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marketamerica       ®




  The UnFranchise         ®


Business Development System
Market America’s mission is to provide a system for
entrepreneurs to create an ongoing income, while
providing consumers worldwide with a better way to
shop. Through revolutionary technology and the power
of people, we are creating the economy of the future.




Headquartered in Greensboro, North Carolina
Founded in 1992, ma is a Product Brokerage and
Internet Marketing company that specializes in
One-to-One Marketing.
The company employs over 500 people globally with
international operations in the United States,
Australia, Canada, Hong Kong and Taiwan.
With more than 3 million customers and 180,000
Distributors and UnFranchise® Owners worldwide,
Market America has generated over $2.5 billion in
accumulated retail sales.
Since the company’s inception, individuals
have earned over $1.6 billion in commissions
and retail profits.
Through One-to-One Marketing, Market America
combines the Internet with the power of people —
creating the ultimate online destination.
We have revolutionized a brand-new industry,
setting a standard by which all other businesses are
measured — Built on Product. Powered by People.®
The 45-Year Plan
    For every 100 people who reach the age of 65...


1% Wealthy
4% Financially Fit
5% Still Working

28% Dead

62% Flat Broke
The 45-Year Plan
Your options to earn additional income:
  •   Working more hours
  •   Get a second job
  •   Own your own business
  •   Franchise
  •   Investments
  •   Inheritance
  •   Going back to school
  •   Lottery
The 45-Year Plan

95 percent of people spend up to 45 years
of their lives making the other 5 percent
successful.

They work a plan for someone
else’s financial success — not
their own!
The 2- to 3-Year Plan
A Plan For Your Financial Success
The 2- to 3-Year Plan
    The UnFranchise® Business Development System

Like a franchise:
 • Systemization, standardization,
   uniformity
 • State-of-the-art management systems
 • Merchandising and marketing tools
 • Growing visibility
 • Own multiple business locations
 • Standardized training systems
The 2- to 3-Year Plan
     The UnFranchise® Business Development System

Unlike a franchise:
 • No franchise fees
 • No monthly royalties
 • No territorial restrictions
 • Start part time with flexible hours
 • Minimal startup expenses plus
   potential tax advantages
 • Little risk
The 2- to 3-Year Plan
     The UnFranchise® Business Development System


Two ways to earn income:
•   Provide products
    Service 10-15 Preferred Customers
    Earn 30-1,000% gross retail profit

2) Time leveraging
   Duplicate efforts
   Develops & manages only 2 sales
   and distribution organizations
Which would you prefer?
The 45-Year Plan   The 2- to 3-Year Plan
marketamerica           ®




A Product Brokerage Company
  • Identifies the latest market-driven products
  • Eliminates the burden of manufacturing
  • Moves with the marketplace
  • Does not rely solely on the sales of any one
    product or service


Market America’s Mall Without Walls®
  • 2,500 exclusive products and services
  • Access to multibillion-dollar markets
marketamerica        ®




Multibillion-Dollar Markets
Health & Nutrition       Home & Garden
Anti-Aging               Pet Care
Cosmetics                Telecommunications
Personal Care            Internet
Weight Management        Auto Care
Exclusive ma Brands
Customizable Products
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   Health & Nutrition
ma   nutraMetrix®
ma   Weight Management
ma   Anti-Aging
ma   Anti-Aging
ma   Anti-Aging
ma   Cosmetics
ma   Personal Care
ma   Personal Care
ma   Home & Garden
ma   Pet Health
ma   Auto Care
ma   WebCenters




                  ma WebCenters
ma    Voitel®


     • Home phone
     • Wireless service
     • Broadband Cards for laptop
       computers (USB Card)
marketamerica           ®




An Internet Marketing Company
The Web Portal combined with Market America’s people
power provides the most efficient and friendliest
experience found anywhere on the Internet.
The Ultimate
Online Destination
The Web Portal
• Unlimited Shopping
• Powered by
• 2,500 Exclusive ma
  Brands and Products
• Customer Rewards
  Program
• E-mail, Blogs, Video, maTV
• News, Weather, Sports
• Entertainment
• Social Networking
• Custom Nutrition
  Services
• Travel
• Gift Cards & Certificates
• 2,500 Partner Stores
marketamerica      ®




