Movement From Consumerism To Activism Nick Gonios
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Presentation at AIMIA The Consumer of the Future" event on August 20 2008
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Movement From Consumerism To Activism Nick Gonios
- 1. The movement from Consumerism to Activism Nick Gonios Chief Operating Officer 3eep AIMIA The future of the Consumer 20 th August 2008
- 3. Quick reflection on Consumerism
- 5. Cell phones #2, Atlanta 2005 Chris Jordan photographer on consumerism Search YouTube: Chris Jordan Picturing excess
- 6. Today’s consumer... celebrating mass media
- 7. So, are we in a state of transformation from consumers...
- 8. ...to participants ?
- 11. Nike & Advertising “We’re not in the business of keeping the media companies alive.” Trevor Edwards, Nike’s corporate vice president for global brand and category management “We’re in the business of connecting with consumers.”
- 14. Towards Activism
- 18. “ children are a mission NOT a market” Nicholas Negroponte TED 2007
- 21. Time will tell Nick Gonios [email_address] twitter/ skype: nickgonios mobile: 0416 239 111