This presentation was created for Mozcon Local and covers everything from local link building, to penalties. Also, a lot of data to show that links still matter for the local and organic algorithm.

2. I like Fables
@MikeRamsey

3. @MikeRamsey

4. Toast & Fruit loops
Argued over who
Was loved the most…
@MikeRamsey

5. @MikeRamsey

6. The Family had
Something else
For breakfast…
@MikeRamsey

7. MORAL:
Breakfast is the most
Important meal.
@MikeRamsey

8. You might think you’re great,
But Google & Users don’t care
They care about…. @MikeRamsey
Another Moral:

9. Content that gets
Links+ users love
@MikeRamsey

10. But mainly
Links
@MikeRamsey

11. Especially now that organic
Results ARE LARGELY Local results.
@MikeRamsey

12. 75% of local
listings also
ranked 1st
page organic.
@MikeRamsey

13. Look at all the research
That shows links are still hot
Like a potato…
@MikeRamsey

14. https://moz.com/search-ranking-factors/correlations
@MikeRamsey

15. https://ahrefs.com/blog/anchor-text-study/
@MikeRamsey

16. https://ahrefs.com/blog/anchor-text-study/

17. http://backlinko.com/search-engine-ranking
@MikeRamsey

18. There’s a big
Problem

19. Local SEO’s aren’t talking/Selling
Link building and aren’t spending
Time doing it.
@MikeRamsey

20. https://www.brightlocal.com/learn/local-seo-industry-survey/
@MikeRamsey

21. @MikeRamsey

22. @MikeRamsey

23. https://www.brightlocal.com/2015/05/12/how-do-local-seos-build-their-links/
@MikeRamsey

24. Time for another Fable…
Burdened donkey and lazy horse.
Donkey needed help, horse said no.
Donkey dies, horse has to carry the
Load and dead donkey.
@MikeRamsey

25. @MikeRamsey

26. We’ve gotten
Lazy+Scared
Of link building and penguins.

27. But
It’s
So
Cute

28. Disavowing should be enough
To recover from Penguin.
Removal of links is necessary if
You have a manual penalty notice.
@MikeRamsey

29. We use Cognitive and Moz
to identify Bad links.

30. @MikeRamsey

31. We use LinkDelete to remove
Bad links. Its affordable and they
Do a good job.

33. Time for another Fable
Piece of Straw plays with matches…
Moral: Don’t play with matches.
@MikeRamsey

34. So what
Can you do?

35. Identify
Local
Audience
Create
Goals
& Rules
Audit
& Analyze
Develop
TacticsCreate
Calendar
Launch
+
Promote
Measure
&
Report
Refine
& Repeat
Local Content
Strategy
@MikeRamseybit.ly/localawesome

36. If you are a big brand…
Ummm????
@MikeRamsey

37. @MikeRamsey
You can just
Get links from
The people
Talking about
You.

38. @MikeRamsey
It’s pretty
Easy.

39. @MikeRamsey
Even if
The news isn’t
Great.

40. @MikeRamsey
People like
Big brands and
Do things for
You.

41. If you are a smallish business…
@MikeRamsey

43. You have to work harder…
@MikeRamsey

44. Competitive
Intelligence
Tools Moz or ahref or Brightlocal

45. @MikeRamsey

46. @MikeRamsey

47. @MikeRamsey

48. @MikeRamsey

49. @MikeRamsey

50. @MikeRamsey

51. All Natural Like
Orange Juice
@MikeRamsey

52. Wowzers
@MikeRamsey

53. I can do this

55. @MikeRamsey

56. @MikeRamsey

57. Linktations
Tools Local Citation Finder or Moz Local

58. Linktation

59. Link to these sites

60. one guest post
per month
Tools Link Prospector or Buzzstream or custom search

61. Easiest
Pro Tip: Narrow further with inurl:cityname

62. Use Email Hunter

63. Google Consumer Survey
Cost $100-$2000

64. Survey+infographic
= lots of link ops
@MikeRamsey

65. Build A Local
Interest Site
Cost $100-$2000 Time ???????

67. @MikeRamsey
Provide content that
Can be used on wiki

68. Donate
A Website
Cost
$100-$2000
Time
?????????

70. Buy closed down
business websites
Cost $100-$2000 Time ???????

71. @MikeRamsey

72. Local Internships
Cost Freeeee!!!!! Time Minimal

73. @MikeRamsey

74. @MikeRamsey
75% Success Rate

75. bit.ly/LocalLinkBuilding
(tons of link ideas + this lovely presentation)

77. Remember the fable of the
Tortoise and the Hare?
@MikeRamsey

78. Build more links.