 Approximately every 10-20
 years, a new marketing system
 emerges as a better way of
 distributing products to the
 end consumer.
marketamerica           ®




   One-to-One Marketing
   Creating the Economy of the Future
    • New paradigm
    • People hate to be sold, but love to buy
    • Building share of customer: providing a greater
      variety of products to a small portfolio of customers
    • Match people to products and products to people
    • High-tech & high-touch
    • Giving customers exactly what they want

ma will be to One-to-One Marketing what McDonalds is
to franchising and what Microsoft is to computerization.
Five steps to building a successful
UnFranchise® Business
The UnFranchise Business Development System
is a proven plan for qualified individuals to
successfully attain financial independence.

   1. Apply
   2. Create
   3. Qualify
   4. Activate
   5. Teach, Manage
      & Support Others
Apply
Complete the Independent Distributor
Application and Agreement
Apply




Sales Representative           UnFranchise Owner
• No Cost                        (Independent Distributor)
• Buy product at Distributor   • Subscription Fee
  Cost and earn gross retail   • Buy product at Distributor Cost and
  profit                         earn gross retail profit
                               • Participate in the Management
                                 Performance Compensation Plan
                                 (MPCP) and earn commissions
Apply




Your Subscription includes:
• Custom Web Portal              • Powerline Magazine
• Online UnFranchise™ Business   • Training and Seminar System
  Account                        • Coaching and mentoring by
• Career Manual                    experienced UnFranchise™
• Getting Started Guide            Owners
• Getting Started Audios
Create
Business Volume (BV) and
Incentive Business Volume (IBV)




• Business Volume (BV) is the unit value (points) assigned
  to exclusive ma-branded products
• Incentive Business Volume (IBV) is the unit value
  (points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions
Create



     Ways to create BV and IBV:
 • Personal Use            • Transfer Buying/AutoShip
 • Retail Sales            • One-to-One Marketing
 • Merchandising Systems       – Building Share of Customer
    – Web Portal
    – Catalogs
    – Product Cards
Building Share of Customer
10-15 Customers shopping regularly
Building Share of Customer
10-15 Customers shopping regularly

 • Offer existing customers more products/services
   through the Mall Without Walls™ and Web Portal
 • Match products to people, and people to products
 • maRewards program allows customers to get paid
   for shopping
Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks
Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks




• Once your Business Development Center has been
  qualified it will begin to accrue Business Volume (BV)
  and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to
  earn commissions and bonuses!
Activate
Personally sponsor and place one qualified
Independent Distributor in your left organization
and one qualified Independent Distributor in your
right organization
Activate

 Q: Why just two sales and distribution
    organizations?

  A: The number 2 is the smallest multiplier
     for the highest profit. Statistics show that
     the average person successfully develops
     2.8 organizations
Teach, Manage
& Support Others
Teach others how to Apply, Create, Qualify and Activate
People lead to people
People lead to more people
BV & IBV are generated as your organization expands
The system searches for BV & IBV to infinity


    System Search               System Search
Disclaimer
The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the
income of a typical Market America Distributor, nor are they intended
to represent that any given Distributor will earn income in that
amount.

The success of any Market America Distributor will depend upon the
amount of hard work, talent, and dedication which he or she devotes
to building his or her Market America Business.

