SlideShare une entreprise Scribd logo
1  sur  31
Télécharger pour lire hors ligne
Strategic Pharma Marketing Asia 2013
1st – 3rd July 2013
at the Sheraton Towers Singapore

Presented by : Obed Fuk Liang
Hii ! I’m Obed Fuk Liang (@obedfl)
The Youngest Indonesia’s Future Business
Leader – SWA Magazine 2010
*SWA is the reputable business magazine in Indonesia

Career Path :
Contributor in “Grow with
Character Champion Stories”
(2010, p. 293)
Sales inspirator speaker
(Markplus, INTI Pesan,
School, University, Public)

Sales Director
PT. SOHO Industri Pharmasi
2009-Present
Sales Director
PT. Ethica Industri Farmasi
2012-Present
Sales and Marketing Director
PT. Soho Global Medika
2013-Present

Executive Leadership Program Monash University - 2010
Executive Leadership Program Harvard Business School - 2012
I TM am :


CARING

INSPIRING
 ENTHUSIAST


TAG LINE :

“You don’t know what you can do until you try”
OUR BUSINESS
SOHO Group PHARMA
SOHO Group CONSUMER HEALTH
SOHO Group DISTRIBUTION
COMPANY
1. PT. SOHO Industri Pharmasi
2. PT. ETHICA Industri Farmasi
3. PT. PARIT PADANG GLOBAL
4. PT. Universal Health Network
5. PT. Global Harmony Retailindo
6. SOHO FLORDIS INTERNATIONAL
7. PT. SOHO GLOBAL MEDIKA
Agenda
1. The Top 3 Local Regulations that Impede
Marketing Plans
2. Local Cultural Sensitivities
3. Case Studies : INNOVATIVE BRAND, IMAGE
BUILDING
Asian growth will be lead by

China, India, Indonesia, Japan,
South Korea, Malaysia and
Thailand.
Haruhiko Kuroda, in Asia 2050: Realizing the Asian Century
Former of Asian Development Bank (ADB)
Bank Central Governor of Japan (present)
INDONESIA IS PART OF THE 7
ENGINES OF ASIA
Average per capita income of the 7 Country was
USD 45.800,- or 25% higher than rate of global
average rate : USD 35.600,-

In the year of 2010, PDB of the 7 country range
between USD 14,2 trillion / 87% PDB Asia.
Indonesia has the fourth largest population in
the world as many as 238 million people, which is
projected to grow by 1.1% per year over the next
five years.
Source : http://www.neraca.co.id/harian/article/22873/Lepas.180.juta.Saham.RS.Omni.Bidik.Dana.IPO.Rp.70.Miliar#.UWvWYjdCjFw
The middle class in Indonesia is expected to grow from 36%
to 58% of the total population in 2020.
Portrait of Indonesian Internet User in
Indonesia 2012
MarkPlus Insight Netizen Survey 2012 :
Total Growth Internet User in Indonesia
2010 - 2012

61.1

55.0

42.2

24.2

13.8
9.6

2010

2011
Internet User

2012

Accessing Internet More than 3 hours per day

I n M illion
Urban Population

121.16

123.24

123.57

Urban Family

30.29

30.81

31.61

Urban Netizen Population

37.56

50.53

56.38

Netizen Population

42.16

55.23

61.08

17%

22.4%

23.5%

Total I nternet User Penetration
Source : Marketeers November 2012 Edition, p. 60
INDONESIA HEALTHCARE
MARKET OVERVIEW
URGENT ! : “Indonesia NEED
1000 New Hospitals…“

Source : http://thepresidentpostindonesia.com/wpcontent/uploads/2013/01/The-President-Post-Indonesia-Edisi-2Volume-2.pdf
Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013
WHO : ” 1 bed should be for 100.000 inhabitants ”
Ratio between number of hospital with a population of Indonesian citizen
not suitable.

