IMA 2012 Pledge your support for mobile

Business Technologie

IMA 2012: Pledge your support for mobile
Files from today: http://db.tt/9LjVlUv8

http://www.ﬂickr.com/photos/99173376@N00/268022096/

Matt MacDonald Devin Chalmers
@neocMatt @qwzybug
matt@prx.org devin@doormouse.org

Marine Boudeau Dan Saltzman
@marineboudeau @ﬁveseveneighty
mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com

Pledging can feel like this

http://www.ﬂickr.com/photos/
32438639@N07/5637108666/

Today we’ll try to make it like this

http://www.ﬂickr.com/photos/
16377238@N00/1434832775/

Introductions
5 min

http://www.ﬂickr.com/photos/46944516@N00/3717536433/

Discuss current pledge experiences
45 min

http://www.ﬂickr.com/photos/46944516@N00/3717536433/

Get our hands dirty
40 minutes

http://www.ﬂickr.com/photos/40418474@N00/3939008630/

Simplify current pledge experiences

http://www.ﬂickr.com/photos/37280358@N04/5015600940/

Imagine something new
kiwiberry a kiwi and strawberry genetic engineering experiment

http://www.ﬂickr.com/photos/85388692@N00/417052960/

Take a break
10 minutes

http://www.ﬂickr.com/photos/14336961@N07/2475956824/

Review work and action plans
45 minutes

http://www.ﬂickr.com/photos/8064937@N05/3457696479/

A donation!

http://www.ﬂickr.com/photos/
23322134@N02/3043760419/

It took 5 minutes

http://www.ﬂickr.com/photos/64941795@N00/515393926/

How many people walk away?

http://www.ﬂickr.com/photos/
24450277@N06/3811734996/

Launching WNYC Mobile Pledge
Process, Objectives & Challenges

• Breaking up the ﬂow (3 step process)
• Removing unnecessary ﬁelds
• Reducing # of gifts
• Sharing/Social (FB, Twitter, etc)
• JQuery mobile

Opportunities/Next
• Leverage impulse giving and mobile convenience
• Users LOOOOVE public media
• Simplifying the process (duh - no but really)
• Experimenting with in-context giving
• Implementing tracking: A/B testing, track form completion

And...

The current pledge journey

http://www.ﬂickr.com/photos/62223880@N00/2692420732/

Examples of pledge forms

http://www.ﬂickr.com/photos/62223880@N00/2692420732/

Unfamiliar inspiration examples

http://www.ﬂickr.com/photos/24256351@N04/4150412283/

“Over-the-top” funding
www.kickstarter.com

Humble Indie Bundle
www.humblebundle.com

Ad-hoc donation management
www.barackobama.com / www.squareup.com

Time to work

http://www.ﬂickr.com/photos/24256351@N04/4150412283/

Show and discuss our work

http://www.ﬂickr.com/photos/92822489@N00/3116187454/

Next Steps

http://www.ﬂickr.com/photos/11628077@N00/2900297524/

1. Record your mobile pledge experience

http://www.ﬂickr.com/photos/88448902@N00/448512720/

3. Trim required ﬁelds

http://www.ﬂickr.com/photos/60849961@N00/525761992/

4. Create a process tailored for mobile

http://www.ﬂickr.com/photos/15441441@N00/3256329577/

5. Push organizational assumptions

http://www.ﬂickr.com/photos/28284386@N02/2880756271/

http://www.ﬂickr.com/photos/45581782@N00/2086641/

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