SlideShare une entreprise Scribd logo
1  sur  21
The movement from Consumerism to Activism Nick Gonios Chief Operating Officer 3eep AIMIA The future of the Consumer 20 th  August 2008
[object Object],[object Object],[object Object]
Quick  reflection  on Consumerism
Mail Order Catalogs 2008 ,[object Object],[object Object],[object Object],[object Object]
Cell phones #2, Atlanta 2005 Chris Jordan photographer on consumerism Search YouTube:  Chris Jordan Picturing excess
Today’s consumer... celebrating mass   media
So, are we in a state of transformation from   consumers...
...to  participants ?
 
 
Nike & Advertising  “We’re not in the business of keeping the media companies alive.”  Trevor Edwards, Nike’s corporate vice president for global brand and category management “We’re in the business of connecting with consumers.”
 
[object Object],[object Object],[object Object]
Towards  Activism
 
 
 
“ children are a mission  NOT a market” Nicholas Negroponte TED 2007
 
[object Object]
Time  will  tell    Nick Gonios [email_address]   twitter/ skype: nickgonios mobile: 0416 239 111

Contenu connexe

Similaire à Movement From Consumerism To Activism Nick Gonios

The Disruption Briefing (TLC) - Jan 2010
The Disruption Briefing (TLC) - Jan 2010The Disruption Briefing (TLC) - Jan 2010
The Disruption Briefing (TLC) - Jan 2010
Steve Sponder
 
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
Natalia Hatalska
 
The Disruption Briefing
The Disruption BriefingThe Disruption Briefing
The Disruption Briefing
fivebyfive
 
Cluetrain Manifesto literature review
Cluetrain Manifesto literature reviewCluetrain Manifesto literature review
Cluetrain Manifesto literature review
Jonny Campbell
 

Similaire à Movement From Consumerism To Activism Nick Gonios (20)

Jour 3275 digital strategy
Jour 3275 digital strategyJour 3275 digital strategy
Jour 3275 digital strategy
 
Everything is Media
Everything is MediaEverything is Media
Everything is Media
 
Impact Of Internet Thinking
Impact Of Internet ThinkingImpact Of Internet Thinking
Impact Of Internet Thinking
 
Presentación Ann Mack, Director of Trendspotting , JWT
Presentación Ann Mack, Director of Trendspotting , JWTPresentación Ann Mack, Director of Trendspotting , JWT
Presentación Ann Mack, Director of Trendspotting , JWT
 
Future branding and VR
Future branding and VRFuture branding and VR
Future branding and VR
 
Trend Report 2011
Trend Report 2011Trend Report 2011
Trend Report 2011
 
The Future of Consumer Engagement - Digital Advertising World Conference (Mel...
The Future of Consumer Engagement - Digital Advertising World Conference (Mel...The Future of Consumer Engagement - Digital Advertising World Conference (Mel...
The Future of Consumer Engagement - Digital Advertising World Conference (Mel...
 
The Disruption Briefing (TLC) - Jan 2010
The Disruption Briefing (TLC) - Jan 2010The Disruption Briefing (TLC) - Jan 2010
The Disruption Briefing (TLC) - Jan 2010
 
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
What happens in Vegas - doesn't stay in Vegas. The best quotes from CES2013.
 
10lessonsfromcannes
10lessonsfromcannes10lessonsfromcannes
10lessonsfromcannes
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011
 
Three Habits of Culturally Fluent Brands
Three Habits of Culturally Fluent BrandsThree Habits of Culturally Fluent Brands
Three Habits of Culturally Fluent Brands
 
Customer As Strategy
Customer As StrategyCustomer As Strategy
Customer As Strategy
 
The Disruption Briefing
The Disruption BriefingThe Disruption Briefing
The Disruption Briefing
 
10 Changes For 2008
10 Changes For 200810 Changes For 2008
10 Changes For 2008
 
Reflective Essay On Cultural Differences
Reflective Essay On Cultural DifferencesReflective Essay On Cultural Differences
Reflective Essay On Cultural Differences
 
Social Media and Innovation
Social Media and InnovationSocial Media and Innovation
Social Media and Innovation
 
Your Brand Is Your Only Real Asset
Your Brand Is Your Only Real AssetYour Brand Is Your Only Real Asset
Your Brand Is Your Only Real Asset
 
Anti-consumerism Online
Anti-consumerism OnlineAnti-consumerism Online
Anti-consumerism Online
 
Cluetrain Manifesto literature review
Cluetrain Manifesto literature reviewCluetrain Manifesto literature review
Cluetrain Manifesto literature review
 

Dernier

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
dlhescort
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 

Dernier (20)

Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLWhitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
Whitefield CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂EscortCall Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
Call Girls In Nangloi Rly Metro ꧂…….95996 … 13876 Enjoy ꧂Escort
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 

Movement From Consumerism To Activism Nick Gonios