1 bed in hospital : 230.000 inhabitants.
(Dr. dr. Sutoto, M.Kes : Chairman of the Indonesia Hospital Association).
The additions of bed in Indonesia budgeted

7 Trillions IDR = 7 Bio USD until year of 2014.
dr. Nafsiah Mboi, Sp A, MPH - Indonesia Minister of Health
Indonesian shortage of :
12.000 Ophthalmologist,
20.000 of Internal Medicine and
15.000 of GP (General Practice)/family doctor
Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013
MODERN and HIGH TECHNOLOGY Approach
from ASKES (Indonesia Health Insurance)
Call Center ASKES

Source : PT Askes (Persero) Monthly Buletin – October 2010
ASKES CENTRE : “The Art of Customer Service to Excel the
Customer Expectations”

ASKES Centre Activity at Hasan Sadikin Hospital, Bandung – West Java
Source : PT Askes (Persero) Monthly Buletin – October 2010
Indonesia Act No. 24/2011
UNDANG-UNDANG REPUBLIK INDONESIA
NOMOR 24 TAHUN 2011
TENTANG
BADAN PENYELENGGARA JAMINAN SOSIAL
Pasal 6

(1) BPJS Kesehatan sebagaimana dimaksud
dalam Pasal 5 ayat (2) huruf a
menyelenggarakan program
jaminan kesehatan.
(2) BPJS Ketenagakerjaan sebagaimana
dimaksud dalam Pasal 5 ayat (2) huruf b
menyelenggarakan
program:
a. jaminan kecelakaan kerja;
b. jaminan hari tua;
c. jaminan pensiun; dan
d. jaminan kematian.

National Social
Security System
(SJSN)
will facilitate the
affordability of health
services.
Cover for health care
insurance, accident,
pensions plan and life
insurance
Indonesia Act No. 44/2009, chapter 3 and 4 :
Describe about HOSPITAL regulations and rules
Source : http://manajemenrumahsakit.net/wp-content/uploads/2012/11/SUHARTINI-HADAD_Prospek-Implentasi-UU-SJSNBPJS-DalamPerlindungan-Konsumen.pdf
• The additions of bed in
Indonesia budgeted
7 Trillions IDR = 7 Bio
USD until year of 2014.
Dr. Nafsiah Mboi - Indonesia
Minister of Health

Opportunity

National
Insurance
• Target of Indonesian
Government that
182.6 million citizen
will be participants
BPJS (Universal
Indonesia Healthcare
Coverage) in 2014

• Generic Business
• Medical Device
Business
• Hospital and
Diagnostic Business

Business
Opportunity
GRAB the BUSINESS OPPORTUNITY
SOHO Group develop and build a NEW BUSINESS in
MEDICAL DEVICES and EQUIPMENTS, by :
1. To ENTER the market with BLUE OCEAN STRATEGY, MARKETING and
SALES TACTIC
2. To ATTACK FRONTALLY the market leader by INTRODUCING the
NEW SALES and MARKETING APPROACHS and CONCEPTS
3. To SELECT the manufacture company who’s want to cooperate and
joint
4. To COVER Indonesia territory with well trained, equipped and certified
nurse
5. To build a close relationship with government authority by creating
open and compliances business landscape
Wound Care Sales Executive (WCSE)
Certified Nurse Ms. Dona in managing the Decubitus Ulcer at Gl. Tobing
Tanjung Hospital - Sumatera

HARI KE II

HARI KE II

HARI KE VI
Wound Care Sales Executive (WCSE)
Certified Nurse Ms. Dona in managing the Diabetic Foot Ulcer
at Haji Hospital Sumatera

HARI KE I

HARI KE I

HARI KE IV
Ortho Splint
Certified Nurse
Mr. Tolip Sormin
Ortho cast

Certified Nurse
Mr. Failin
Using Ortho Cast for Body Jacket

Certified Nurse
Mr. Wirya
Indonesia opportunity

Contenu connexe

En vedette

“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by C...
“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA  2014” by C...“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA  2014” by C...
“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by C...Charles Bonar Sirait
 
Marketing Plan - Forum TDA 14 Nov 2008
Marketing Plan - Forum TDA 14 Nov 2008Marketing Plan - Forum TDA 14 Nov 2008
Marketing Plan - Forum TDA 14 Nov 2008Adhika Dirgantara
 
Wow leadership - MARKPLUS - Forum SDM Bali
Wow leadership - MARKPLUS - Forum SDM BaliWow leadership - MARKPLUS - Forum SDM Bali
Wow leadership - MARKPLUS - Forum SDM BaliGunawan Wicaksono
 
