This document discusses augmented reality and provides examples of its applications. It begins with definitions and components of augmented reality. Then it describes two use cases at the Open University of Catalonia: one involving landscape tourism and another explaining how to study at UOC. Several potential opportunities for augmented reality applications are outlined across different domains like landscape, traveling, education, arts, and marketing. The document concludes with brainstorming ideas and a practical introduction to different augmented reality platforms.

1. Augmented Reality
Luis Villarejo – Community Initiatives
Office of Learning Technologies
2013
learningtechnologies.uoc.edu
Màster Intervenció i gestió del paisatge
2013 - Barcelona

2. Do you find it useful?
Download Layar from Google Play / Apple Store
Once in Layar:
1. Look for 'paisatge'
2. Load one of the UOC layers
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3. Contents
1. What is Augmented Reality?
2. Use cases at the Open University of Catalonia
3. Augmented Reality, a world of opportunities
4. Brainstorming
5. Practical introduction to Hoppala, Layar and Junaio
Creator
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4. 1. What is Augmented Reality?
A technology that augments, with digital info, our vision on
the real world [Banff mountain guide]
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5. A technology that augments, with digital information, our
vision on the real world.
This can be done using two techniques:
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Geolocalization Image Recognition
1. What is Augmented Reality?

6. Requeriments to develop Augmented Reality (AR):
- Content management system for AR
- Knowledge regarding AR browsers.
Requeriments for the user:
- Having a smartphone with internet connection.
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1. What is Augmented Reality? - requirements

7. 1. What is
Augmented
Reality?
components
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Contents
1. What is Augmented Reality?
2. Use cases at the Open University of Catalonia
3. Augmented Reality, a world of opportunities
4. Brainstorming
5. Practical introduction to Hoppala, Layar and
Junaio Creator

9. 2. Use case at the UOC: Paisatge i patrimoni cultural
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Goal:
“That students give value to a landscape of their choice
as a touristic resource through the use of the augmented
reality technology”
Materialization:
“Creation of a set of points of touristic interest associated
to a landscape. To make available to the tourist these
points of interest by means of an Augmented Reality
platform.”

10. Laboratori del nou
Turisme (LNT)
Community
Tools
Students
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2. Use case at the UOC: Paisatge i patrimoni cultural

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Hoppala

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Hoppala (II)
Image / Video / Audio / Web / Tlf. / email / Twitter
Automatically triggered actions depending on proximity

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Layar

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Results
- Publicly available through:
Android & iPhone
- Look for 'paisatge'
- More than 500 Points of Interest distributed among the
Catalan & Spanish geography.

15. 2. Use case at the UOC: Com s'estudia a la UOC?
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Goal:
“To explain How is it to study at UOC through a physical
exhibition with the aid of Augmented Reality”
Materialization:
“Six information points that provide digital contents when
focused with a smartphone.”
[Video]

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Contents
1. What is Augmented Reality?
2. Use cases at the Open University of Catalonia
3. Augmented Reality, a world of opportunities
4. Brainstorming
5. Practical introduction to Hoppala, Layar and
Junaio Creator

17. 3.1. Landscape
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[Paisatge a la UOC]

18. 3.1. Travelling in time
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[Berlin Wall]

19. 3.1. Travelling in time
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[Cronovizor]

20. 3.1. Travelling in time
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21. 3.2. Flipped classroom
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22. 3.3. Gimcana
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23. 3.3. Music and discovering the city
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Project

24. 3.3. Art exhibitions
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Video

25. 3.3. Education and arts
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Video

26. 3.4. Books
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Video

27. 3.4. Books
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[IKEA Catalog] [Page & Screen] [IKEA APP]

28. 3.5. Marketing
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29. 4. Conclusions (mostly at a technical level)
- Great landscape opportunities
- Multiple product possibilities
- Low entry barriers technology
- Technology at the hands of millions, through smartphones
- As many possibilities as you want:
National Geographic Interactive fitting room
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Contents
1. What is Augmented Reality?
2. Use cases at the Open University of Catalonia
3. Augmented Reality, a world of opportunities
4. Brainstorming
5. Practical introduction to Hoppala, Layar and
Junaio Creator

31. 4. Brainstorming
- Get together in groups of 4
- Write down 3 ideas you find interesting to put in practice
- Sharing and grouping
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Contents
1. What is Augmented Reality?
2. Use cases at the Open University of Catalonia
3. Augmented Reality, a world of opportunities
4. Brainstorming
5. Practical introduction to Hoppala, Layar and
Junaio Creator

33. 5. Practical intro to Hoppala, Layar and Junaio Creator
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Creator – How is it to study at UOC?
Paisatge (ARBrowser) +
Business card (Image
recognition)
Paisatge (ARCMS)

34. learningtechnologies.uoc.edu
Luis Villarejo
lvillarejo@uoc.edu
It will look like this