Sean McDonald, CEO of FrontlineSMS, will share the way to build user experiences across mobile platforms, using case studies, methodologies, and the transformative impact from Frontline's 10 years of experience.

1. Message with Value(s)

2. Dear _______,!
!
We don’t care about your app.!
!
" " " " " " " Regards,
" " " " " " " " " " " "Your users !
!

3. Every time you build an
interface, you tell users
they have to learn to do
things your way before
they get what they want.!

4. !
That is not user-centered.!
!

5. User-centered design meets
people where they are.!
So. Where are they?!

11. So. SMS.!
7.2 billion active mobile subscribers!
3.6 billion unique users!
SMS is the only platform that reaches them all!
Interna(onal
Telecommunica(ons
Union,
2010

14. Most organizations simply
aren’t designed to listen at
scale. !
!
Listening requires structure.

16. Frontline Connects Platforms and Systems

17. 0! 20k!downloads!
Scale of Simple!

18. Frontline Coverage!

19. Multi-channel management!
!
!
!
made easy. !

20. Good communication is
not about a platform, it’s
about building better
coordination and
operations

21. The Non-Profit Business

22. Ci(zens
Ci(es
&
Coun(es
State
Multi-Channel Systems
Na(onal

23. Efficiency isn’t individual.
The biggest wins come
from building better
information relationships
between partners.

24. Information is Infrastructure!

25. "The Value of Connected Systems!

26. Message-powered healthcare! Zimbabwe Ministry of Health!
St. Gabriel’s Hospital, Malawi!
Pa(ents
book
appointments
with
remote
hospitals
and
clinics.
Community
health
workers
monitory
and
report
symptoms,
enabling
officials
to
recognize
outbreaks
earlier.
St.
Gabriel’s
handles
twice
as
many
pa(ents
at
half
the
cost.
Disease
repor(ng
in
Zimbabwe
improves
by
400%,
covering
75%
of
the
country.

27. Interactive radio! Search for Common Ground, Ghana!
SFCG
used
Frontline
to
enable
community
radio
sta(ons
to
take
ques(ons
from
listeners
via
SMS.
Listeners
can
text
in
their
ques(ons
and
get
them
answered
live
on
the
air.
Enabling
sta(ons
to
halve
the
cost
of
listener
engagement.

28. Message-powered banking! Honey Care, Kenya!
Community
based
savings
organiza(ons
(SACCOs)
use
Frontline
to
enable
members
to
remotely
deposit
into
their
accounts.
Deposit
processing
(me
was
reduced
by
85%,
and
average
account
balance
improved
by
50%.

29. Message-powered education! VSO Int’l., Papua New Guinea!
VSO
Interna(onal
used
SMS
to
deliver
stories
to
schools
in
remote
areas
where
books
were
scarce.
Stories
and
lesson
plans
were
delivered
daily,
and
based
on
a
structured
phone(cs
curriculum.
Students
in
the
program
were
twice
as
likely
to
meet
literacy
standards
for
their
age.

30. NETWORKED LAND TITLING! Mercy Corps, Bolivia!
Mercy
Corps
incorporated
Frontline
into
a
digital
land
(tling
process
for
rural
farmers.
Land
(tles
were
delivered
40%
faster
and
cheaper
under
the
program.
Land
boundary
loca(ons,
agreement
statuses,
and
(tling
agency
reports
were
transmied
over
SMS.

31. The most powerful
technology we have is!
!
!
!
!
Better ways to work together. !

33. Message with Value(s)
@FrontlineSMS!
sean@frontlinesms.com!
!