Segmentation Sharia Bank
Segmentation Sharia BankSegmentation Sharia Bank
Segmentation Sharia BankYuswohady
 
Integrating Your Social Media to Build a Firm Personal Branding
Integrating Your Social Media to Build a Firm Personal BrandingIntegrating Your Social Media to Build a Firm Personal Branding
Integrating Your Social Media to Build a Firm Personal Brandingrahmi anissawaty
 
Pemasaran di Dunia Maya (Online Marketing)
Pemasaran di Dunia Maya (Online Marketing)Pemasaran di Dunia Maya (Online Marketing)
Pemasaran di Dunia Maya (Online Marketing)Indriyatno Banyumurti
 
Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)
Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)
Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)ICT Watch
 
#GenM = Generation Muslim
#GenM = Generation Muslim#GenM = Generation Muslim
#GenM = Generation MuslimYuswohady
 

En vedette (8)

“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by C...
“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA  2014” by C...“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA  2014” by C...
“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES in INDONESIA 2014” by C...
 
Marketing Plan - Forum TDA 14 Nov 2008
Marketing Plan - Forum TDA 14 Nov 2008Marketing Plan - Forum TDA 14 Nov 2008
Marketing Plan - Forum TDA 14 Nov 2008
 
Wow leadership - MARKPLUS - Forum SDM Bali
Wow leadership - MARKPLUS - Forum SDM BaliWow leadership - MARKPLUS - Forum SDM Bali
Wow leadership - MARKPLUS - Forum SDM Bali
 
Segmentation Sharia Bank
Segmentation Sharia BankSegmentation Sharia Bank
Segmentation Sharia Bank
 
Integrating Your Social Media to Build a Firm Personal Branding
Integrating Your Social Media to Build a Firm Personal BrandingIntegrating Your Social Media to Build a Firm Personal Branding
Integrating Your Social Media to Build a Firm Personal Branding
 
Pemasaran di Dunia Maya (Online Marketing)
Pemasaran di Dunia Maya (Online Marketing)Pemasaran di Dunia Maya (Online Marketing)
Pemasaran di Dunia Maya (Online Marketing)
 
Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)
Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)
Profil Pengguna Internet Indonesia 2014 (Riset oleh APJII dan PUSKAKOM UI)
 
#GenM = Generation Muslim
#GenM = Generation Muslim#GenM = Generation Muslim
#GenM = Generation Muslim
 

Similaire à Indonesia opportunity

"A study of Consumer Awareness, Strategies& Market Potential of Software Deve...
"A study of Consumer Awareness, Strategies& Market Potential of Software Deve..."A study of Consumer Awareness, Strategies& Market Potential of Software Deve...
"A study of Consumer Awareness, Strategies& Market Potential of Software Deve...Sanket Khade
 
FINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTH
FINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTHFINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTH
FINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTHIAEME Publication
 
Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)
Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)
Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)Ashi Ashi
 
A Study for Developing a Microfinance Product in India
A Study for Developing a Microfinance Product in IndiaA Study for Developing a Microfinance Product in India
A Study for Developing a Microfinance Product in Indiaijtsrd
 
Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...
Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...
Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...Biocon
 
InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018
InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018
InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018innohealthmagazine
 
How mHealth can revolutionise the Indian healthcare industry
How mHealth can revolutionise the Indian healthcare industryHow mHealth can revolutionise the Indian healthcare industry
How mHealth can revolutionise the Indian healthcare industryConfederation of Indian Industry
 
m-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEM
m-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEMm-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEM
m-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEMRuchi Dass
 
healthcare Industry in Indonesia
healthcare Industry in Indonesiahealthcare Industry in Indonesia
healthcare Industry in IndonesiaFahdly Saputra
 
Less Dependence of Indonesian People in Using Health Insurance (mini research)
Less Dependence of Indonesian People in Using Health Insurance (mini research)Less Dependence of Indonesian People in Using Health Insurance (mini research)
Less Dependence of Indonesian People in Using Health Insurance (mini research)Hedi Fauzi
 
india-country-report
india-country-reportindia-country-report
india-country-reportvvaidyanathan
 
