Local Link Building Tips, Tools, and Tactics

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This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.

Marketing

Toast & Fruit loops
Argued over who
Was loved the most…
@MikeRamsey

The Family had
Something else
For breakfast…
@MikeRamsey

MORAL:
Breakfast is the most
Important meal.
@MikeRamsey

You might think you’re great,
But Google & Users don’t care
They care about…. @MikeRamsey
Another Moral:

Content that gets
Links+ users love
@MikeRamsey

Especially now that organic
Results ARE LARGELY Local results.
@MikeRamsey

75% of local
listings also
ranked 1st
page organic.
@MikeRamsey

Look at all the research
That shows links are still hot
Like a potato…
@MikeRamsey

https://moz.com/search-ranking-factors/correlations
@MikeRamsey

https://ahrefs.com/blog/anchor-text-study/
@MikeRamsey

https://ahrefs.com/blog/anchor-text-study/

http://backlinko.com/search-engine-ranking
@MikeRamsey

Local SEO’s aren’t talking/Selling
Link building and aren’t spending
Time doing it.
@MikeRamsey

https://www.brightlocal.com/learn/local-seo-industry-survey/
@MikeRamsey

https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/
@MikeRamsey

Time for another Fable…
Burdened donkey and lazy horse.
Donkey needed help, horse said no.
Donkey dies, horse has to carry the
Load and dead donkey.
@MikeRamsey

We’ve gotten
Lazy+Scared
Of link building and penguins.

Disavowing should be enough
To recover from Penguin.
Removal of links is necessary if
You have a manual penalty notice.
@MikeRamsey

We use Cognitive and Moz
to identify Bad links.

We use LinkDelete to remove
Bad links. Its affordable and they
Do a good job.

Time for another Fable
Piece of Straw plays with matches…
Moral: Don’t play with matches.
@MikeRamsey

Identify
Local
Audience
Create
Goals
& Rules
Audit
& Analyze
Develop
TacticsCreate
Calendar
Launch
+
Promote
Measure
&
Report
Refine
& Repeat
Local Content
Strategy
@MikeRamseybit.ly/localawesome

@MikeRamsey
You can just
Get links from
The people
Talking about
You.

@MikeRamsey
Even if
The news isn’t
Great.

@MikeRamsey
People like
Big brands and
Do things for
You.

If you are a smallish business…
@MikeRamsey

Competitive
Intelligence
Tools Moz or ahref or Brightlocal

All Natural Like
Orange Juice
@MikeRamsey

Linktations
Tools Local Citation Finder or Moz Local

one guest post
per month
Tools Link Prospector or Buzzstream or custom search

Easiest
Pro Tip: Narrow further with inurl:cityname

Survey+infographic
= lots of link ops
@MikeRamsey

Build A Local
Interest Site
Cost $100-$2000 Time ???????

@MikeRamsey
Provide content that
Can be used on wiki

Donate
A Website
Cost
$100-$2000
Time
?????????

Buy closed down
business websites
Cost $100-$2000 Time ???????

Local Internships
Cost Freeeee!!!!! Time Minimal

bit.ly/LocalLinkBuilding
(tons of link ideas + this lovely presentation)

Remember the fable of the
Tortoise and the Hare?
@MikeRamsey

Local Link Building Tips, Tools, and Tactics

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Local Link Building Tips, Tools, and Tactics

2. I like Fables @MikeRamsey

3. @MikeRamsey

4. Toast & Fruit loops Argued over who Was loved the most… @MikeRamsey

5. @MikeRamsey

6. The Family had Something else For breakfast… @MikeRamsey

7. MORAL: Breakfast is the most Important meal. @MikeRamsey

8. You might think you’re great, But Google & Users don’t care They care about…. @MikeRamsey Another Moral:

9. Content that gets Links+ users love @MikeRamsey

10. But mainly Links @MikeRamsey

11. Especially now that organic Results ARE LARGELY Local results. @MikeRamsey

12. 75% of local listings also ranked 1st page organic. @MikeRamsey

13. Look at all the research That shows links are still hot Like a potato… @MikeRamsey

14. https://moz.com/search-ranking-factors/correlations @MikeRamsey

15. https://ahrefs.com/blog/anchor-text-study/ @MikeRamsey

16. https://ahrefs.com/blog/anchor-text-study/

17. http://backlinko.com/search-engine-ranking @MikeRamsey

18. There’s a big Problem

19. Local SEO’s aren’t talking/Selling Link building and aren’t spending Time doing it. @MikeRamsey

20. https://www.brightlocal.com/learn/local-seo-industry-survey/ @MikeRamsey

21. @MikeRamsey

22. @MikeRamsey

23. https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/ @MikeRamsey

24. Time for another Fable… Burdened donkey and lazy horse. Donkey needed help, horse said no. Donkey dies, horse has to carry the Load and dead donkey. @MikeRamsey

25. @MikeRamsey

26. We’ve gotten Lazy+Scared Of link building and penguins.

27. But It’s So Cute

28. Disavowing should be enough To recover from Penguin. Removal of links is necessary if You have a manual penalty notice. @MikeRamsey

29. We use Cognitive and Moz to identify Bad links.

30. @MikeRamsey

31. We use LinkDelete to remove Bad links. Its affordable and they Do a good job.

32.

33. Time for another Fable Piece of Straw plays with matches… Moral: Don’t play with matches. @MikeRamsey

34. So what Can you do?

35. Identify Local Audience Create Goals & Rules Audit & Analyze Develop TacticsCreate Calendar Launch + Promote Measure & Report Refine & Repeat Local Content Strategy @MikeRamseybit.ly/localawesome

36. If you are a big brand… Ummm???? @MikeRamsey