Various estimates put global investment in smart transportaion systems nearly to $15B from 2011 through 2017. Smart ticketing is a subset of this market. Railway carriers face high operating costs for siloed homegrown systems. Learn more about how to streamline your smart ticketing system.

1. SAP BRIM for Public Transport & Passenger Rail
Enabling Smart Ticketing
Isabelle ROUSSIN

2. © 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
© 2013 SAP AG. All rights reserved.
2

3. Market Drivers
Solution Overview
Scenarios
Benefits
What are the Main
Challenges Influencing
Your Business?
© 2013 SAP AG. All rights reserved.
3

4. Market Drivers
Solution Overview
Scenarios
Benefits
Challenges
Environment
al regulations
Intense
Competition
Complex
Ecosystem
Cost
Pressure
Ubiquity of
Channels
Informed
Customers
© 2013 SAP AG. All rights reserved.
4

5. Market Drivers
Solution Overview
Benefits
Scenarios
Very Diverse Economic & Political Environment
250%
Increase of fuel prices between
2009 and 2013
 EU 4th Railway Package (2013)
 NORAM passenger rail in midst
of renaissance
 City’s taking lead in public transit
 Public transit: central strategy in
addressing national priorities
• A 4th alignment since beginning of 2000’s
• International passenger rail transport already
liberalized
• Next step to liberalize thedomestic passenger
transport
• Health care
• Energy efficiency
• Traffic congestion relief
 APJ, LATAM, Africa focus on
“”
Franchised passenger miles in
2010/11 were over 40 per cent
higher than in 2000/01 and over
60 per cent higher than in
1990/91
• Good governance
• User empowerment
• Community engagement
• Service innovation
• Urban resilience
Rail Trends , UK 2011/2011
© 2013 SAP AG. All rights reserved.
5

6. Market Drivers
Solution Overview
Benefits
Scenarios
Multimodal Environment
Service providers
Interoperability
Service Providers
Cinemas
Banks
Retailors
Sports
City Services
Library
Itinerary
Others ….
Swimming
pool
PT
Cities
PT
Region
Interoperability
PT
Long distance
Interoperability
Parking
City Services
Rent a Bike
Multimodality
Car-sharing
Multimodality
PT: Public Transport
Based on:VDV-Kernapplikations GmbH & CO. KG
© 2013 SAP AG. All rights reserved.
6

7. Market Drivers
Challenges
Environment
al regulations
Solution Overview
Scenarios
Benefits
Needs
Pricing
Innovation
Intense
Competition
Bundles
Complex
Ecosystem
Cost
Pressure
Ubiquity of
Channels
Informed
Customers
© 2013 SAP AG. All rights reserved.
Partner
Settlement
Streamline IT
process
Segment of
One
7

8. Market Drivers
Solution Overview
Scenarios
Benefits
Innovate in Your Business Model
Frecciarossa – Your journey made to measure High Speed Train travelling between Turin and Salerno

Innovative packaging based on different segments

X minutes of free internet access and pay extra x€ for additional 3G access
Content-led services from on-board media servers


Film footage, music, video games and information services such as travel and weather
info, timetables and station info
Online ticketing with different payment options


PostoClick to book and purchase ticket online, and pay with many different options: with a
cash point card of the Unitcredit group, at SISAL shops, at self service retailers, via Poste
Mobile etc ..
Innovating on fare policies

Flat rate, internet access, retail services

Different subscription based per segments

Usage based: distance, peak hours, period, options, bundles with
partners
© 2013 SAP AG. All rights reserved.
8

9. Market Drivers
Solution Overview
Scenarios
Benefits
The One Stop Shop for New Services
5%
Revenue increase for London
Oyster card
“”
Create a single payment
system for a better customer
experience and savings on
personnel and administrative
costs with automation of
tickets sales and control
Openbaar Vervoer
ChipKaart NL
© 2013 SAP AG. All rights reserved.
9

10. Market Drivers
Solution Overview
Scenarios
Benefits
Partner Settlement
© 2013 SAP AG. All rights reserved.
10

11. Market Drivers
Solution Overview
Benefits
Scenarios
Defining a common back office with interoperability as key
Bus lane fines
Road Charging
Parking
Work Place Parking
Public Transport
Concessionary
“Wave & Pay”
Charging
80%+
Of cost for maintaining
status quo
Chargeable & Concessionary Events
E-mail
Voice
“”
£400 million a year spent
on revenue collection at
TFL
Matthew Hudson, TFL
Business Development
Chief
© 2013 SAP AG. All rights reserved.
Event & Usage Bundling
SMS
White
Mail
Self Service
€
Pricing & Charging
Mobile Phones
Contactless
Card
Vending
machines
Collection / Reimbursement
Finance
11

