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New gambling options with digital
      gaming platforms
       Ólafur Andri Ragnarsson
   Chief Software Architect, Betware
Software company
specializing in technical
solutions and services for
the gaming industry
First online lottery solution in 1996 –
ICELANDIC SOCCER POOLS
Providing an Internet regulated Gaming Platform
 to National Lotteries complying with the strictest
             of regulations since 1996
Mývatn, Iceland
Copyright © 2012, Ólafur
Nordic Marketing Conference of Lottery
Companies, September 1995
If your business has not been
disrupted by the Internet, it will




   Copyright © 2011, Ólafur
Web 2.0 and
                    Digital Decade starts Social networks
                    Internet takes off




Source: Economist
2000                                 2010


                   iMac                            iPhone
       Mac OS 9.0.4                           iOS 4.0
       500 MHz PowerPC G3 CPU, 128MB Memory   1 Ghz ARM A4 CPU, 512MB Memory
       Screen - 786K pixels                   Screen - 614K pixels
       Storage - 30GB Hard Drive              Storage - 32GB Flash Drive



Source: Ars Technical Images: Apple
There is a fundamental
cultural shift taking place




                      Picture by Flickr user Shaggyshoo
Every minute, 48 hours of content is
uploaded to YouTube
If Skype were a telecommunications
carrier, it would be the largest
carrier in the world, with 663 million
registered users
Globally, we spend 9.3 billion hours
on Facebook in a month. That’s
1,065,449 years
Roughly 250 Million Tweets are sent
each day
Zynga adds 1,000 new servers a
week for FarmVille and other games
200 million mobile clips are
streamed on YouTube every day
PEOPLE’S
BEHAVIOUR
IS CHANGING
The on-line
world is part of
growing up
Net generation wants
entertainment and social
interaction
On-line digital
world is also
changing older
generations
IN 2010, 55+ USERS ON
FACEBOOK GREW 922%
Mobile users
pick up their
phone 18
times a day to
consume
content via
apps/browser
Tablets
   The tablet market grew from
   virtually nothing in 2009 to $35bn
   in 2012
TV
 86% of TV viewers
 are online while
 watching TV
Digital
lifestyle
Digital Online World
Gambling is part of
the Digital Lifestyle



             Digital
             online
             World
“Computation may someday be organized as a public utility.” – John
McCarthy
Digital Online World



                  Work
Consuming
                  More       Browsing   Checking
   Video
              information   Consuming    Mobile
Information
                Focused      content      Now
We tend to         Unknown
    look back         Opportunity


DAWN OF MAN     NOW             FUTURE
2+ billion connections




              Copyright © 2011, Ólafur
This will grow to 50 billion in the
coming years…




               Copyright © 2011, Ólafur
35
Source: Business insider
“Dumbphone” conversion cycle is just
                beginning…




Source: Business insider
Some gaming operators have seen
mobile revenues increase by more
than 300% during 2010
The tablet is the killer app
for lotteries
Smartphone
TV is becoming an application
platform
Your next TV will be Android TV
or iOS TV or whatever ecosystem
TV




    STB    Laptop        Tablet   Mobile



New opportunities in two-screen or
shared screen solutions
Terminal system   Internet System
Gaming
Ecosystem
Game       Game        Game        Game     Game



              Gaming Platform

 Player
          Marketing   Promotions   Wallet   Analytics
Account
2000                                 2010


                   iMac                            iPhone
       Mac OS 9.0.4                           iOS 4.0
       500 MHz PowerPC G3 CPU, 128MB Memory   1 Ghz ARM A4 CPU, 512MB Memory
       Screen - 786K pixels                   Screen - 614K pixels
       Storage - 30GB Hard Drive              Storage - 32GB Flash Drive



Source: Ars Technical Images: Apple
2010                                2020

                                                    ?
                iPhone                          phone?
       Mac OS 9.0.4

                                              30 times faster
       500 MHz PowerPC G3 CPU, 128MB Memory
       Screen - 786K pixels
       Storage - 30GB Hard Drive



Source: Ars Technical Images: Apple
2010                                 2020

                                                           ?
                iPhone                              phone?
       Mac OS 9.0.4                           Mac OS ???
       500 MHz PowerPC G3 CPU, 128MB Memory   15.000 MHz PowerPC G3 CPU, 4GB Memory
       Screen - 786K pixels                   Screen – 24.000K pixels
       Storage - 30GB Hard Drive              Storage – 1TB Hard Drive



Source: Ars Technical Images: Apple
The car 20 years after it was invented
New gambling options with digital
      gaming platforms
        Ólafur Andri Ragnarsson
        Chief Software Architect
                Betware

         andri@betware.com
                @olandri
         http://olafurandri.com
         slideshare.net/olandri

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New gambling options with digital gaming platforms

Notes de l'éditeur

  1. Metcalfe’s law