The document discusses a mobile app developed by Multizone for Surrey Police to facilitate public engagement and transparency. The app allows the public to contact local officers, see crime context and priorities, and provide feedback. It has been hugely successful with over 3,000 downloads in its first month compared to the police's 350 Twitter followers. Multizone outlines steps to improve the app, extend it to other operational areas like intelligence, and how social media can benefit policing.

1. Policing in your pocket – Surrey
Police Social Media Mobile App
@nuxnix on twitter
Angus Fox, Director, Multizone

2. OUR CAPABILITIES AND WHAT
WE HAVE DONE

3. Our capabilities
Applications Strategy
• Mobile – Governance, Taxonomy, Tags, • Strategic Review
Phrases • Action Plan
• Analytics – Demographics • Support Services
• Adapters – to websites, Calendar • Quick time to value projects / pilots
Events, Dispatch, Communications
• Engagement & Monitoring
• Local, Events, Emergency
Organisational readiness Support and Delivery
• Culture Shift • Applications
• Maturity Assessment • Events
• Level Setting • Training
• Meetings / Seminars • Integrations
29/10/2011

4. Applications, strategy,
readiness, support and delivery
Surrey Police Bath Council
Street-level crime and
local policing
Social Engagement
Home Office
Strategy Consulting
trailblazer mobile
phone application
Microsoft Twitter Devnest
Daily community
Sponsored by Amazon
insight published on
and The Guardian,
Microsoft partner site
supported by Twitter
for 600,000 partners

5. Social is mobile!
Social media is massive. In January 2011 it accounted for
12.4% of UK Internet site visits.‛ For the first time ever, in
January 2011 the use of social media became the single
biggest activity online in the UK, overtaking all other
categories including ‘Entertainment’ - Experian
Communities are increasingly online and placed
geographically – this is becoming how you access residents,
businesses, and organisations.
Police officers all over the UK are starting to use Twitter,
Facebook, YouTube, Linked-In and other open real time
social information networks as bottom up initiatives
without adequate governance or strategic leadership
© 2011 Multizone Limited.
All rights reserved.

6. Mobile apps are the Internet

7. Policing & Social Media
Community
Communication
Engagement
Internal
Collaboration
Operational Intelligence &
Policing Investigation
29/10/2011

8. Step 1 – The Surrey Engagement
App
Free public download iPhone/Android (60% market)
• Improves policing
transparency
• Contact information about
local officers
• Sets crime in context with
interventions and outcomes
• A way for the busy public to
tell police their views & rate
priorities
• Reassurance for people behind
the net curtains who want to
• Diverts people to local, non
emergency contact and online
engagement points

9. Diversion to self service
© 2011 Multizone Limited.
4 July 2011
All rights reserved.

10. Public replies to neighbourhood
activity encouraged

11. Photos and Videos
• Tap to see Photos or Videos
• Direction to existing content
• No need to learn Flickr or
YouTube

12. Rating and voting on priorities

13. Astonishing level of coverage

14. Runnymede app metrics
• Average attendance to a local police
meeting in Runnymede = 10 people
• After using twitter for six months
Runnymede Police ‘followers‛ = 350
• After only one month Runnymede
Police had 3000 iPhone app
downloads
• Each message sent by Runnymede
Police reaches over 3400 local people.
• The downloads increase each day.
• Analytics show that people come back
to the app to see what is happening
• Recognised for government apps
design and development at
‘Codestrong’ in September 2011 along
with the New York State Senate and
US Government Travel Alert apps

15. Surrey Police
Runnymede Beat 4000
Downloads are around 10x
twitter followers 3500
(Currently iPhone only,
3000
circa 25% of addressable
market)
2500
Our app is now the
biggest user of the Police 2000
API 1.0 from UK Number
3406
Crimemapper 1500
Exceeded all expectations
and now being rolled out 1000
across whole of Surrey
neighbourhoods (1m 500
population, up to 600 364
0
officers) Twitter Downloads
Number 364 3406

16. Why was our app for Surrey
Police successful?
Technology
Location
Social
Mobile Based Open Data
Sharing
Services
World class First time
Multimedia Analytics tools and app store
best practise approval
29/10/2011

17. Surrey Police
Public App
Directions to nearest
Your Neighbourhood Surrey News
Police Station
Live Runnymede
Contact us Priorities Photos & Videos
Beat
Web Events Officers Surrey Feed
email Team Helicopters Runnymede Feed
Social Ratings Police Authority Live Map
Phone Suggestions Surrey Police Crime Chart
29/10/2011

18. "There has been a lot of bad publicity recently about Twitter and policing
and today we can turn all that on its head. What we are trying to do with
Surrey Police Beat is to make visible what their local officers are doing for
them on a day to day basis. It also allows the public to comment, so it is a
two-way flow and it is more dynamic that anything we have had before.‛ –
Mark Rowley, CC Surrey
IMPROVING ON THE SURREY
EXPERIENCE

19. Step 2 – Police App
BlackBerry App for
Web Apps for Tasking Officers
• Police interventions show up ‘nearby’
amplifying presence in the community
• Saves officer time – just Tap, Tap and
forget, built in governance, traceability
• Reuse and share frequently needed
content / best practises
• Divert people away from counters and
phone calls to self service
• Increase access to the traditional web site
• Makes the best use of existing resources
• Addresses comments and criticism very
quickly generating positive experience
• Nipping things in the bud costs less
• Positive comments about responsiveness
are themselves amplified online

20. Step 3 – Extend social apps to other
areas of operational policing
• Community Engagement
– Two way open engagement sharing important
messages with the public
– Public engagement with the Police Civil emergency World
• Communications
– Inter agency and public elected representatives
• Flooding • Terrorism
engagement with the Police • Disaster • Swine Flu
– Monitoring or Surveys • Olympics
– Local Trending topics
– Promotional announcements, Activities
– Regulatory, overshight, accountability
• Operational Policing Local Medical Sport
– Planned and unplanned Events,
– Local Alerts • Foot & Mouth • Wimbledon
– Preventative campaigns, • E-Coli • The Derby
– Emergencies, Football, Protests • Football Matches
– Proactive policy reinforcement
– Situational awareness for command and control
• Intelligence and investigations
– Social Graph / People
Identified risks Cultural
– Activity monitoring
• Elections, Royalty • Surrey Show
– Picture collection
• G20 • Tea in the Park
• Occupy tent protests

21. Wimbledon 2011
Multizone have been tweeting event info as a demonstration
Reach – 11900 impressions (Just for the Last 50 tweets)
© 2011 Multizone Limited.
All rights reserved. Outward Communications – Planned Event
4 July 2011

22. Step 4 – intelligence and
investigation
Mention Map Twitter Stream Graph
Shows the relationships Shows the words being tweeted about
between people on social a person, tag or phrase over
networks time, indicating the best time to
© 2011 Multizone Limited. engage about that topic
4 July 2011
All rights reserved.

23. Thick lines indicate strength of connection between people on social networks

24. Situational awareness for Command and control
Real Time searches often contain
location, camera, and other metadata (information
inside the picture, or in the tweet)
Twitter pictures about ‚demo2010‛ displayed in real time, as they were being
posted from peoples smartphones nearby

25. © 2011 Multizone Limited.
4 July 2011
All rights reserved.