Indonesia Healthcare 2014
Indonesia Healthcare 2014 Indonesia Healthcare 2014
Indonesia Healthcare 2014 Rita Barry
 
mHealth Israel_Singapore Healthcare Landscape_Dr. Zubin Daruwalla
mHealth Israel_Singapore Healthcare Landscape_Dr. Zubin DaruwallamHealth Israel_Singapore Healthcare Landscape_Dr. Zubin Daruwalla
mHealth Israel_Singapore Healthcare Landscape_Dr. Zubin DaruwallaLevi Shapiro
 
Pathways-to-Middle-Class-Jobs-in-Indonesia.pdf
Pathways-to-Middle-Class-Jobs-in-Indonesia.pdfPathways-to-Middle-Class-Jobs-in-Indonesia.pdf
Pathways-to-Middle-Class-Jobs-in-Indonesia.pdfFajar Baskoro
 
Consumer Behavior And Awareness Towards Health Insurance-Minor Research Project
Consumer Behavior And Awareness Towards Health Insurance-Minor Research ProjectConsumer Behavior And Awareness Towards Health Insurance-Minor Research Project
Consumer Behavior And Awareness Towards Health Insurance-Minor Research Projectniharikayadav26
 
MEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNING
MEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNINGMEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNING
MEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNINGIRJET Journal
 
Healthcare in India-Current State, Key Imperatives
Healthcare in India-Current State, Key ImperativesHealthcare in India-Current State, Key Imperatives
Healthcare in India-Current State, Key ImperativesDr. Manav Dagar
 
Future Watch Report - India 2017, part II: Accessible and precision healthcar...
Future Watch Report - India 2017, part II: Accessible and precision healthcar...Future Watch Report - India 2017, part II: Accessible and precision healthcar...
Future Watch Report - India 2017, part II: Accessible and precision healthcar...Team Finland Future Watch
 

Similaire à Indonesia opportunity (20)

"A study of Consumer Awareness, Strategies& Market Potential of Software Deve...
"A study of Consumer Awareness, Strategies& Market Potential of Software Deve..."A study of Consumer Awareness, Strategies& Market Potential of Software Deve...
"A study of Consumer Awareness, Strategies& Market Potential of Software Deve...
 
FINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTH
FINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTHFINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTH
FINANCIAL INCLUSION IN INDIA: A ROAD MAP TOWARDS FUTURE GROWTH
 
Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)
Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)
Introduction to a startup DoctoriDuniya.com(www.doctoriduniya.com)
 
A Study for Developing a Microfinance Product in India
A Study for Developing a Microfinance Product in IndiaA Study for Developing a Microfinance Product in India
A Study for Developing a Microfinance Product in India
 
Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...
Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...
Canara Bank, Biocon Foundation and OTTET join hands to strengthen Healthcare ...
 
InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018
InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018
InnoHEALTH magazine - Volume 3 Issue 2 - April to June 2018
 
Purwanti wini financial literacy msme-bi
Purwanti wini   financial literacy msme-biPurwanti wini   financial literacy msme-bi
Purwanti wini financial literacy msme-bi
 
How mHealth can revolutionise the Indian healthcare industry
How mHealth can revolutionise the Indian healthcare industryHow mHealth can revolutionise the Indian healthcare industry
How mHealth can revolutionise the Indian healthcare industry
 
m-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEM
m-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEMm-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEM
m-HEALTH- CAN IT IMPROVE INDIAN PUBLIC HEALTH SYSTEM
 
healthcare Industry in Indonesia
healthcare Industry in Indonesiahealthcare Industry in Indonesia
healthcare Industry in Indonesia
 
Less Dependence of Indonesian People in Using Health Insurance (mini research)
Less Dependence of Indonesian People in Using Health Insurance (mini research)Less Dependence of Indonesian People in Using Health Insurance (mini research)
Less Dependence of Indonesian People in Using Health Insurance (mini research)
 
india-country-report
india-country-reportindia-country-report
india-country-report
 
Indonesia Healthcare 2014
Indonesia Healthcare 2014 Indonesia Healthcare 2014
Indonesia Healthcare 2014
 
mHealth Israel_Singapore Healthcare Landscape_Dr. Zubin Daruwalla
mHealth Israel_Singapore Healthcare Landscape_Dr. Zubin DaruwallamHealth Israel_Singapore Healthcare Landscape_Dr. Zubin Daruwalla
mHealth Israel_Singapore Healthcare Landscape_Dr. Zubin Daruwalla
 
