5. Concept Applied:
When the phone ring “DuDung” ,then James knows that his friend ask him to go out.
Neutral
stimulus
produces no
reaction
-James hears his
phone ring ’DuDung”,
didnt know his friend
calling him out.
Unconditioned
stimulus
produces an
unconditioned
response
-by viewing his
message he
know his friend
date him out
Neutral stimulus
and
unconditioned
stimulus are
paired together
many times
-Every time the phone
ring’DuDung’, his
friend ask to go out .
Neutral stimulus
produces a conditioned
response and becomes
a conditioned stimulus.
-James knows his
friend date him
when the phone
ring’DuDUng’
6.
7. 2.THE FALSE CONSENSUS EFFECT
Definition:
The assumption that everyone shares one’s opinion.The
tendency for individual to overestimate the level to which
other people share their beliefs,attitudes,and behaviour.
Concept Applied:
James believes that all of his friends think that driving sports
car is cool just because he believe that it’s cool
8.
9. 3.OPTIMISTIC BIAS
Definition:
Believing that bad things happen to other people and
that you are more likely to experience positive events in
life
Concept Applied:
When James parks at illegal parking, he thinks that he
wont get fined by the police but others will if they park
their car there.
10.
11. Definition:
Use others as the standard by which we compare
ourselves.
Concept Applied:
He felt good about his branded stuff,
knowing that his friends are all wearing
cheap stuff.
4.DOWNWARD SOCIAL COMPARISON
12.
13. Definition:
Physical attractiveness stereotype and “what is beautiful is
good” principle
Concept Applied:
Impression of his friends towards him lead them to feel that
he is smart, kind and hardworking.
5.HALO EFFECT
