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Echelon	
  June	
  2013	
  
Singapore	
  
Showcase	
  of	
  interesting	
  startups	
  focusing	
  on	
  	
  
daily	
  habits	
  of	
  mobile	
  Internet	
  users	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Apps	
  to	
  Daily	
  habits	
  
High	
  Engagement	
  &	
  Churn	
  
1.  Social	
  Networking	
  /	
  Photos	
  –	
  
PicMix,	
  PixBento	
  
2.  Streaming	
  Music	
  -­‐	
  duet	
  
3.  Dating	
  -­‐	
  NoonSwoon	
  
High	
  Engagement	
  &	
  Value	
  	
  
1.  Communication	
  
2.  News	
  
One-­‐off	
  Premium	
  Use	
  
1.  Education	
  –	
  MathSpace,	
  
TopAdmit	
  
2.  Deals	
  &	
  Retail	
  –	
  Stamp,	
  
chopink,	
  Zap,	
  Woozin	
  
3.  Medical	
  –	
  TanyaDok	
  
Scheduled	
  Use	
  but	
  High	
  Value	
  
1.  Travel	
  –	
  HotelQuickly	
  
2.  Navigation	
  -­‐	
  notiphi	
  
3.  Utilities	
  –	
  Waygo,	
  TradeHero,	
  
POP	
  
4.  Reference	
  –	
  MyLegalWhiz	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Frequency	
  of	
  use	
  per	
  week	
  
Retention	
  over	
  90	
  days	
  
Source:	
  Flurry	
  Blog	
  Analysis;	
  AC	
  Nielsen;	
  Lit	
  Search	
  &	
  Analysis,	
  Echelon	
  June	
  2013	
  Singapore	
  event	
  http://e27.co/echelon/startups/	
  	
  
Finalists in Echelon June 2013 pitch -> WINNER: Waygo (Taiwan)
"   POP (Taiwan): an app that allows developers to turn paper sketches into app prototypes.
" MathSpace (Australia): a cloud-based math learning software.
"   MyLegalWhiz (Philippines): a mobile-optimized database that simplifies the tedious task of legal research for
lawyers and paralegals
"   NoonSwoon (Thailand): a dating app that introduces users to other singles who are friends of their friends.
"   Stamp (Thailand): a cardless mobile loyalty program that generates a unique code with each transaction instead of
relying on QR codes or GPS check-in functions.
"   TanyaDok (Indonesia): a health consultation platform for people seeking quick answers to medical questions
"   TradeHero (Singapore): a finance app that allows users to practice trading with virtual money using real-time stock
market data.
"   TopAdmit (Taiwan): an online college application editing company
" Waygo (Taiwan) a mobile app targeted to travelers that uses optical character recognition to translate Chinese
phrases into English.
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Apps	
  to	
  Daily	
  habits	
  
Apps	
  to	
  Daily	
  habits	
  1	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Apps	
  to	
  Daily	
  habits	
  1	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Apps	
  to	
  Daily	
  habits	
  2	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Apps	
  to	
  Daily	
  habits	
  2	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
http://wooz.in	
  	
   http://www.zap.com.ph	
  	
  
Apps	
  to	
  Daily	
  habits	
  3	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
http://www.notiphi.com	
  	
   At	
  the	
  right	
  place.	
  At	
  the	
  right	
  time.	
  
	
  
Notiφ	
  (Notify)	
  is	
  an	
  intelligent	
  
notification	
  based	
  mobile	
  advertising	
  
platform	
  which	
  enables	
  the	
  advertiser	
  
to	
  send	
  rich	
  media	
  content	
  to	
  targeted	
  
segments	
  of	
  smartphone	
  users	
  at	
  the	
  
right	
  place	
  and	
  at	
  the	
  right	
  time	
  
Apps	
  to	
  Daily	
  habits	
  3	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  
Thank	
  You	
  
"   Blog	
  post	
  on	
  Daily	
  Habits:	
  	
  What	
  are	
  the	
  Daily	
  Habits	
  
of	
  Online	
  and	
  Mobile	
  Internet	
  users?	
  
http://myovi.blogspot.sg/2013/05/what-­‐are-­‐daily-­‐
habits-­‐in-­‐online-­‐and.html	
  	