Canadian Distributors, if making an earnings claim, must disclose the
earnings of a typical Distributor. Please refer to the end of the printed
presentation of the UnFranchise® Management System to see the
Income Disclosure Chart. Canadian Distributors should convert
references of currency to Canadian dollars. Canadian Distributor
commissions will be converted weekly to Canadian dollars. The
conversion rate will be the exchange rate published by the Wall Street
Journal immediately preceding the commission process for each week
(typically the Tuesday of the week that a commission check is paid).
How Commissions are earned
   BV & IBV commissions are paid weekly
How Commissions are earned
                          5,000                                  5,000
                 System Search
                          3,600                                   System Search
                                                                 3,600
                          2,400                                  2,400
                          1,200                                  1,200




1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
How Commissions are earned
            5,000                      5,000
   System Search
            3,600                      3,600
                                        System Search
            2,400                      2,400
            1,200                      1,200




 As your business organization grows, the frequency of
  commissions earned increases until it occurs weekly
How Bonuses are earned




Every time you and any BDC in your left sales organisation plus any BDC
  in your right sales organisation completes the BV commission cycle
      in the same week, you receive a management bonus of $600!
Earn More Income
Open additional Business Development Centres
to increase your commissions




                         Weekly earnings
                        potential: $10,800
Master UnFranchise® Owner
Enables you to leverage your efforts by opening
multiple BDCs from the beginning




      Put in twice the work for three times the pay!
     Annual earnings potential: $561,600
You’re probably thinking,

“Can Market America work for me?”


I’m thinking,

“Are you right for Market America?”
One thing is certain —
If you don’t try anything, then everything will
stay the same

Before you decide, ask yourself:
 1) Am I happy in my current financial situation?
 2) Do I have enough free time to spend with family or
    do the things I enjoy?
 3) How prepared am I for retirement?

Once you choose, the rest is easy...
  •   Get your questions answered
  •   Try ma-branded products
  •   Visit my Web Portal
  •   Give it a Trial Run — we will work together
  •   Get started on the 2- to 3-Year Plan
A Web Portal, an Opportunity and the Power of People




Independent Distributors and UnFranchise® Owners have earned
        the following since the company’s inception:
  Total retail profits earned:       Total commissions earned:       Total Distributor earnings:
  $800,178,000                   +   $823,854,000                =   $1,624,032,000*
                                                                       *As of December 31, 2007
ma

