The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

1. Social Integration:Creating Interactive Conversations Across Channels

3. Effective on-boarding or getting to know them

4. Giving them nuggets of information to share

5. Cutting costs to fund your program

7. 803.939.2524

8. Twitter: @emailyogi

9. LinkedIn: Sundeep Kapur

10. Facebook: Email Yogi3

11. The Power of UGC! Use social media to create content and interaction. Interaction will be positive and negative, don’t fear negative reviews. The interaction should be real!

12. 3 Traditional Channels Self-service Paper Person

13. 3 Emerging Channels Mobile Social Media Email

14. Getting Started From simple integration to complex integration, one step at a time…

15. Print and Social Media

16. Email and Social Media

17. Email, Mobile and Social Media

18. Email, Mobile, Self-service and Social Media

19. Email, Social Media and Call Center

20. Email, Social Media, Self-service, Call Center and Print

22. Transactional

23. OfferTake each of your channels, write use-cases to cover the 3 types of messages, and make sure you cross channels.

24. Preferences Are Key

25. Give your channels access to the data and information so they appear intelligent

26. Show a sense of urgency to respond to the consumer

27. Do You Know the 7 Mistakes Guys Make on the First Date?

28. Key Takeaways Intrigue & incentive Remember preferences Be timely & relevant Listen & communicate across channels Create a first responders club

29. Thank You Creating Interactive Conversations Across Channels SundeepKapur VP of Strategic Marketing Sundeep.Kapur@ncr.com @emailyogi Connect with me on LinkedIn Social Integration