SlideShare une entreprise Scribd logo
1  sur  9
Made To Stick Why some ideas take hold and others come unstuck   Presentation Summary
What Sticks Sticky  = understandable, memorable, and effective in changing thought or behaviour Six Principles  : SUCCESs SIMPLE UNEXPECTED  CONCRETE CREDIBLE EMOTIONAL  STORIES
Simple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],J  FKFB  INAT  OUP  SNA  SAI  RS JFK  FBI  NATO  UPS  NASA  IRS
Unexpected ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Concrete ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emotional ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three Top Barriers to Idea stickiness ,[object Object],[object Object],[object Object]

Contenu connexe

Similaire à Made to stick

Why I became Interested in Mind Mapping
Why I became Interested in Mind MappingWhy I became Interested in Mind Mapping
Why I became Interested in Mind MappingBill Miller
 
The Developer's Guide to Learning - KCDC 2017
The Developer's Guide to Learning - KCDC 2017The Developer's Guide to Learning - KCDC 2017
The Developer's Guide to Learning - KCDC 2017Arthur Doler
 
Myths patterns - Agile Summit 2019 Taiwan
Myths patterns - Agile Summit 2019 TaiwanMyths patterns - Agile Summit 2019 Taiwan
Myths patterns - Agile Summit 2019 TaiwanTomas Li
 
Myths and patterns of organizational change - Agile Sumit2019
Myths and patterns of organizational change - Agile Sumit2019Myths and patterns of organizational change - Agile Sumit2019
Myths and patterns of organizational change - Agile Sumit2019TicaTitansoft
 
Myths and Patterns of Organizational Change - Agile Summit 2019
Myths and Patterns of Organizational Change - Agile Summit 2019Myths and Patterns of Organizational Change - Agile Summit 2019
Myths and Patterns of Organizational Change - Agile Summit 2019Yenwen Fang
 
The Developer's Guide to Learning - Codestock 2018
The Developer's Guide to Learning - Codestock 2018The Developer's Guide to Learning - Codestock 2018
The Developer's Guide to Learning - Codestock 2018Arthur Doler
 
The Developer's Guide to Learning
The Developer's Guide to LearningThe Developer's Guide to Learning
The Developer's Guide to LearningArthur Doler
 
How to Create a Successful Presentation
How to Create a Successful PresentationHow to Create a Successful Presentation
How to Create a Successful PresentationIan Alas
 
5 Ways to Wake Up Your Creativity While Waiting In Lines
5 Ways to Wake Up Your Creativity While Waiting In Lines5 Ways to Wake Up Your Creativity While Waiting In Lines
5 Ways to Wake Up Your Creativity While Waiting In LinesSam Harrison
 
The Developer's Guide to Learning Effectively
The Developer's Guide to Learning EffectivelyThe Developer's Guide to Learning Effectively
The Developer's Guide to Learning EffectivelyArthur Doler
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingWilliam Donovan
 
General presentation skills
General presentation skillsGeneral presentation skills
General presentation skillsIke Pigott
 
Persuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingPersuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingUser Vision
 
D.health frameworkssynthesis
D.health frameworkssynthesisD.health frameworkssynthesis
D.health frameworkssynthesistaralv
 
The Developer's Guide to Learning - 200OK 2018
The Developer's Guide to Learning - 200OK 2018The Developer's Guide to Learning - 200OK 2018
The Developer's Guide to Learning - 200OK 2018Arthur Doler
 

Similaire à Made to stick (20)

Made To Stick
Made To StickMade To Stick
Made To Stick
 
Made to Stick
Made to StickMade to Stick
Made to Stick
 
Thinking power
Thinking powerThinking power
Thinking power
 
Why I became Interested in Mind Mapping
Why I became Interested in Mind MappingWhy I became Interested in Mind Mapping
Why I became Interested in Mind Mapping
 
The Developer's Guide to Learning - KCDC 2017
The Developer's Guide to Learning - KCDC 2017The Developer's Guide to Learning - KCDC 2017
The Developer's Guide to Learning - KCDC 2017
 
Myths patterns - Agile Summit 2019 Taiwan
Myths patterns - Agile Summit 2019 TaiwanMyths patterns - Agile Summit 2019 Taiwan
Myths patterns - Agile Summit 2019 Taiwan
 
Myths and patterns of organizational change - Agile Sumit2019
Myths and patterns of organizational change - Agile Sumit2019Myths and patterns of organizational change - Agile Sumit2019
Myths and patterns of organizational change - Agile Sumit2019
 
Myths and Patterns of Organizational Change - Agile Summit 2019
Myths and Patterns of Organizational Change - Agile Summit 2019Myths and Patterns of Organizational Change - Agile Summit 2019
Myths and Patterns of Organizational Change - Agile Summit 2019
 
Healthy thinking
Healthy thinkingHealthy thinking
Healthy thinking
 
The Developer's Guide to Learning - Codestock 2018
The Developer's Guide to Learning - Codestock 2018The Developer's Guide to Learning - Codestock 2018
The Developer's Guide to Learning - Codestock 2018
 
The Developer's Guide to Learning
The Developer's Guide to LearningThe Developer's Guide to Learning
The Developer's Guide to Learning
 
How to Create a Successful Presentation
How to Create a Successful PresentationHow to Create a Successful Presentation
How to Create a Successful Presentation
 
5 Ways to Wake Up Your Creativity While Waiting In Lines
5 Ways to Wake Up Your Creativity While Waiting In Lines5 Ways to Wake Up Your Creativity While Waiting In Lines
5 Ways to Wake Up Your Creativity While Waiting In Lines
 
The Developer's Guide to Learning Effectively
The Developer's Guide to Learning EffectivelyThe Developer's Guide to Learning Effectively
The Developer's Guide to Learning Effectively
 
Design the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design ThinkingDesign the future of the Australian Web Industry with Design Thinking
Design the future of the Australian Web Industry with Design Thinking
 
personal mastery
personal masterypersonal mastery
personal mastery
 
General presentation skills
General presentation skillsGeneral presentation skills
General presentation skills
 
Persuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right ThingPersuasion architectures: Nudging People to do the Right Thing
Persuasion architectures: Nudging People to do the Right Thing
 
D.health frameworkssynthesis
D.health frameworkssynthesisD.health frameworkssynthesis
D.health frameworkssynthesis
 
The Developer's Guide to Learning - 200OK 2018
The Developer's Guide to Learning - 200OK 2018The Developer's Guide to Learning - 200OK 2018
The Developer's Guide to Learning - 200OK 2018
 

Dernier

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 

Dernier (20)

Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 

Made to stick

  • 1. Made To Stick Why some ideas take hold and others come unstuck Presentation Summary
  • 2. What Sticks Sticky = understandable, memorable, and effective in changing thought or behaviour Six Principles : SUCCESs SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL STORIES
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.