Frontline sms at netsquared dc may 2015

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Sean McDonald, CEO of FrontlineSMS, will share the way to build user experiences across mobile platforms, using case studies, methodologies, and the transformative impact from Frontline's 10 years of experience.

Présentations et discours publics

Dear _______,!
!
We don’t care about your app.!
!
" " " " " " " Regards,
" " " " " " " " " " " "Your users !
!

Every time you build an
interface, you tell users
they have to learn to do
things your way before
they get what they want.!

User-centered design meets
people where they are.!

So. Where are they?!

So. SMS.!
7.2 billion active mobile subscribers!
3.6 billion unique users!
SMS is the only platform that reaches them all!
Interna(onal
Telecommunica(ons
Union,
2010

Most organizations simply
aren’t designed to listen at
scale. !
!
Listening requires structure.

Frontline Connects Platforms and Systems

Multi-channel management!
!
!
!
made easy. !

Good communication is
not about a platform, it’s
about building better
coordination and
operations

Ci(zens
Ci(es
&
Coun(es
State

Multi-Channel Systems

Na(onal

Efﬁciency isn’t individual.
The biggest wins come
from building better
information relationships
between partners.

Message-powered healthcare! Zimbabwe Ministry of Health!
St. Gabriel’s Hospital, Malawi!
Pa(ents
book
appointments

with
remote
hospitals
and

clinics.

Community
health
workers

monitory
and
report

symptoms,
enabling
oﬃcials
to

recognize
outbreaks
earlier.

St.
Gabriel’s
handles
twice
as

many
pa(ents
at
half
the
cost.

Disease
repor(ng
in
Zimbabwe

improves
by
400%,
covering

75%
of
the
country.

Interactive radio! Search for Common Ground, Ghana!
SFCG
used
Frontline
to
enable

community
radio
sta(ons
to

take
ques(ons
from
listeners

via
SMS.

Listeners
can
text
in
their

ques(ons
and
get
them

answered
live
on
the
air.

Enabling
sta(ons
to
halve
the

cost
of
listener
engagement.

Message-powered banking! Honey Care, Kenya!
Community
based
savings
organiza(ons

(SACCOs)
use
Frontline
to
enable
members
to

remotely
deposit
into
their
accounts.

Deposit
processing
(me
was
reduced
by
85%,

and
average
account
balance
improved
by
50%.

Message-powered education! VSO Int’l., Papua New Guinea!
VSO
Interna(onal
used
SMS
to

deliver
stories
to
schools
in

remote
areas
where
books

were
scarce.

Stories
and
lesson
plans
were

delivered
daily,
and
based
on
a

structured
phone(cs

curriculum.

Students
in
the
program
were

twice
as
likely
to
meet
literacy

standards
for
their
age.

NETWORKED LAND TITLING! Mercy Corps, Bolivia!
Mercy
Corps
incorporated

Frontline
into
a
digital
land

(tling
process
for
rural

farmers.

Land
(tles
were
delivered

40%
faster
and
cheaper
under

the
program.

Land
boundary
loca(ons,

agreement
statuses,
and
(tling

agency
reports
were

transmied
over
SMS.

The most powerful
technology we have is!
!
!
!
!
Better ways to work together. !

Message with Value(s)

@FrontlineSMS!
sean@frontlinesms.com!
!

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Frontline sms at netsquared dc may 2015

1. Message with Value(s)

2. Dear _______,! ! We don’t care about your app.! ! " " " " " " " Regards, " " " " " " " " " " " "Your users ! !

3. Every time you build an interface, you tell users they have to learn to do things your way before they get what they want.!

4. ! That is not user-centered.! !

5. User-centered design meets people where they are.! So. Where are they?!

10.

11. So. SMS.! 7.2 billion active mobile subscribers! 3.6 billion unique users! SMS is the only platform that reaches them all! Interna(onal Telecommunica(ons Union, 2010

12.

13.

14. Most organizations simply aren’t designed to listen at scale. ! ! Listening requires structure.

15.

16. Frontline Connects Platforms and Systems

17. 0! 20k!downloads! Scale of Simple!

18. Frontline Coverage!

19. Multi-channel management! ! ! ! made easy. !

20. Good communication is not about a platform, it’s about building better coordination and operations

21. The Non-Proﬁt Business

22. Ci(zens Ci(es & Coun(es State Multi-Channel Systems Na(onal

23. Efﬁciency isn’t individual. The biggest wins come from building better information relationships between partners.

24. Information is Infrastructure!

25. "The Value of Connected Systems!

26. Message-powered healthcare! Zimbabwe Ministry of Health! St. Gabriel’s Hospital, Malawi! Pa(ents book appointments with remote hospitals and clinics. Community health workers monitory and report symptoms, enabling oﬃcials to recognize outbreaks earlier. St. Gabriel’s handles twice as many pa(ents at half the cost. Disease repor(ng in Zimbabwe improves by 400%, covering 75% of the country.

27. Interactive radio! Search for Common Ground, Ghana! SFCG used Frontline to enable community radio sta(ons to take ques(ons from listeners via SMS. Listeners can text in their ques(ons and get them answered live on the air. Enabling sta(ons to halve the cost of listener engagement.

28. Message-powered banking! Honey Care, Kenya! Community based savings organiza(ons (SACCOs) use Frontline to enable members to remotely deposit into their accounts. Deposit processing (me was reduced by 85%, and average account balance improved by 50%.

29. Message-powered education! VSO Int’l., Papua New Guinea! VSO Interna(onal used SMS to deliver stories to schools in remote areas where books were scarce. Stories and lesson plans were delivered daily, and based on a structured phone(cs curriculum. Students in the program were twice as likely to meet literacy standards for their age.

30. NETWORKED LAND TITLING! Mercy Corps, Bolivia! Mercy Corps incorporated Frontline into a digital land (tling process for rural farmers. Land (tles were delivered 40% faster and cheaper under the program. Land boundary loca(ons, agreement statuses, and (tling agency reports were transmied over SMS.

31. The most powerful technology we have is! ! ! ! ! Better ways to work together. !

32.

33. Message with Value(s) @FrontlineSMS! sean@frontlinesms.com! !

Frontline sms at netsquared dc may 2015

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