2. About Me
⢠In Digital Marketing since 1998; specialize in complex & multichannel sales
⢠Principle at NordicClick Interactive â a full service Digital
Marketing Agency based in Minneapolis
⢠Spoken at many industry conferences including Pubcon, SEMPO,
eMetrics, B2B, OMS, SES, MDMA, BMA
⢠Instructor at the Online Marketing Institute & University of San
Francisco
⢠Long Suffering Minnesota Sports Fan
@adamproehl
11. #1: Key First Questions
⢠What is my business objective?
⢠Types of influencers? Who are they?
⢠Whatâs realistic?
⢠Needs of customers
⢠What will an âinfluencerâ actually care
about?
@adamproehl
13. #2 Where to Look
A) Your own network & database
@adamproehl
14. #2 Where to Look
Example - Pinterest:
www.pinterest.com/source/YOUR_DOMAIN.com
@adamproehl
15. #2 Where to Look
Example â Facebook:
Know whoâs checking in
@adamproehl
16. #2 Where to Look
Example â Email Database:
â˘
â˘
â˘
â˘
Behavior
Segments
Engagement
Interaction
@adamproehl
17. #2: Where to Look
B) Outside Influencers
Example: Niche Industry Blogger
@adamproehl
18. #2: Where to Look
Example: Niche Industry Blogger
Tool: Followerwonk
â˘
Bio Search
â˘
Influencers
â˘
âWonk Scoreâ
â˘
Good Starting Point
â˘
Geo
@adamproehl
19. #2: Where to Look
Example: Niche Industry Blogger
âPharmaceutical &
Medical Device
Packaging &
Labelingâ
⢠Twitter Lists
⢠G+ Circles
@adamproehl
20. #2: Where to Look
Example: Journalists
More than
90% use
Facebook,
Linkedin, &
Twitter
Used to be free
@adamproehl
21. #2: Where to Look
Example: Journalists / Media / Bloggers
Competitors
@adamproehl
22. #2: Where to Look
C) Chats & Forums
List of Chats: http://bit.ly/ubtjt3
⢠Google Spreadsheet
⢠Several lists floating out there
⢠Participate
⢠Create your own â topic related;
no shameless pimping
@adamproehl
24. #3 Make them feel special
⢠Customer Loyalty
⢠Nothing New
@adamproehl
25. #3: Make them feel special
Customer Loyalty Examples:
@adamproehl
26. #3 Make them feel special
⢠Customer Support
⢠Again, Nothing New
@adamproehl
27. #4 Think about the Ratâs _ss
⢠Why should anyone care?
⢠Will the right people care?
⢠Does it solve anything?
⢠Does it mean something to
your intended audience?
⢠Is it a shameless plug?
@adamproehl
29. #5: No Douchbaggery
⢠Nothing wrong with connecting
⢠Nothing wrong with an ad or promoted
post
⢠Nothing wrong with an occasional pitch
âŚbut
@adamproehl