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Ma Presentation

  • 1. marketamerica ® The UnFranchise ® Business Development System
  • 2. Market America’s mission is to provide a system for entrepreneurs to create an ongoing income, while providing consumers worldwide with a better way to shop. Through revolutionary technology and the power of people, we are creating the economy of the future. Headquartered in Greensboro, North Carolina
  • 3. Founded in 1992, ma is a Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing.
  • 4. The company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong and Taiwan.
  • 5. With more than 3 million customers and 180,000 Distributors and UnFranchise® Owners worldwide, Market America has generated over $2.5 billion in accumulated retail sales.
  • 6. Since the company’s inception, individuals have earned over $1.6 billion in commissions and retail profits.
  • 7. Through One-to-One Marketing, Market America combines the Internet with the power of people — creating the ultimate online destination.
  • 8. We have revolutionized a brand-new industry, setting a standard by which all other businesses are measured — Built on Product. Powered by People.®
  • 9. The 45-Year Plan For every 100 people who reach the age of 65... 1% Wealthy 4% Financially Fit 5% Still Working 28% Dead 62% Flat Broke
  • 10. The 45-Year Plan Your options to earn additional income: • Working more hours • Get a second job • Own your own business • Franchise • Investments • Inheritance • Going back to school • Lottery
  • 11. The 45-Year Plan 95 percent of people spend up to 45 years of their lives making the other 5 percent successful. They work a plan for someone else’s financial success — not their own!
  • 12. The 2- to 3-Year Plan A Plan For Your Financial Success
  • 13. The 2- to 3-Year Plan The UnFranchise® Business Development System Like a franchise: • Systemization, standardization, uniformity • State-of-the-art management systems • Merchandising and marketing tools • Growing visibility • Own multiple business locations • Standardized training systems
  • 14. The 2- to 3-Year Plan The UnFranchise® Business Development System Unlike a franchise: • No franchise fees • No monthly royalties • No territorial restrictions • Start part time with flexible hours • Minimal startup expenses plus potential tax advantages • Little risk
  • 15. The 2- to 3-Year Plan The UnFranchise® Business Development System Two ways to earn income: • Provide products Service 10-15 Preferred Customers Earn 30-1,000% gross retail profit 2) Time leveraging Duplicate efforts Develops & manages only 2 sales and distribution organizations
  • 16. Which would you prefer? The 45-Year Plan The 2- to 3-Year Plan
  • 17. marketamerica ® A Product Brokerage Company • Identifies the latest market-driven products • Eliminates the burden of manufacturing • Moves with the marketplace • Does not rely solely on the sales of any one product or service Market America’s Mall Without Walls® • 2,500 exclusive products and services • Access to multibillion-dollar markets
  • 18. marketamerica ® Multibillion-Dollar Markets Health & Nutrition Home & Garden Anti-Aging Pet Care Cosmetics Telecommunications Personal Care Internet Weight Management Auto Care
  • 21. ma Health & Nutrition
  • 22. ma Health & Nutrition
  • 23. ma Health & Nutrition
  • 24. ma Health & Nutrition
  • 25. ma Health & Nutrition
  • 26. ma Health & Nutrition
  • 27. ma Health & Nutrition
  • 28. ma Health & Nutrition
  • 29. ma Health & Nutrition
  • 30. ma nutraMetrix®
  • 31. ma Weight Management
  • 32. ma Anti-Aging
  • 33. ma Anti-Aging
  • 34. ma Anti-Aging
  • 35. ma Cosmetics
  • 36. ma Personal Care
  • 37. ma Personal Care
  • 38. ma Home & Garden
  • 39. ma Pet Health
  • 40. ma Auto Care
  • 41. ma WebCenters ma WebCenters
  • 42. ma Voitel® • Home phone • Wireless service • Broadband Cards for laptop computers (USB Card)
  • 43. marketamerica ® An Internet Marketing Company The Web Portal combined with Market America’s people power provides the most efficient and friendliest experience found anywhere on the Internet.
  • 45. The Web Portal • Unlimited Shopping • Powered by • 2,500 Exclusive ma Brands and Products • Customer Rewards Program • E-mail, Blogs, Video, maTV • News, Weather, Sports • Entertainment • Social Networking • Custom Nutrition Services • Travel • Gift Cards & Certificates • 2,500 Partner Stores
  • 46.
  • 47. marketamerica ® Approximately every 10-20 years, a new marketing system emerges as a better way of distributing products to the end consumer.
  • 48. marketamerica ® One-to-One Marketing Creating the Economy of the Future • New paradigm • People hate to be sold, but love to buy • Building share of customer: providing a greater variety of products to a small portfolio of customers • Match people to products and products to people • High-tech & high-touch • Giving customers exactly what they want ma will be to One-to-One Marketing what McDonalds is to franchising and what Microsoft is to computerization.
  • 49. Five steps to building a successful UnFranchise® Business The UnFranchise Business Development System is a proven plan for qualified individuals to successfully attain financial independence. 1. Apply 2. Create 3. Qualify 4. Activate 5. Teach, Manage & Support Others
  • 50. Apply Complete the Independent Distributor Application and Agreement
  • 51. Apply Sales Representative UnFranchise Owner • No Cost (Independent Distributor) • Buy product at Distributor • Subscription Fee Cost and earn gross retail • Buy product at Distributor Cost and profit earn gross retail profit • Participate in the Management Performance Compensation Plan (MPCP) and earn commissions