Financial inclusion
Financial inclusionFinancial inclusion
Financial inclusion
 
Pathways-to-Middle-Class-Jobs-in-Indonesia.pdf
Pathways-to-Middle-Class-Jobs-in-Indonesia.pdfPathways-to-Middle-Class-Jobs-in-Indonesia.pdf
Pathways-to-Middle-Class-Jobs-in-Indonesia.pdf
 
Consumer Behavior And Awareness Towards Health Insurance-Minor Research Project
Consumer Behavior And Awareness Towards Health Insurance-Minor Research ProjectConsumer Behavior And Awareness Towards Health Insurance-Minor Research Project
Consumer Behavior And Awareness Towards Health Insurance-Minor Research Project
 
MEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNING
MEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNINGMEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNING
MEDICAL CHATBOT FOR PERINATAL WOMEN USING MACHINE LEARNING
 
Healthcare in India-Current State, Key Imperatives
Healthcare in India-Current State, Key ImperativesHealthcare in India-Current State, Key Imperatives
Healthcare in India-Current State, Key Imperatives
 
Future Watch Report - India 2017, part II: Accessible and precision healthcar...
Future Watch Report - India 2017, part II: Accessible and precision healthcar...Future Watch Report - India 2017, part II: Accessible and precision healthcar...
Future Watch Report - India 2017, part II: Accessible and precision healthcar...
 

Plus de Obed Fl

Profile and Contact
Profile and ContactProfile and Contact
Profile and ContactObed Fl
 
M a c e t (Bandara Juanda Surabaya 10 Juli 2011)
M  a  c  e  t   (Bandara Juanda Surabaya 10 Juli 2011)M  a  c  e  t   (Bandara Juanda Surabaya 10 Juli 2011)
M a c e t (Bandara Juanda Surabaya 10 Juli 2011)Obed Fl
 
Sales Promotion Programs 22 May 2014
Sales Promotion Programs 22 May 2014Sales Promotion Programs 22 May 2014
Sales Promotion Programs 22 May 2014Obed Fl
 
Michelle dari united airlines
Michelle dari united airlinesMichelle dari united airlines
Michelle dari united airlinesObed Fl
 
Sales force management and developing sales force activities
Sales force management and developing sales force activitiesSales force management and developing sales force activities
Sales force management and developing sales force activitiesObed Fl
 
Self Management Team
Self Management TeamSelf Management Team
Self Management TeamObed Fl
 
17 Maret Recruitmen & Selection For Sales People
17  Maret  Recruitmen &  Selection  For  Sales  People17  Maret  Recruitmen &  Selection  For  Sales  People
17 Maret Recruitmen & Selection For Sales PeopleObed Fl
 
Personnel Selling Strategies
Personnel  Selling  StrategiesPersonnel  Selling  Strategies
Personnel Selling StrategiesObed Fl
 

Plus de Obed Fl (8)

Profile and Contact
Profile and ContactProfile and Contact
Profile and Contact
 
M a c e t (Bandara Juanda Surabaya 10 Juli 2011)
M  a  c  e  t   (Bandara Juanda Surabaya 10 Juli 2011)M  a  c  e  t   (Bandara Juanda Surabaya 10 Juli 2011)
M a c e t (Bandara Juanda Surabaya 10 Juli 2011)
 
Sales Promotion Programs 22 May 2014
Sales Promotion Programs 22 May 2014Sales Promotion Programs 22 May 2014
Sales Promotion Programs 22 May 2014
 
Michelle dari united airlines
Michelle dari united airlinesMichelle dari united airlines
Michelle dari united airlines
 
Sales force management and developing sales force activities
Sales force management and developing sales force activitiesSales force management and developing sales force activities
Sales force management and developing sales force activities
 
Self Management Team
Self Management TeamSelf Management Team
Self Management Team
 
17 Maret Recruitmen & Selection For Sales People
17  Maret  Recruitmen &  Selection  For  Sales  People17  Maret  Recruitmen &  Selection  For  Sales  People
17 Maret Recruitmen & Selection For Sales People
 
Personnel Selling Strategies
Personnel  Selling  StrategiesPersonnel  Selling  Strategies
Personnel Selling Strategies
 

