This is my lecture at the SpelAkademin in Visby Sweden. In this lecture I talk about how new technologies are changing people's behaviour and what opportunities this offers lotteries.

1. New gambling options with digital
gaming platforms
Ólafur Andri Ragnarsson
Chief Software Architect, Betware

2. Software company
specializing in technical
solutions and services for
the gaming industry

3. First online lottery solution in 1996 –
ICELANDIC SOCCER POOLS

4. Providing an Internet regulated Gaming Platform
to National Lotteries complying with the strictest
of regulations since 1996

5. Mývatn, Iceland
Copyright © 2012, Ólafur

6. Nordic Marketing Conference of Lottery
Companies, September 1995

7. If your business has not been
disrupted by the Internet, it will
Copyright © 2011, Ólafur

9. Web 2.0 and
Digital Decade starts Social networks
Internet takes off
Source: Economist

10. 2000 2010
iMac iPhone
Mac OS 9.0.4 iOS 4.0
500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory
Screen - 786K pixels Screen - 614K pixels
Storage - 30GB Hard Drive Storage - 32GB Flash Drive
Source: Ars Technical Images: Apple

11. There is a fundamental
cultural shift taking place
Picture by Flickr user Shaggyshoo

12. Every minute, 48 hours of content is
uploaded to YouTube

13. If Skype were a telecommunications
carrier, it would be the largest
carrier in the world, with 663 million
registered users

14. Globally, we spend 9.3 billion hours
on Facebook in a month. That’s
1,065,449 years

15. Roughly 250 Million Tweets are sent
each day

16. Zynga adds 1,000 new servers a
week for FarmVille and other games

17. 200 million mobile clips are
streamed on YouTube every day

18. PEOPLE’S
BEHAVIOUR
IS CHANGING

19. The on-line
world is part of
growing up

20. Net generation wants
entertainment and social
interaction

21. On-line digital
world is also
changing older
generations

22. IN 2010, 55+ USERS ON
FACEBOOK GREW 922%

23. Mobile users
pick up their
phone 18
times a day to
consume
content via
apps/browser

24. Tablets
The tablet market grew from
virtually nothing in 2009 to $35bn
in 2012

25. TV
86% of TV viewers
are online while
watching TV

26. Digital
lifestyle

27. Digital Online World

28. Gambling is part of
the Digital Lifestyle
Digital
online
World

29. “Computation may someday be organized as a public utility.” – John
McCarthy

30. Digital Online World
Work
Consuming
More Browsing Checking
Video
information Consuming Mobile
Information
Focused content Now

32. We tend to Unknown
look back Opportunity
DAWN OF MAN NOW FUTURE

33. 2+ billion connections
Copyright © 2011, Ólafur

34. This will grow to 50 billion in the
coming years…
Copyright © 2011, Ólafur

35. 35

36. Source: Business insider

37. “Dumbphone” conversion cycle is just
beginning…
Source: Business insider

38. Some gaming operators have seen
mobile revenues increase by more
than 300% during 2010

39. The tablet is the killer app
for lotteries

42. Smartphone

43. TV is becoming an application
platform

44. Your next TV will be Android TV
or iOS TV or whatever ecosystem

45. TV
STB Laptop Tablet Mobile
New opportunities in two-screen or
shared screen solutions

46. Terminal system Internet System

47. Gaming
Ecosystem

48. Game Game Game Game Game
Gaming Platform
Player
Marketing Promotions Wallet Analytics
Account

49. 2000 2010
iMac iPhone
Mac OS 9.0.4 iOS 4.0
500 MHz PowerPC G3 CPU, 128MB Memory 1 Ghz ARM A4 CPU, 512MB Memory
Screen - 786K pixels Screen - 614K pixels
Storage - 30GB Hard Drive Storage - 32GB Flash Drive
Source: Ars Technical Images: Apple

50. 2010 2020
?
iPhone phone?
Mac OS 9.0.4
30 times faster
500 MHz PowerPC G3 CPU, 128MB Memory
Screen - 786K pixels
Storage - 30GB Hard Drive
Source: Ars Technical Images: Apple

51. 2010 2020
?
iPhone phone?
Mac OS 9.0.4 Mac OS ???
500 MHz PowerPC G3 CPU, 128MB Memory 15.000 MHz PowerPC G3 CPU, 4GB Memory
Screen - 786K pixels Screen – 24.000K pixels
Storage - 30GB Hard Drive Storage – 1TB Hard Drive
Source: Ars Technical Images: Apple

54. The car 20 years after it was invented

55. New gambling options with digital
gaming platforms
Ólafur Andri Ragnarsson
Chief Software Architect
Betware
andri@betware.com
@olandri
http://olafurandri.com
slideshare.net/olandri