Network thinking. The incoming new decentralised age from a design perspective - Leandro Agrò

Design Perspectives For The Decentralized Age!
Leandro Agro: IxD /UX | IoT
Network Thinking
www.designgroupitalia.com

© DESIGN GROUP ITALIA
WHO
2

© DESIGN GROUP ITALIA 3
UX
Internet of Things
IxD
AI, Virtual Assistants
Eye-‐Tracking
Digital Strategy
Usability
Mobile & Wearable
Prototypes
AR/VR
Gmail, Skype, Flickr, TwiKer: @leeander

Network Thinking
4
3 chapters

/// What is design? ///
5
Why business loves design

© DESIGN GROUP ITALIA © DESIGN GROUP ITALIA
“Design isn't just about
shapes or pixels anymore.
Design is the process that
shapes product behaviours,
communi<es, companies
and -‐in the end-‐ builds new
worlds.”
6

Design is an exploraSon

Full of humanity and beauty

Design is (also) a process
9
thinking
Desirability / Feasibility / Viability

Money * Design
10

devoured Doblin, 2nd
Road, Ubermind, Flow Interac<ve,
Aqua Media, Banyan Branch

Wipro Digital acquired DesignIt
acquired Fjord
acquired Lunar
acquired Adap<ve Path
•  Reassuring big-‐co since the
previous millennium.
•  Providing a step by step design
theory that ensure a preKy
good result also to talentless
companies.
•  Predictability illusion (feeling
in control).

devoured
Doblin, 2nd Road,
Ubermind, Flow
Interac<ve, Aqua Media,
Banyan Branch

Wipro Digital bought
DesignIt
bought Fjord
bought Lunar
bought Adap<ve Path
Why?

Cultural ShiZ
13

Every Tool, service, business that
jump in the digital technology, start
to follow Moore’s Law:

AcceleraSon changes everything.
Peter Diamandis
http://www.youtube.com/watch?v=E9wFXHYJgdo

Digital technologies are pushing
consumerizaSon and mulSplying touchpoints.
15
Everything jumps to the consumer without passing
through military or professional steps
The contact point between a speciﬁc
product/service and a person that
want to have/use it.

ConnecSvity changes everything
not only decentralizaSon but also interdependence
16
Fluid experience
Instant Gratification
Dematerialised Interaction
Social Induction

The INTERNET OF THINGS bridges both the
physical and digital worlds, permi^ng the power
of the internet to reach everywhere humanity.

Every Sme that a company places an objects
into your world (pocket, car, desk) starts an
always-‐on PERSONAL bi-‐direcSonal DIALOGUE.

In this new human-‐connected world,
Designers lead innovaSon

Short story about
“network thinking”
20

WIRED 2008

What is “Network thinking”?

Todays’ visionaries can’t consider the mechanical clock, the assembly
line or the broadcast architecture as an actual mental model.

“Network thinking” is a mental model…

A WHOLE NEW WAY TO SEE THE PRESENT AND IMAGINE THE FUTURE,
THAT ALSO INCLUDE SOFT SKILLS LIKE:

-‐  A^tude (curiosity/lateral thinking/hybrid background)
-‐  Flow with complexity (tolerate uncertainty)
-‐  IdenSfy paKern
-‐  Find leverage points (trends)

Most recent human’s genera<ons have a totally diﬀerent
rela<on with technologies with respect to any ancestor.

Since 1800 technologies evolved slower than average
human life, while now –in the space of a single life-‐
we saw cogni<ve technologies grow in a singular way.

Cognitive tools Mental model

/// Storytellers /// Connected Objects are Natural born

People expectaSons are shaped by
consumer technologies.
27

WHAT / WHEN
28

We live on the border between Cloud
FOG compuSng and the IoT Era.
At this stage of technological evoluSon, being
connected is a Darwinian issue for a product:
a key element to it, to live long and prosper.
29

“"mes they are a changing”
201X
IN 2008 THE NUMBER OF
CONNECTED OBJECTS HAS
EXCEEDED THAT OF HUMANS
In Q4 2014 there were more
iPhone sold (about 40M) on planet
Earth than babies born.

Technologies are shaping us through the
connected (cogniSve) devices we are using

Like in a aliens invasion…

Today, more than 120 new 'things’
comes online every second.
33
Dave Evans, chief futurist at Cisco
Even if the Internet appears ubiquitous, still the number of connected objects or devices is vastly inferior
to those which are not connected. The coming revolution will raise from the necessity of substituting
everyday objects with connected ones, making these more intelligent and aware.

“Talking Objects”
Connected devices are natural born storytellers

Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your eyes open?

Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools we use (George Basalla)
Do you want to share this picture with your friends?
Mutual Influence, induced need, inception,

What is real? Who is the artist

From memories co-‐creaSon to
automa'c memories and autonomous stories

39
Collec'ng Data
Connected objects are usually
smart enough to play a behavior.
For example, take a detecSon
(measure something) each Sme
that a trigger is ON, or a picture
shot every X minutes, etc.
AutomaSc memories are very
powerful!
AutomaBc memories…

40
Fitness bracelets records what we do every day.
This extended memory, visualized through
dashboard, is able to make our behavior
measurable and more understandable.
At the same Sme, the new “automa'c, visual and
mathema'cal” language of these automa'c
memories is already part of a brand new kind of
storytelling.
Organizing Data
Visualizing informaSon is already
a ﬁrst picture of a story.
The right visualizaSon is
powerful way to inﬂuence users.
AutomaBc memories… Your dashboard is a representaSon of you.
You are your dashboard.
You might desire to achieve a beKer result.

41

Proac've Panorama

Androids examine every picture
you take -‐and-‐ it proacSvely
assembles a “Panorama”
without your request.

42

Proac've Panorama


43

Build the story
One-‐click Movie trailer
Families started to collect
and record their special
moments in a brand new
way, that is actually
inﬂuencing their
memories.
More powerful? Richer?
Original? Autonomous?

knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?

knightscope-k5
We all are cyborgs
Autonomous machines observing us
Who is connected?
JIBO

“Connected objects are Natural Born Storytellers.
Meaningful stories might be created combining the
right level of automaSc contribuSons coming from
“machine” AND human habits.”

In 2015 brands are becoming media companies.
Other big-‐name players such as Uber, Airbnb, MarrioK,
Starbucks, Snapchat, and more have been building full-‐ﬂedged
media divisions, using veteran journalists and media experts to
help them compete for audiences’ aKenSon.

People’s interacSon with technology may seem
predictable enough, but it is not 100% true.
29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 48

People’s interacBon with technology may seem predictable enough,
but it is not true.
29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 49

Ar'ﬁcial neural networks, or 'ANNs’
Google's ANNs are programmed, through an
endless stream of similar photos, to
recognize objects within images by their
disSncSve characterisScs.
Starry Nightmare Rolling hills have been transformed into giant
birds and bears while a village's houses have
become cars and trucks
http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-
eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html

Storyteller objects are already inﬂuencing the scene;
classic user interacBon is evolving into a conBnuous
conversaBon. The incoming communicaBon will be a
relaBonship in which objects emerge -‐from the "Fog"-‐
as real enBBes.
51

/// Design Rules /// Design rules for a highly networked -‐post cloud compuBng-‐ world.

“Design isn't just about shapes or pixels
anymore. Design is the process that shapes
product behaviors, communi<es, companies
and -‐in the end-‐ builds new worlds.”

In this moment of Sme, it is obsolete to design objects
that simply wait unSl their buKons have been pressed.
We should design connected, social and proacSve objects
intelligent enough to parSally predict user’s need
according the context.

1. Evolving design tools, to evidence
exisSng objects' emergent behaviors

2.  Infusing behaviors (in any object) that
might evolve according the connected,
decentralized, interdependent era.

58
IoT DESIGN
It’s all about People & Trust
SUPER GADGETS
SUPPLY CHAIN
MANTEINANCE

59
IoT DESIGN
Technology/OperaSon
Driven
MarkeSng/Campaign
Driven

60
IoT DESIGN

1. Expression of Brand values in space
2. Smart use of tech trends
3. RelaBon instead of isolated interacBon

BRAND ADHERENCE
INTEGRATED SYSTEM
CUSTOMER ENGAGEMENT
BRAND ADHERENCE

1. Evolving design tools, to evidence
exisSng objects' emergent behaviors

2.  Infusing behaviors (in any object) that
might evolve according the connected,
decentralized, interdependent era.

62
Inspired by Asimov
Every object must know STORIES
the History of its past (how it is made, where it
was produced, how it is used) and its future (as
it is disassembled, valued in its parts, recycled,
disposed of).

Laws for Makers

63
Every object must be SENTIENT
Every object should know something about the
world around it through sensors, or at least
know when and where it is used.
Inspired by Asimov
Laws for Makers

64
Every object must be SOCIAL
Every object must be able to communicate and share
its status across social networks used by humans,
"parScipaSng" in their social relaSonships.
Inspired by Asimov
Laws for Makers

/// Conclusion ///

Technology acceleraSon changes everything.
66

The consumerizaSon process, combined with
the proliferaSon in digital touchpoints,
moves products and business into a whole
new landscape of services and opportuniSes.
67

ConsumerizaSon evolve consumers’ habits.
People expect BEHAVIOURS (not just features).
68

To be connected is the “natural state of
mind” for any object

Placing an object in a pocket, in a car, on a
desktop or in customers’ homes means
building a personal, bi-‐direcSonal,
“always-‐on” communicaSon channel.

AestheSc of trust plays a huge role in the
design of these new behavior-‐based
Smart tools
71

Every Object should…
-‐ know stories
-‐ Be senSent
-‐ Be social

73
DESIGN GROUP ITALIA
Via Aleardo Aleardi 12
20154 Milano ITALIA
tel. +39 02 58325272
234 West 39th Street
New York, NY 10018 USA
tel. +1 (718) 5771385
www.designgroupitalia.it
Leandro Agro’
THANK YOU.
Gmail, Skype, Flickr, TwiKer: @leeander

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