  • 52. Apply Your Subscription includes: • Custom Web Portal • Powerline Magazine • Online UnFranchise™ Business • Training and Seminar System Account • Coaching and mentoring by • Career Manual experienced UnFranchise™ • Getting Started Guide Owners • Getting Started Audios
  • 53. Create Business Volume (BV) and Incentive Business Volume (IBV) • Business Volume (BV) is the unit value (points) assigned to exclusive ma-branded products • Incentive Business Volume (IBV) is the unit value (points) assigned to any of our Partner Store brands • BV and IBV are used to calculate commissions
  • 54. Create Ways to create BV and IBV: • Personal Use • Transfer Buying/AutoShip • Retail Sales • One-to-One Marketing • Merchandising Systems – Building Share of Customer – Web Portal – Catalogs – Product Cards
  • 55. Building Share of Customer 10-15 Customers shopping regularly
  • 56. Building Share of Customer 10-15 Customers shopping regularly • Offer existing customers more products/services through the Mall Without Walls™ and Web Portal • Match products to people, and people to products • maRewards program allows customers to get paid for shopping
  • 57. Qualify Accumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks
  • 58. Qualify Accumulate 200 BV to qualify your Business Development Center (BDC) which opens both your left and right BV and IBV banks • Once your Business Development Center has been qualified it will begin to accrue Business Volume (BV) and Incentive Business Volume (IBV) • The sooner you qualify, the sooner you will be eligible to earn commissions and bonuses!
  • 59. Activate Personally sponsor and place one qualified Independent Distributor in your left organization and one qualified Independent Distributor in your right organization
  • 60. Activate Q: Why just two sales and distribution organizations? A: The number 2 is the smallest multiplier for the highest profit. Statistics show that the average person successfully develops 2.8 organizations
  • 61. Teach, Manage & Support Others Teach others how to Apply, Create, Qualify and Activate
  • 62. People lead to people
  • 63. People lead to more people
  • 64. BV & IBV are generated as your organization expands
  • 65. The system searches for BV & IBV to infinity System Search System Search
  • 66. Disclaimer The income levels mentioned in the following presentation are for illustration purposes only. They are not intended to represent the income of a typical Market America Distributor, nor are they intended to represent that any given Distributor will earn income in that amount. The success of any Market America Distributor will depend upon the amount of hard work, talent, and dedication which he or she devotes to building his or her Market America Business. Canadian Distributors, if making an earnings claim, must disclose the earnings of a typical Distributor. Please refer to the end of the printed presentation of the UnFranchise® Management System to see the Income Disclosure Chart. Canadian Distributors should convert references of currency to Canadian dollars. Canadian Distributor commissions will be converted weekly to Canadian dollars. The conversion rate will be the exchange rate published by the Wall Street Journal immediately preceding the commission process for each week (typically the Tuesday of the week that a commission check is paid).
  • 67. How Commissions are earned BV & IBV commissions are paid weekly
  • 68. How Commissions are earned 5,000 5,000 System Search 3,600 System Search 3,600 2,400 2,400 1,200 1,200 1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300 2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300 3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300 5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
  • 69. How Commissions are earned 5,000 5,000 System Search 3,600 3,600 System Search 2,400 2,400 1,200 1,200 As your business organization grows, the frequency of commissions earned increases until it occurs weekly
  • 70. How Bonuses are earned Every time you and any BDC in your left sales organisation plus any BDC in your right sales organisation completes the BV commission cycle in the same week, you receive a management bonus of $600!
  • 71. Earn More Income Open additional Business Development Centres to increase your commissions Weekly earnings potential: $10,800
  • 72. Master UnFranchise® Owner Enables you to leverage your efforts by opening multiple BDCs from the beginning Put in twice the work for three times the pay! Annual earnings potential: $561,600
  • 73. You’re probably thinking, “Can Market America work for me?” I’m thinking, “Are you right for Market America?”
  • 74. One thing is certain — If you don’t try anything, then everything will stay the same Before you decide, ask yourself: 1) Am I happy in my current financial situation? 2) Do I have enough free time to spend with family or do the things I enjoy? 3) How prepared am I for retirement? Once you choose, the rest is easy... • Get your questions answered • Try ma-branded products • Visit my Web Portal • Give it a Trial Run — we will work together • Get started on the 2- to 3-Year Plan
  • 75. A Web Portal, an Opportunity and the Power of People Independent Distributors and UnFranchise® Owners have earned the following since the company’s inception: Total retail profits earned: Total commissions earned: Total Distributor earnings: $800,178,000 + $823,854,000 = $1,624,032,000* *As of December 31, 2007
  • 76. ma