12. Market Drivers
Solution Overview
Scenarios
Benefits
Simplify Business Interactions & Meet Real Time Expectations
US$10, 15 M
Of hotspot revenue could be
generated annually from 100
000 passengers/day for a
single carrier
Real Time Insight
for True customer
360° view
Real Time Execution
for context sensitive
offerings
“”
« We have upgraded on-train
telephone services and offered
‘always online’ options to cater
to the work and entertainment
needs of our travellers and
broaden the range of services
available on board
Frecciarossa trains”
Real Time Interactions
for quoting & 1:1
customer engagement
Mauro Moretti
CEO of Ferrovie dello Stato
© 2013 SAP AG. All rights reserved.
12

13. Market Drivers
Challenges
Solution Overview
Scenarios
BRIM
Benefits
Results
Environmental
regulations
Intense
Competition
Complex
Ecosystem
Cost
Pressure
Reduce Time
To Market
Maximize
Profitability
Customer at
the Center
Ubiquity of
Channels
Informed
Customers
© 2013 SAP AG. All rights reserved.
Reduce
Opex
13

14. Market Drivers
Solution Overview
Scenarios
Benefits
Closed Loop between
Business Need and IT
Constraints
© 2013 SAP AG. All rights reserved.
14

15. Market Drivers
Solution Overview
Benefits
Scenarios
Process Flow with BRIM for Ticketing
4
3
1
Orchestration
Layer
Marketing
Analytics
5
2
Cash desk
1
Web portal
Time
Table
Seat,
Beds …
DB
CRM
Mobile App
Customers
Info
E-Kiosk
Customers
Partner
Products
Contracts
Points
Customers
Invoices
Interactions
Pricing &
Charging
POS
1 Check Available Seat
4 Payment Status
2 Price Request / Response
Collections
Financial Care
Billing
Payments
5 Customer & Payment Data
3 Available Seats & Prices
Customers
Interactions
6 Ticket Accounting
© 2013 SAP AG. All rights reserved.
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6
15

16. Market Drivers
Solution Overview
Scenarios
Benefits
SAP Convergent Mediation
Integrate new and old systems more simpler

Collection of multiple data streams

Merge asynchronous data together
Ensure data quality

Error detection, with de-duplication

Alarm and monitoring management
Transform raw data in usable information

Data enrichment in real time

Aggregation and counting
Standardize Data format across platforms
Awarded
DigitalRoute is the 2011
Stratecast Global CSP Billing
Mediation Competitive
Strategy Innovation Award
Winner
© 2013 SAP AG. All rights reserved.

Translate protocols and formats to create new unified data format
16

17. Market Drivers
Solution Overview
Scenarios
Benefits
SAP Convergent Charging
Easy to Use


Raphaël Bichon, Project
Manager SFR
© 2013 SAP AG. All rights reserved.
Rapid time to market

“”
Service-agnostic, proven

The flexibility and speed at
which we could create and
modify price plans was
second to none. It is so user
friendly that now even nontechnical financial managers
are able to introduce new
tariffs.
Visual design of charging models with
discounts, surcharges, apportionment
Support for multi-sided partner-centric
models

Support prepaid, postpaid and hybrid
charging
High Performance

Calculate prices and charges for
hundreds of thousands of transactions
per second for hundreds of millions of
customers
17

18. Market Drivers
Solution Overview
Scenarios
Benefits
Multi-Sided Partner Settlement
Handle flexible partner contract terms

Use the same pricing engine to define these contracts
Interlink customer pricing with partner
revenue share

Better manage the profitability of your business models
Tailor your offers to partners

Allow special incentives to most valuable partners
28%
decrease in IT expenditures
as a percentage of revenue
with a consolidated single
solution and platform
landscape
Source: SAP Performance
Benchmarking
© 2013 SAP AG. All rights reserved.
18

19. Market Drivers
Solution Overview
Scenarios
Benefits
SAP Convergent Invoicing
Consolidate multiple upstream
systems for a single view of the
customer’s account
 Flexible invoice aggregation & presentation
 Configurable invoice discounting
 Integrate seamlessly with accounts receivable
and payable for interest calculation,
adjustments, etc.
32%
decrease in errors when
A/R and billing are
integrated so open items
are generated at the
same time as the bill
Source: SAP
Performance
Benchmarking
© 2013 SAP AG. All rights reserved.
 Handle both customer invoicing and production
of payment statements for partners in a single
solution
 Transactional journey by journey financial view
Scalable Solution

High volume capabilities
19

20. Market Drivers
Solution Overview
Scenarios
Benefits
SAP Customer Financial Management
Automation & Optimization
 Automate routine tasks
 Optimize efficient cash collection
through segmented strategies
Transparency On Revenue