Dernier

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insightsseri bangash
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...noida100girls
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaShree Krishna Exports
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfOnline Income Engine
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdftbatkhuu1
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 

Dernier (20)

Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Understanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key InsightsUnderstanding the Pakistan Budgeting Process: Basics and Key Insights
Understanding the Pakistan Budgeting Process: Basics and Key Insights
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...BEST ✨ Call Girls In  Indirapuram Ghaziabad  ✔️ 9871031762 ✔️ Escorts Service...
BEST ✨ Call Girls In Indirapuram Ghaziabad ✔️ 9871031762 ✔️ Escorts Service...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Best Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in IndiaBest Basmati Rice Manufacturers in India
Best Basmati Rice Manufacturers in India
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Unlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdfUnlocking the Secrets of Affiliate Marketing.pdf
Unlocking the Secrets of Affiliate Marketing.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Event mailer assignment progress report .pdf
Event mailer assignment progress report .pdfEvent mailer assignment progress report .pdf
Event mailer assignment progress report .pdf
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 

Indonesia opportunity

  • 1. Strategic Pharma Marketing Asia 2013 1st – 3rd July 2013 at the Sheraton Towers Singapore Presented by : Obed Fuk Liang
  • 2. Hii ! I’m Obed Fuk Liang (@obedfl) The Youngest Indonesia’s Future Business Leader – SWA Magazine 2010 *SWA is the reputable business magazine in Indonesia Career Path : Contributor in “Grow with Character Champion Stories” (2010, p. 293) Sales inspirator speaker (Markplus, INTI Pesan, School, University, Public) Sales Director PT. SOHO Industri Pharmasi 2009-Present Sales Director PT. Ethica Industri Farmasi 2012-Present Sales and Marketing Director PT. Soho Global Medika 2013-Present Executive Leadership Program Monash University - 2010 Executive Leadership Program Harvard Business School - 2012
  • 3. I TM am :  CARING INSPIRING  ENTHUSIAST  TAG LINE : “You don’t know what you can do until you try”
  • 4. OUR BUSINESS SOHO Group PHARMA SOHO Group CONSUMER HEALTH SOHO Group DISTRIBUTION COMPANY 1. PT. SOHO Industri Pharmasi 2. PT. ETHICA Industri Farmasi 3. PT. PARIT PADANG GLOBAL 4. PT. Universal Health Network 5. PT. Global Harmony Retailindo 6. SOHO FLORDIS INTERNATIONAL 7. PT. SOHO GLOBAL MEDIKA
  • 5. Agenda 1. The Top 3 Local Regulations that Impede Marketing Plans 2. Local Cultural Sensitivities 3. Case Studies : INNOVATIVE BRAND, IMAGE BUILDING
  • 6. Asian growth will be lead by China, India, Indonesia, Japan, South Korea, Malaysia and Thailand. Haruhiko Kuroda, in Asia 2050: Realizing the Asian Century Former of Asian Development Bank (ADB) Bank Central Governor of Japan (present)
  • 7. INDONESIA IS PART OF THE 7 ENGINES OF ASIA Average per capita income of the 7 Country was USD 45.800,- or 25% higher than rate of global average rate : USD 35.600,- In the year of 2010, PDB of the 7 country range between USD 14,2 trillion / 87% PDB Asia.
  • 8. Indonesia has the fourth largest population in the world as many as 238 million people, which is projected to grow by 1.1% per year over the next five years. Source : http://www.neraca.co.id/harian/article/22873/Lepas.180.juta.Saham.RS.Omni.Bidik.Dana.IPO.Rp.70.Miliar#.UWvWYjdCjFw
  • 9. The middle class in Indonesia is expected to grow from 36% to 58% of the total population in 2020.
  • 10. Portrait of Indonesian Internet User in Indonesia 2012
