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Similaire à IMA 2012 Pledge your support for mobile
Similaire à IMA 2012 Pledge your support for mobile (20)
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Dernier (20)
IMA 2012 Pledge your support for mobile
- 1. IMA 2012: Pledge your support for mobile Files from today: http://db.tt/9LjVlUv8 http://www.flickr.com/photos/99173376@N00/268022096/
- 2. Matt MacDonald Devin Chalmers @neocMatt @qwzybug matt@prx.org devin@doormouse.org Marine Boudeau Dan Saltzman @marineboudeau @fiveseveneighty mboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com
- 3. Pledging can feel like this http://www.flickr.com/photos/ 32438639@N07/5637108666/
- 4. Today we’ll try to make it like this http://www.flickr.com/photos/ 16377238@N00/1434832775/
- 5. Introductions 5 min http://www.flickr.com/photos/46944516@N00/3717536433/
- 6. Discuss current pledge experiences 45 min http://www.flickr.com/photos/46944516@N00/3717536433/
- 7. Get our hands dirty 40 minutes http://www.flickr.com/photos/40418474@N00/3939008630/
- 8. Simplify current pledge experiences http://www.flickr.com/photos/37280358@N04/5015600940/
- 9. Imagine something new kiwiberry a kiwi and strawberry genetic engineering experiment http://www.flickr.com/photos/85388692@N00/417052960/
- 10. Take a break 10 minutes http://www.flickr.com/photos/14336961@N07/2475956824/
- 11. Review work and action plans 45 minutes http://www.flickr.com/photos/8064937@N05/3457696479/
- 13. 5 minutes 22 seconds
- 14. A donation! http://www.flickr.com/photos/ 23322134@N02/3043760419/
- 15. It took 5 minutes http://www.flickr.com/photos/64941795@N00/515393926/
- 16. How many people walk away? http://www.flickr.com/photos/ 24450277@N06/3811734996/
- 17. WNYC pledge UX
- 18. Launching WNYC Mobile Pledge Process, Objectives & Challenges • Breaking up the flow (3 step process) • Removing unnecessary fields • Reducing # of gifts • Sharing/Social (FB, Twitter, etc) • JQuery mobile
- 20. “There must be a better way”
- 21. Opportunities/Next • Leverage impulse giving and mobile convenience • Users LOOOOVE public media • Simplifying the process (duh - no but really) • Experimenting with in-context giving • Implementing tracking: A/B testing, track form completion And...
- 22. The current pledge journey http://www.flickr.com/photos/62223880@N00/2692420732/
- 23. “I'm thinking of giving up”
- 24. Examples of pledge forms http://www.flickr.com/photos/62223880@N00/2692420732/
- 29. Unfamiliar inspiration examples http://www.flickr.com/photos/24256351@N04/4150412283/
- 30. $$$ Engagement
- 31. Users $$$ Engagement
- 32. Users $$$ $ / User Engagement
- 33. Bill Me Later
- 34. Bill Me Later www.billmelater.com
- 35. In-App Purchase iOS
- 36. In-App Purchase iOS
- 37. In-App Purchase iOS
- 38. In-App Purchase iOS
- 39. Text-to-Donate Everyone, Anywhere
- 40. “Over-the-top” funding www.kickstarter.com
- 41. Humble Indie Bundle www.humblebundle.com
- 44. Viral discounting www.dropbox.com
- 45. Viral discounting www.livingsocial.com
- 46. Ad-hoc donation management www.barackobama.com / www.squareup.com
- 48. Time to work http://www.flickr.com/photos/24256351@N04/4150412283/
- 49. Show and discuss our work http://www.flickr.com/photos/92822489@N00/3116187454/
- 50. Next Steps http://www.flickr.com/photos/11628077@N00/2900297524/
- 51. 1. Record your mobile pledge experience http://www.flickr.com/photos/88448902@N00/448512720/
- 52. 2. Review pledge visitor flow analytics
- 53. 3. Trim required fields http://www.flickr.com/photos/60849961@N00/525761992/
- 54. 4. Create a process tailored for mobile http://www.flickr.com/photos/15441441@N00/3256329577/
- 55. 5. Push organizational assumptions http://www.flickr.com/photos/28284386@N02/2880756271/
Notes de l'éditeur
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- More and more, financial transactions are taking place on the web & mobile\n\nTwenty years, still innovating on modes of interaction socially and economically\n\nIntersection of these where pubmedia stands to gain\n\nMobile fits into people's lives in a uniquely personal way, and are growing to fill our lives in a way that traditional computers, even with the web, never really did.\n\nLook at innovations in online economic transactions\n\n-> Ladder of engagement: guide from small to large actions of support\nBuilding social and economic ties\n
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- Big red button\n\n\n
- Big red button\n\n\n
- Big red button\n\n\n
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- Tiered reward levels\n\nspecific, atomic goals: Ze Frank will visit your town\n\nproject shaped and changed by the nature of the funds it receives\n
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