1. Send us your reckons
http://www.youtube.com/watch?v=OQnd5ilKx2Y
Monday, 7 November 2011
2. 4: Community
JOM800 Online Journalism
Monday, 7 November 2011
3. This week in 3 bullets:
• Why you need your users more than you
think
• Tips on managing communities
• Understanding Creative Commons and
other copyright issues
Monday, 7 November 2011
4. You can’t create a
community
http://www.flickr.com/photos/tobanblack/3762525969/
Monday, 7 November 2011
5. UGC vs
community management
• Uselessly broad term
• UGC useful but limited
• Community management enables and
engages
• Industry moving toward engagement
Monday, 7 November 2011
7. Why?
• Sticky and engaged
• Distributed (distribution)
• Editorially valuable
Monday, 7 November 2011
8. “We have a way to prevent gangs of humans
from acting like savage packs of animals. In
fact, we've developed entire disciplines
based around this goal over thousands of
years. We just ignore most of the lessons that
have been learned when we create our
communities online. But, by simply learning
from disciplines like urban planning, zoning
regulations, crowd control, effective and
humane policing, and the simple practices it
takes to stage an effective public event, we
can come up with a set of principles to
prevent the overwhelming majority of the
worst behaviors on the Internet.” http://bit.ly/cityoj04
Monday, 7 November 2011
18. Modularity.
Different scopes for different folks
Monday, 7 November 2011
19. Diversity and
capacity.
Expertise
Monday, 7 November 2011
20. Visibility.
Communication
Monday, 7 November 2011
21. The POST process
• People
• Objectives
• Strategy
• Technology
See http://onlinejournalismblog.com/2010/01/19/technology-is-not-a-strategy-its-a-tool/
Monday, 7 November 2011
22. E.g. “Get to stories before our
competitors”
• Monitor UGC on other sites
• Monitor mentions of keywords such as
‘earthquake’, etc.
• Become part of and contribute to online
UGC communities
• Provide live feeds pulling content from
UGC sites*
Monday, 7 November 2011
23. E.g. “Users spend longer on
site”
• Give users something to do around
content, e.g. comments, vote, etc.
• Find out what users want to do with
UGC and allow them to do that on-site
• Acknowledge and respond to UGC
• Showcase UGC on other platforms, e.g.
print, broadcast
Monday, 7 November 2011
24. e.g. Improve the editorial quality
of our work
• Provide UGC space for users to
highlight errors, contribute updates
• Ensure that we attract the right
contributors in terms of skills, expertise,
contacts, etc.
• Involve users from the earliest stages of
production
Monday, 7 November 2011
29. Fun?
http://www.youtube.com/watch?v=ujz9bev4j5A
Monday, 7 November 2011
30. A strategy framework
(Jono Bacon)
• Identify the mission
• Opportunities
• Areas of collaboration
• Skills needed
Monday, 7 November 2011
31. e.g. A utility-driven community
• Mission: Self development
• Opportunities: Fulfilment, career
development
• Areas of collaboration: Exchange news
& information, contacts
• Skills needed: research, writing,
networking
Monday, 7 November 2011
32. e.g. A change-driven community
• Mission: Change government policy
• Opportunities: Improve people’s lives
• Areas of collaboration: news,
campaigning, lobbying, events
• Skills needed: PR, networking,
organisation, writing
Monday, 7 November 2011
33. e.g. A socially-driven community
• Mission: create a source of mutual
support and identity
• Opportunities: progress, happiness,
solidarity, pride
• Areas of collaboration: Events, news
• Skills needed: Organisation, PR, design
Monday, 7 November 2011
34. e.g. An emotionally-driven
community
• Mission: have fun
• Opportunities: Meet others, showcase
creativity
• Areas of collaboration: mashups,
sketches, documentary
• Skills needed: writing, filming, editing
Monday, 7 November 2011
41. Giving a community the tools to
defend itself
• Creative Commons
• Attribution and linking
• A pub conversation is not public
• Leading by example
• Seeding the core community
• Transparency
Monday, 7 November 2011
43. And finally:
The second visit problem
Feedback, stories and communication
Respond and recognise
Revisit
Review and relate
Monday, 7 November 2011
44. Back to Help Me Investigate:
4 problems
Editorial
Community
Legal
Technical
Monday, 7 November 2011
45. Back to Help Me Investigate:
4 solutions?
Editorial - focus on resources
Community - focus on network
Legal - decentralise the site
Technical - open source the code
Monday, 7 November 2011
47. Where to go from here:
Draw up a POST strategy: be clear on
your editorial & other objectives
Identify your community’s motivations
Draw up a mission, opportunities, and
skills needed to collaborate
Identify opportunities for feedback
Monday, 7 November 2011
48. Q&A:
The assignment
and other topics
Was where you are a year ago
Monday, 7 November 2011
49. This week's lab.
Drawing up a community strategy
Monday, 7 November 2011
50. Further reading.
Delicious.com/paulb/cityOJ04
Delicious.com/paulb/CM
Delicious.com/paulb/UGC
Lih: The Wikipedia Revolution
Monday, 7 November 2011