74%
Decrease in billing and
collections cost as
percentage of revenue
with optimized collections
and dispute handling
Monitor an up-to-date picture of
customer payment behavior

Comply to accounting standards
Customer Satisfaction

Source: SAP Performance
Benchmarking
© 2013 SAP AG. All rights reserved.
Immediate access to customer
contracts & payment instruments &
accounts
20

21. Market Drivers
Solution Overview
Scenarios
Benefits
SAP Convergent Charging and Invoicing scale massively
A series of benchmark tests were run in Q4 2011 in IBM Labs in Montpellier,
France, to measure the massive scalability of SAP Convergent Charging & SAP
Convergent Invoicing on IBM hardware.
Market Leading Results
SAP Convergent Charging
200 M
subscribers
773,000
2.8 B
events / sec
events / hour
SAP Convergent Invoicing
50 M
subscribers
© 2013 SAP AG. All rights reserved.
100,000
1175
billable items
invoices/sec
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22. Market Drivers
Solution Overview
Benefits
Scenarios
Rapid Deployment Solution for Billing with Best Practices
0
10
Prep
Standard
20
30
40
Business Blueprint
50
60
70
Realization
80
Testing
90
100
Go-live
Up to a possible 40% time
and effort reduction
compared to a traditional
project with same scope*
Leveraging Preconfigured
Baseline
Start
Deploy
Run
Blueprint - up to 50%, Savings
Realization - up to 50%, Savings
Testing- up to 30%, Savings
• Best Practice processes modeled
and described
• Best Practices processes already
configured and documented
• Delta implementation built on-top of
existing best practices
• Test Case Template supplied
* Reduction assumes
100% fit to baseline
content scope.
© 2013 SAP AG. All rights reserved.
22

23. Market Drivers
Solution Overview
Scenarios
Benefits
Summary
1
Business Agility: launch new pricing, charging and billing
models more flexible and faster: open up new revenue stream,
personalize your B2B offerings and get to know your customers
2
Efficient Revenue Management: increase customer
satisfaction and improve financial performance with a converged
view of customer accounts, receivables, payables and disputes.
3
Deployment Flexibility: deploy a complete, integrated
customer care and next gen billing system, or choose to deploy
in smaller implementable steps for targeted incremental value.
Don’t reinvent the Billing Wheel!
© 2013 SAP AG. All rights reserved.
23

24. Market Drivers
Solution Overview
Scenarios
Benefits
Explore Different
Scenarios
© 2013 SAP AG. All rights reserved.
24

25. Market Drivers
Solution Overview
Scenarios
Benefits
Belgian Railways – Optimization for Distribution Process
NMBS/SNCB– Autonmous government
company split in 3 parts in 2005:
• Infrabel, Infrastructure
• NMBS/SNCB public railways managing
freight and passengers
• Holding, for supervision
Needs
 B2B & B2C complex pricing (season tickets, one-off tickets)
 Complex discounts, surcharges, commissions
 Apportionment & reconciliation of journeys
 Consolidation of data from 3rd party systems
3500 km
 Pre-integration in general ledger
Of network
 Revenue recognition across a period
207 million passengers  Self-service billing, payments for travelers and 3rd parties
In 2008
 Granular vie of customer account journeys
SAP Solution
 Improve TTM and increase business flexibility for launching
mobility & European travel offers with SAP CC
 High performance real-time pricing & quotations
 Minimize customer developments and manual processing
with configurable & pre-integrated components
© 2013 SAP AG. All rights reserved.
25

26. Market Drivers
Solution Overview
Scenarios
Benefits
Beating the
Competition
© 2013 SAP AG. All rights reserved.
26

27. Market Drivers
Solution Overview
Scenarios
Benefits
BRIM Performance
KPI
Industry Benchmark
Time to implement new
pricing offers
30
days
1 day
Price/performance for
rating (TPS per CPU core)
90 days
Days sales outstanding
(DSO)
© 2013 SAP AG. All rights reserved.
5 400
20%
54
days
0
launch in hours
not weeks
150%
2 140
470
Improvement Potential
90 days
27

28. Market Drivers
Solution Overview
Scenarios
Benefits
Let’s Work on Your Future Together
imagine
… unlocking new growth opportunities
and gaining market leadership by
inventing new business models and
opening new revenue streams
… increasing customer satisfaction by
reacting more quickly to customer
demand with immediate insight to action
… improving top-line effectiveness by
reducing cost of operations while
simplifying and speeding core business
process
© 2013 SAP AG. All rights reserved.
Internal
28

29. Thank you
Isabelle ROUSSIN
VP Solution Management Next Gen Billing
Transportation, Logistics, Postal, Utilities
Mail: isabelle.roussin@sap.com

30. © 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing
herein should be construed as constituting an additional warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
© 2013 SAP AG. All rights reserved.
30