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Audience Research
Horror Films
Age?
14
17
18
20
Gender?
Male
Female
Favorite film genre(s)?
Marvel
Thriller
Romantic Comedy
Comedy
Horror
Psychological
Romance
Do you like watching short films?
Yes
No
If you do not watch short films,
why?
• “Haven’t had a chance”
• “I find them boring”
• “There isn’t enough content to intrigue me”
• “I prefer long films”
• “The story lines aren’t long enough”
• “I Prefer to sit and relax to watch a longer and more
complex story line”
• “They are never advertised so I don’t know about
them”
• “I want to watch films for a longer period of time”
• “They are never advertised”
• “Don’t come across them”
How do you usually view films?
TV
Netflix
Online
Cinema
DVD
Ipod
How do you hear about new films
being advertised?
Television
Radio
Online
Magazines
Newspaper
Film Posters
People
Do you enjoy watching
horror films?
Yes
No
Sometimes
What will you prioritize
more? Romantic or Horror?
Horror
Romantic
Why do you enjoy watching horror
films?
• “They give me an adrenaline rush”
• “I like to watch them with friends as it is funny
to see them scared”
• “I like to be scared in the comfort of my own
bed”
• “Good ambience”
• “I enjoy the suspense”
• “They are exciting”
• “I find them thrilling”
What don’t you like about
Roamantic films?
• “They repeat the same pattern again and again”
• “They are boring”
• “They make me cry with sad endings”
• “They are too slow, I prefer fast movies like
horror/thriller, action”
• “Sometimes the story aren’t even that realistic”
• “The story line isn’t usually intriguing”
• “They have same happy endings”
• “I don’t prefer romance over horror”

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Audience research

  • 4. Favorite film genre(s)? Marvel Thriller Romantic Comedy Comedy Horror Psychological Romance
  • 5. Do you like watching short films? Yes No
  • 6. If you do not watch short films, why? • “Haven’t had a chance” • “I find them boring” • “There isn’t enough content to intrigue me” • “I prefer long films” • “The story lines aren’t long enough” • “I Prefer to sit and relax to watch a longer and more complex story line” • “They are never advertised so I don’t know about them” • “I want to watch films for a longer period of time” • “They are never advertised” • “Don’t come across them”
  • 7. How do you usually view films? TV Netflix Online Cinema DVD Ipod
  • 8. How do you hear about new films being advertised? Television Radio Online Magazines Newspaper Film Posters People
  • 9. Do you enjoy watching horror films? Yes No Sometimes
  • 10. What will you prioritize more? Romantic or Horror? Horror Romantic
  • 11. Why do you enjoy watching horror films? • “They give me an adrenaline rush” • “I like to watch them with friends as it is funny to see them scared” • “I like to be scared in the comfort of my own bed” • “Good ambience” • “I enjoy the suspense” • “They are exciting” • “I find them thrilling”
  • 12. What don’t you like about Roamantic films? • “They repeat the same pattern again and again” • “They are boring” • “They make me cry with sad endings” • “They are too slow, I prefer fast movies like horror/thriller, action” • “Sometimes the story aren’t even that realistic” • “The story line isn’t usually intriguing” • “They have same happy endings” • “I don’t prefer romance over horror”