipulation Conflict Transaction Marketing Relationship Marketing Focus on Profits Emphasize Helping A Service Trust Cooperation

40. Go to the website of University Of Management and Technology, Lahore Pakistan www.umt.edu.pk