  • 11. MarkPlus Insight Netizen Survey 2012 : Total Growth Internet User in Indonesia 2010 - 2012 61.1 55.0 42.2 24.2 13.8 9.6 2010 2011 Internet User 2012 Accessing Internet More than 3 hours per day I n M illion Urban Population 121.16 123.24 123.57 Urban Family 30.29 30.81 31.61 Urban Netizen Population 37.56 50.53 56.38 Netizen Population 42.16 55.23 61.08 17% 22.4% 23.5% Total I nternet User Penetration Source : Marketeers November 2012 Edition, p. 60
  • 13. URGENT ! : “Indonesia NEED 1000 New Hospitals…“ Source : http://thepresidentpostindonesia.com/wpcontent/uploads/2013/01/The-President-Post-Indonesia-Edisi-2Volume-2.pdf Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013
  • 14. WHO : ” 1 bed should be for 100.000 inhabitants ” Ratio between number of hospital with a population of Indonesian citizen not suitable. 1 bed in hospital : 230.000 inhabitants. (Dr. dr. Sutoto, M.Kes : Chairman of the Indonesia Hospital Association).
  • 15. The additions of bed in Indonesia budgeted 7 Trillions IDR = 7 Bio USD until year of 2014. dr. Nafsiah Mboi, Sp A, MPH - Indonesia Minister of Health
  • 16. Indonesian shortage of : 12.000 Ophthalmologist, 20.000 of Internal Medicine and 15.000 of GP (General Practice)/family doctor Source : The President Post, Vol.2 No.2 – Sunday Edition, January 2013
  • 17. MODERN and HIGH TECHNOLOGY Approach from ASKES (Indonesia Health Insurance)
  • 18. Call Center ASKES Source : PT Askes (Persero) Monthly Buletin – October 2010
  • 19. ASKES CENTRE : “The Art of Customer Service to Excel the Customer Expectations” ASKES Centre Activity at Hasan Sadikin Hospital, Bandung – West Java Source : PT Askes (Persero) Monthly Buletin – October 2010
  • 20. Indonesia Act No. 24/2011
  • 21. UNDANG-UNDANG REPUBLIK INDONESIA NOMOR 24 TAHUN 2011 TENTANG BADAN PENYELENGGARA JAMINAN SOSIAL Pasal 6 (1) BPJS Kesehatan sebagaimana dimaksud dalam Pasal 5 ayat (2) huruf a menyelenggarakan program jaminan kesehatan. (2) BPJS Ketenagakerjaan sebagaimana dimaksud dalam Pasal 5 ayat (2) huruf b menyelenggarakan program: a. jaminan kecelakaan kerja; b. jaminan hari tua; c. jaminan pensiun; dan d. jaminan kematian. National Social Security System (SJSN) will facilitate the affordability of health services. Cover for health care insurance, accident, pensions plan and life insurance
  • 22. Indonesia Act No. 44/2009, chapter 3 and 4 : Describe about HOSPITAL regulations and rules Source : http://manajemenrumahsakit.net/wp-content/uploads/2012/11/SUHARTINI-HADAD_Prospek-Implentasi-UU-SJSNBPJS-DalamPerlindungan-Konsumen.pdf
  • 23. • The additions of bed in Indonesia budgeted 7 Trillions IDR = 7 Bio USD until year of 2014. Dr. Nafsiah Mboi - Indonesia Minister of Health Opportunity National Insurance • Target of Indonesian Government that 182.6 million citizen will be participants BPJS (Universal Indonesia Healthcare Coverage) in 2014 • Generic Business • Medical Device Business • Hospital and Diagnostic Business Business Opportunity
  • 24.
  • 25. GRAB the BUSINESS OPPORTUNITY SOHO Group develop and build a NEW BUSINESS in MEDICAL DEVICES and EQUIPMENTS, by : 1. To ENTER the market with BLUE OCEAN STRATEGY, MARKETING and SALES TACTIC 2. To ATTACK FRONTALLY the market leader by INTRODUCING the NEW SALES and MARKETING APPROACHS and CONCEPTS 3. To SELECT the manufacture company who’s want to cooperate and joint 4. To COVER Indonesia territory with well trained, equipped and certified nurse 5. To build a close relationship with government authority by creating open and compliances business landscape
  • 26. Wound Care Sales Executive (WCSE) Certified Nurse Ms. Dona in managing the Decubitus Ulcer at Gl. Tobing Tanjung Hospital - Sumatera HARI KE II HARI KE II HARI KE VI
  • 27. Wound Care Sales Executive (WCSE) Certified Nurse Ms. Dona in managing the Diabetic Foot Ulcer at Haji Hospital Sumatera HARI KE I HARI KE I HARI KE IV
  • 30. Using Ortho Cast for Body Jacket Certified Nurse Mr. Wirya