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Build Your Brand - Build Your Career GeorgeTown University

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Social media and its implications, what online brands are and how to define your own. Online personal brands, why they are affecting your career, and how to control and promote your brand.

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Build your brand - Build your career Georgetown School of Continuing Studies  July 14 th 2010
Media & Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
The internet has surpassed newspapers and radio in popularity ,[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Online-News/Summary-of-Findings.aspx?r=1
Others are creating your brand ,[object Object],http://online.wsj.com/article/SB123144483005365353.html Word of Mouth has become Word of Mouse http:// answers.yahoo.com/question/index?qid =20100711080242AAGS0VT
Businesses are more transparent
Online Personal Brand ,[object Object],[object Object],[object Object]
Online job boards and third-party search firms may be losing out to social media http:// www.emarketer.com/Article.aspx?R =1007811 14.2% 45% Twitter 90% 80% LinkedIn 27.5% 55% Facebook Success Rate Used by surveyed business Social Network
Do you know him ?
Never used a computer – Yet his brand exists online
Online Branding ,[object Object],[object Object],[object Object],Thank you @ChrisBrogan http://www.chrisbrogan.com/develop-a-strong-personal-brand-online-1/
Steps to start establishing your online brand  Define your brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Still using Hotguy32@somexxx.com as your business email?
Online brand building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you control your search results 1 2 6 3 4 5 Concentrate on developing your top results
What will prospective employers / partners find when they search? Class of 2011 Georgetown. First result is a blog
Objectives of developing your personal brand online ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start listening and evaluate mentions and conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools - Google Alerts, ,[object Object],[object Object],[object Object]
Steps to show your knowledge & thought leadership ,[object Object],[object Object],[object Object],[object Object]
Social Media puts the power of publishing in your hands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],Your Twitter profile will be among the top 10 results on search engines Twitter tools : Web ( twitter.com), mobile ( m.twitter.com) See list at http:// oneforty.com /category/Clients
Facebook Profile Page Make your personal profile as private as needed and your page as public as possible
Start a blog to showcase your knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Profile Answers Groups
Find other evangelists to help create content ,[object Object],[object Object],[object Object],[object Object]
Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera 
Podcasts & Your Own Radio Shows Flickr photo Josh Bancroft   http://www.flickr.com/photos/joshb/30440518/sizes/o/
Photos- Flickr Flickr photos can add to your online presence
Social Media press release
Document sharing Sites ,[object Object],[object Object],[object Object],Share content and distribute it widely
Sometimes you may need rebranding ,[object Object],[object Object],[object Object],http://www.flickr.com/photos/fernandoariotti/3011252905/ Removed the picture of two drunk individuals found by searching flickr/com for the keywords “drunk”
Basic best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
How do we measure success ,[object Object],[object Object],[object Object],[object Object]
Your Personal Branding Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/fwp-dawson/2821182851/
 
Questions ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Questions ,[object Object],[object Object],[object Object]

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Build Your Brand - Build Your Career GeorgeTown University

  • 1. Build your brand - Build your career Georgetown School of Continuing Studies  July 14 th 2010
  • 2. Media & Technology always evolving http://www.cartoonstock.com/newscartoons/cartoonists/mly/lowres/mlyn598l.jpg
  • 3.
  • 4.
  • 5. Businesses are more transparent
  • 6.
  • 7. Online job boards and third-party search firms may be losing out to social media http:// www.emarketer.com/Article.aspx?R =1007811 14.2% 45% Twitter 90% 80% LinkedIn 27.5% 55% Facebook Success Rate Used by surveyed business Social Network
  • 8. Do you know him ?
  • 9. Never used a computer – Yet his brand exists online
  • 10.
  • 11.
  • 12.
  • 13. Do you control your search results 1 2 6 3 4 5 Concentrate on developing your top results
  • 14. What will prospective employers / partners find when they search? Class of 2011 Georgetown. First result is a blog
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Facebook Profile Page Make your personal profile as private as needed and your page as public as possible
  • 22.
  • 24.
  • 25. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera 
  • 26. Podcasts & Your Own Radio Shows Flickr photo Josh Bancroft   http://www.flickr.com/photos/joshb/30440518/sizes/o/
  • 27. Photos- Flickr Flickr photos can add to your online presence
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.  
  • 36.
  • 37.

Notes de l'éditeur

  1. Example of Chicago Barber who doesn't use a computer but his customers have built his online brand
  2. He has a portland connection, was studying in the Reed College here . He focuses on customers