Come to SES an hour early and get the inside scoop and supporting Research on how Search and Social Media are shaping the way in US / UK and global consumption of online content. In this information packed hour, you will get: * Research Insights from the UK's leading online marketing destination and Online Marketing Institute on what Marketers are doing in Social and why. * Best Practices of how Facebook, Twitter, Blog and User Generated Content are being applied in both a Business to Consumer and Business to Business marketing Search and Website strategies * How to Integrate Social and Search into the entire marketing mix and case studies on what is actually working in the US and UK and how to apply to all markets including the APAC, Hong Kong and Mainland China. * Understanding of online human behavior and fundamental principles for such drive significant results when applied to any local market. * Best Practices and Strategies on how to leverage Facebook, Twitter, blogs and user generated content for both a BtoC and BtoB environments, including search and website strategies. * How to Integrate Social and Search into your marketing mix. Hear case studies on what works and what doesn't as well as how to utilize both channels to international markets, including the APAC, Hong Kong and Mainland China. * Fundamental Principles of Online Human Behavior and how to drive significant results to any local market.

1. OMS 2010: Search & Social A Global Perspective Aaron Kahlow CEO, Online Marketing Connect #OMConnect Facebook “Aaron Kahlow”

5. RESEARCH

7. It’s Shifting

8. Experiment Stage

9. Get Beyond Experimenting

10. Lack of Understanding

12. Now APAC

13. Apply to APAC..It’s Local

15. It’s BIG Part of Buying Cycle

16. Searching NOT Surfing

17. Aligning Motivations are Key

19. Social Groups Double Everywhere

20. Your Customers: Feedback NOT Friends

21. Useful Content, Apps & Insight

25. Big Part of Life time Value

26. Top Line Trends (proof)

28. Global Trends Only as good as Local Impact

29. Local Needs Local.. Not Alone

30. Local Example

31. Behavior + Money

32. Tips Locally

33. Research Summary

37. Can’t for get Human Behavior

39. Time Spent in Week

42. Breakdown of Social Customers * Source: Forrester Benchmark Survey Monthly Actions Gen Y 18 - 26 Gen X 27 -40 Boomer 41 - 50 Boomer + 51 - 61 Creators Blog Publish Web Page 15% 22% 4% 12% 2% 7% 1% 6% Critics Visit Boards/Chat Visit Rating sites 32% 17% 21% 16% 14% 12% 10% 10% Collectors Use RSS Use Social Sites Use Photo Sharing 4% 37% 29% 3% 12% 22% 2% 6% 13% 1% 4% 12% Coach Potatoes Read Blogs Watch Video Listen to Podcast 27% 32% 9% 14% 25% 6% 9% 18% 5% 7% 12% 4%

44. Changing Your Behavior & Understanding Your Customer

45. How does it apply to my Business?

49. Appendix

65. State of Social & Search: Cheng Po

69. It’s Time to be the Navy not the Pirate