Made to stick

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Neelesh Marik

A pictorial summary of the book by the Heath brothers

Business Technologie

Made To Stick Why some ideas take hold and others come unstuck Presentation Summary

What Sticks Sticky = understandable, memorable, and effective in changing thought or behaviour Six Principles : SUCCESs SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL STORIES

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Made to stick

1. Made To Stick Why some ideas take hold and others come unstuck Presentation Summary

2. What Sticks Sticky = understandable, memorable, and effective in changing thought or behaviour Six Principles : SUCCESs SIMPLE UNEXPECTED CONCRETE CREDIBLE EMOTIONAL STORIES

Made to stick

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Made to stick