1. Welcome to the launch ofSurrey Police BeatChief Constable Mark Rowley 23 August 2011

2. Agenda An introduction Gavin Stephens, Chief Superintendent The benefits for neighbourhood policing Roger Nield, Runnymede Inspector Key capabilities of the mobile app Angus Fox, Director, Multizone Limited Questions Refreshments Opportunity for interviews / patrol 23 August 2011

3. Policing & Social Media 23 August 2011

5. Influence

6. Interventions

7. Answers23 August 2011

8. Inspector Roger Nield

9. Actually, there are two apps Free download for the public Customisable Police app Customisable by force, district/borough Informs community what we are doing Geo coded updates are sent via Twitter People can use the public app or search the Internet and social networks ‘nearby’ to find police activity Engagement with the public in this way saves officer time One or two taps to update Reinforces presence in the community, since many people see what each officer is doing. Built in accountability App is specifically registered to each officer Officers and staff identified by initials and ID Built in Geocoding Location is automatically added Huawei IDEOS Android and Apple iOS based phones for Surrey Police 23 August 2011 Easy to use app for iPhone Improves policing transparency Information about local officers Sets crime in context with interventions A way for the busy public to tell police their views & rate priorities Diverts to local, non emergency contact and online engagement points

10. Customisable Police app Huawei IDEOS, Android phone Ease of use for officers too! Tap, tap and forget Replies managed by tasking Cannot inadvertently send inappropriate updates Built in taxonomy from jargon to ‘Plain English’ information updates Built-in governance A normal part of work not an overhead Culture shift in the team A tool supporting objectives, not a novelty Addresses comments and criticism very quickly generating positive experience Nipping things in the bud costs less Positive comments about responsiveness online 23 August 2011

11. Angus Fox, Multizone Social, collaboration, mobile software creation, and product management

12. Why social and mobile now? There has been a fundamental shift in how we communicate For the first time ever, in January 2011, the use of social media became the single biggest activity online in the UK, overtaking all other categories including ‘Entertainment’ – Experian The biggest applications by far in driving data usage on mobile phones in the UK are those using social media Communities are increasingly online and placed geographically – this is becoming how you access residents, businesses, and organisations “…just in the space of 12 months the way that people communicate with each other using social media has changed out of all proportion,” - Mary CurnockCook CEO, Ucas, 20 August 2011 23 August 2011

13. Mobile Phone Social Media Application challenges for UK Policing Transformservice delivery within constrained budgets. Challengethe Notion that the Police need Secure expensive devices for everyone Use Real time social information networks to account for what officers are doing and engage with the public addressing criticism head-on and providing influence Use only open data, store everything in the open on public networks No data protection issues No security issues

14. Free app download for the public Easy to use app for iPhone Improves policing transparency Information about local officers Sets crime in context with interventions A way for the busy public to tell police their views & rate priorities Diverts people to local, non emergency contact and online engagement points 23 August 2011

15. Surrey Police Beat 23 August 2011

16. Nearest Police Station 23 August 2011

17. Contact us Subtle diversion towards self service Local numbers usually included in phone plans

18. Public replies to neighbourhood activity encouraged

19. Rating and voting on priorities 23 August 2011

20. Photos and Videos Tap to see Photos or Videos Direction to existing content No need to learn Flickr or YouTube

21. What does all this mean? The explosion of mobile access to local information changes everything Engagement provides Accessand opportunity to Influence Answers provide value Engagement saves officer time and reinforces presence Answers are amplifiedinexpensively online in real-time Governance is automatic, officers cannot send inappropriate updates Gives local officers access to the same tools that the public already take for granted App Development is only part of the picture for a successful live project Force readinessworkshops, Level setting, culture shift Police app, Public app feasibility and development process Initial Runnymede rollout Skills transfer Willing and able audience Culture shift Best practices All ranks and staff 23 August 2011

23. Augmenting the applications as part of that process

24. Publishing an Android edition of the public application