  
"   You	
  may	
  also	
  like:	
  6	
  Key	
  Takeaways	
  from	
  Startup	
  Asia	
  
2013	
  
http://myovi.blogspot.sg/2013/04/6-­‐key-­‐takeaways-­‐
from-­‐startup-­‐asia-­‐2013.html	
  	
  
	
  
Nelson	
  Wee’s	
  Profile	
  |	
  Twitter:	
  @nelsonwee	
  |	
  http://www.slideshare.com/nelsonwee	
  	
  

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Echelon June 2013 Singapore - showcase of mobile apps and startups to daily habits of mobile Internet users by Nelson Wee

  • 1. Echelon  June  2013   Singapore   Showcase  of  interesting  startups  focusing  on     daily  habits  of  mobile  Internet  users   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee    
  • 2. Apps  to  Daily  habits   High  Engagement  &  Churn   1.  Social  Networking  /  Photos  –   PicMix,  PixBento   2.  Streaming  Music  -­‐  duet   3.  Dating  -­‐  NoonSwoon   High  Engagement  &  Value     1.  Communication   2.  News   One-­‐off  Premium  Use   1.  Education  –  MathSpace,   TopAdmit   2.  Deals  &  Retail  –  Stamp,   chopink,  Zap,  Woozin   3.  Medical  –  TanyaDok   Scheduled  Use  but  High  Value   1.  Travel  –  HotelQuickly   2.  Navigation  -­‐  notiphi   3.  Utilities  –  Waygo,  TradeHero,   POP   4.  Reference  –  MyLegalWhiz   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee     Frequency  of  use  per  week   Retention  over  90  days   Source:  Flurry  Blog  Analysis;  AC  Nielsen;  Lit  Search  &  Analysis,  Echelon  June  2013  Singapore  event  http://e27.co/echelon/startups/    
  • 3. Finalists in Echelon June 2013 pitch -> WINNER: Waygo (Taiwan) "   POP (Taiwan): an app that allows developers to turn paper sketches into app prototypes. " MathSpace (Australia): a cloud-based math learning software. "   MyLegalWhiz (Philippines): a mobile-optimized database that simplifies the tedious task of legal research for lawyers and paralegals "   NoonSwoon (Thailand): a dating app that introduces users to other singles who are friends of their friends. "   Stamp (Thailand): a cardless mobile loyalty program that generates a unique code with each transaction instead of relying on QR codes or GPS check-in functions. "   TanyaDok (Indonesia): a health consultation platform for people seeking quick answers to medical questions "   TradeHero (Singapore): a finance app that allows users to practice trading with virtual money using real-time stock market data. "   TopAdmit (Taiwan): an online college application editing company " Waygo (Taiwan) a mobile app targeted to travelers that uses optical character recognition to translate Chinese phrases into English. Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee     Apps  to  Daily  habits  
  • 4. Apps  to  Daily  habits  1   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee    
  • 5. Apps  to  Daily  habits  1   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee    
  • 6. Apps  to  Daily  habits  2   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee    
  • 7. Apps  to  Daily  habits  2   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee     http://wooz.in     http://www.zap.com.ph    
  • 8. Apps  to  Daily  habits  3   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee     http://www.notiphi.com     At  the  right  place.  At  the  right  time.     Notiφ  (Notify)  is  an  intelligent   notification  based  mobile  advertising   platform  which  enables  the  advertiser   to  send  rich  media  content  to  targeted   segments  of  smartphone  users  at  the   right  place  and  at  the  right  time  
  • 9. Apps  to  Daily  habits  3   Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee    
  • 10. Thank  You   "   Blog  post  on  Daily  Habits:    What  are  the  Daily  Habits   of  Online  and  Mobile  Internet  users?   http://myovi.blogspot.sg/2013/05/what-­‐are-­‐daily-­‐ habits-­‐in-­‐online-­‐and.html     "   You  may  also  like:  6  Key  Takeaways  from  Startup  Asia   2013   http://myovi.blogspot.sg/2013/04/6-­‐key-­‐takeaways-­‐ from-­‐startup-­‐asia-­‐2013.html       Nelson  Wee’s  Profile  |  Twitter:  @nelsonwee  |  http://www.slideshare.com/nelsonwee