The CustomerMinds on-demand multi-channel marketing solution for Data management and segmentation. Channels include email marketing, mobile marketing, webforms/landing pages and social networking. Easy to use, award winning hosted platform.

1. Successful Marketing
with CustomerMinds

2. Call us: UK 0118 925 5089 | IRE 01 409 7971
Why use CustomerMinds?
 Award winning, on-demand, marketing software
 One single platform with centralised data management and multiple channels
 Multiple channels including mobile, email, webforms, landing pages & social
networking links
 Centralised, integrated data management
 Advanced targeting & segmentation
 Easy to use & set up – no technical skills required!
 Maximises marketing spend return on investment

3. Call us: UK 0118 925 5089 | IRE 01 409 7971
The following slides are a walk-through of the CustomerMinds platform and highlight
the ‘must-do’ steps for successful marketing.
• Email Marketing, Webforms & Social Networking
• Mobile Marketing
• Data Management
• Segmentation and Targeting
• Lead Generation
• Reports & Analysis

4. Call us: UK 0118 925 5089 | IRE 01 409 7971
What are the Benefits of Email Marketing?
 A cost effective solution for organisations
 Ability to send timely, relevant and personalised communications
 Segment and target by demographic, profile and behavioral information
 Track all opens, reads and link clicks of any email campaign
 Learn from past behaviours and tailor your campaigns for optimum response rates
 Create automated events to generate and pass leads to your sales team
 Drive traffic to your website and increase sales conversions
 Drag and drop to create a professional email in minutes
with the CustomerMinds email builder
 Reach a global market

5. Call us: UK 0118 925 5089 | IRE 01 409 7971
What can I achieve with webforms and micro-sites?
 Secure opt-in data collection
 All data collected writes straight back to your CustomerMinds database
 Create surveys, competitions, events registration, information requests and sales
call-back requests
 Link from email, social, mobile and paid search campaigns
 Create mobile internet sites for additional data collection

6. Call us: UK 0118 925 5089 | IRE 01 409 7971
How can social networks help me extend my reach?
 Include social networking icons in your digital marketing campaigns
 Sharing a campaign will increase its visibility and reach
 Social networks allow recipients to engage with your campaign
 Include links to webforms and past campaigns to collect data and drive sales

7. Call us: UK 0118 925 5089 | IRE 01 409 7971
What makes Mobile an important channel for my marketing
campaigns?
 An effective and direct route to the consumer
 Ability to send out urgent alerts, timely promotional offers etc.
 Collect additional information by inbound SMS campaigns
 All Data collected is automatically added to a contact’s individual record
 Create mobile internet sites for additional data collection
 Create automated trigger events to generate leads

8. Call us: UK 0118 925 5089 | IRE 01 409 7971
Why is Data Management important?
 Necessary to comply with data protection regulations
 Allows you to record demographic, profile & behavioural information
 Makes it easy to segment and target specific demographs
 Streamlined & automated data collection will allow you learn about your audience
 Maintaining a centralised database of all contacts ensures you are communicating
for high impact and measured results

9. Call us: UK 0118 925 5089 | IRE 01 409 7971
Why use Segmentation and Targeting in my campaign?
 Segment by demographic, profile and behavioural information
 Ensures communications are relevant and personal
 Target specific audiences with offers/information that interest them
 Creates a more likely successful event – sales lead, open rates, click through, etc.

10. Call us: UK 0118 925 5089 | IRE 01 409 7971
Automate your Lead Generation
 Set-up automatic replies regardless of the channel used
 Create events to pass along behaviour based sales leads
 Automatically respond to requests for information
 Operates cross-channel (email, mobile, webform/microsite & social networks)

11. Call us: UK 0118 925 5089 | IRE 01 409 7971
What can I learn from my reports?
 Study past behaviours and make campaigns more relevant
 See what is working and what is not
 Single view of each contact across all channels
 Reports can be viewed per channel or per campaign
 CustomerMinds provides real time information
 Link directly with Google Analytics (and other Analytic tools) to complete your
view of online activity

12. Call us: UK 0118 925 5089 | IRE 01 409 7971
Make your marketing more successful starting today
Contact a CustomerMinds marketing consultant to find out more…
CustomerMinds UK CustomerMinds Ireland
Call: 0118 925 5089 Call: 01 409 7971
Email: sales@customerminds.com Email: sales@customerminds.com

13. Successful Marketing with
CustomerMinds