Bringing Clarity to the Cloud: Ending the Chase to the Cloud
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“Cloud” is a vague term commonly used by technology providers today to advertise their services. The wide variety of cloud services being offered by different providers and the abundance of media messages touting the benefits of moving to the cloud make it difficult to sift through all of the marketing tactics and distinguish true cloud solutions from rebranded hosting services. In order to help businesses differentiate between the many varieties of cloud, OpenSky Networks is introducing a new monthly web series all about Bringing Clarity to the Cloud. In our first installment, “Ending the Chase to the Cloud,” we’ll uncover the real definition of “cloud,” the differences between true cloud services and rebranded services, and how knowing that difference is making it possible for IT to increase business agility and drive organizational production to new heights.
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Bringing Clarity to the Cloud: Ending the Chase to the Cloud
- 1. BRINGING CLARITY TO THE CLOUD OpenSky Networks discusses the complexities of the cloud market by distinguishing the difference between true cloud solutions and rebranded services; and how knowing that difference can impact your business.
- 2. Bringing Clarity to the Cloud by OpenSky Networks 2Phone: (720) 501-5102 email: sales@openskynetworks.com About Us An IT Consulting Firm with a wide knowledge of cloud based services OpenSky Networks is an IT services consulting firm and brokerage focused on delivering cloud solutions to mid-market business. With a 5 year background in cloud research and delivery, OpenSky brings a new approach to cloud delivery by assessing our clients’ current IT environment and designing custom solutions to alleviate pain points and improve performance. A trusted technology partner with real cloud experience.
- 3. Bringing Clarity to the Cloud by OpenSky Networks 3Phone: (720) 501-5102 email: sales@openskynetworks.com 01 Objectives Your key webinar takeaways DEFINE Give cloud a real definition and differentiate it from common misconceptions. 02 03 04 EXPLAIN Why is knowing the difference between a cloud solution and a hosted solution important? DEEP DIVE Real world examples of successful/unsuccessful deployments and their business impact. CONCLUDE Where would cloud services best serve you?
- 4. Birth – Evolution - Revolution (A Brief History Lesson) Mainframe Computing Massive computing engines accessed by simple end user terminals. Age of the Internet Networking capabilities bringing the possibility of location agnostic communications. Cloud Connected Devices End user capability to access data from any device. Personal Computing Small end user terminals with computing capabilities connected to servers. Cloud Computing Birth of multi-tenancy offers the possibility of increasing agility while reducing server hardware necessity.
- 5. MYTHS AND THE MARKETING AGENDA Cloud computing is uniquely susceptible to the perils of myths due to the nature, confusion and hype surrounding it. These myths slow things down, impeded innovation and induce fear, thus distracting from real progress, innovation and outcomes. Multiple perspectives and agendas still conspire to mystify the subject ever more. Add the incessant hype and there can be a resultant confusion that permeates IT today. Cloud is always about money Although there is a downward trend in IaaS pricing, other cloud services are seeing a rise. It has to be cloud to be good One of the top culprits of cloud skepticism and confusion due to IT companies rebranding legacy services as cloud. “The CEO said so” as a strategy Cloud should be thought of as a means to an end. The end must be specified first. We only need one cloud strategy or vendor A cloud strategy should be based on aligning business goals with benefits. The benefits should be the driving force for business. 01 02 03 04
- 6. MYTHS AND THE MARKETING AGENDA Cloud computing is uniquely susceptible to the perils of myths due to the nature, confusion and hype surrounding it. These myths slow things down, impeded innovation and induce fear, thus distracting from real progress, innovation and outcomes. Multiple perspectives and agendas still conspire to mystify the subject ever more. Add the incessant hype and there can be a resultant confusion that permeates IT today. Cloud is less secure than on-premise To date, there have been very few security breaches in the public cloud – most continue to involve on- premise environments. Cloud is not for mission-critical use Many organizations have progressed beyond early use cases and experimentation and are using cloud for mission-critical workloads. Cloud should be used for everything There are some use cases where there the cloud is a great fit, but not all applications and workloads benefit from the cloud. Cloud = Data Center In general, data center outsourcing, data center modernization and data center strategies are not synonymous with the cloud. 05 06 07 08
- 7. Bringing Clarity to the Cloud by OpenSky Networks 7Phone: (720) 501-5102 email: sales@openskynetworks.com Essential Characteristics of Cloud Computing On-Demand Self Service Provision resources as needed without provider interaction. Broad Network Access Capabilities available over the network and accessible by most devices. Resource Pooling Provider resources are pooled to serve using a multi-tenant model. Rapid Elasticity Capabilities can be elastically provisioned and released, in some cases automatically. Measured Service Resource usage can be monitored, controlled and reported, providing transparency for provider and consumer.
- 8. Bringing Clarity to the Cloud by OpenSky Networks 8Phone: (720) 501-5102 email: sales@openskynetworks.com Spotting the fake cloud A few red flags Too Much Downtime/ Not Enough Support A hosted solution provider likely cannot achieve the same levels of security, privacy, and uptime as a true cloud provider can. Overbuy/ Overprovision Requirement If uncertain about how much capacity the business requires, they often end up with too much capacity, or not enough capacity which can compromise the SLA. Concerns About Provider Financial Viability If a hosting provider goes out of business, clients may have to scramble to find another provider and move their data safely, the risk of losing data increases in these cases. Delayed/Painful Upgrades Hosted solutions require the same upgrade processes each time the software vendor releases a new version of its product. This can be a lengthy process for end users. Costly/Unstable Integrations Integrating a hosted solution with other applications causes considerable hassle, expense, and raises questions about stability.
- 9. Bringing Clarity to the Cloud by OpenSky Networks 9Phone: (720) 501-5102 email: sales@openskynetworks.com Cloud Deployment Models Cloud Service Providers Enterprises Bridging • Private cloud: operated solely for an organization, typically within the firewall. • Public cloud: accessible over the internet, available to the general public or a large industry group and is owned by a cloud service provider. • Hybrid cloud: composition of two or more interoperable clouds (e.g. private + public), enabling data and application portability Private Cloud Hybrid Cloud Public Cloud
- 10. Bringing Clarity to the Cloud by OpenSky Networks 10Phone: (720) 501-5102 email: sales@openskynetworks.com Cloud use cases Which workload belongs in which configuration? Private Cloud Hybrid Cloud Public Cloud Specialty Hardware Dev/Test Legacy Systems Packaged Applications Network Latency High Availability/ Disaster Recovery Data Storage/Archive Sales Force Mgmt Project Mgmt/Collaboration
- 11. Bringing Clarity to the Cloud by OpenSky Networks 11Phone: (720) 501-5102 email: sales@openskynetworks.com Type of service • Do I want a raw VM or managed service? Portability • Can I bring my existing VMs into the service? • Is it compatible with my VMware infrastructure? Ability to scale up & down • What if I need to increase and/or decrease my capacity? Performance requirements • What level of guaranteed uptime (SLA) do I need for my applications? Support policy • What is response time for issues and escalation path? • Do I have a dedicated support contact? Data security and compliance • Where is my data actually stored? Is it encrypted? Who has access? Type of payment model • “Pay per use” or subscription? • Instance based or resource pool ? Choosing A cloud service
- 12. CLOUD IN THE REAL WORLD
- 13. Bringing Clarity to the Cloud by OpenSky Networks 13Phone: (720) 501-5102 email: sales@openskynetworks.com Using Hybrid architecture to enhance ux and increase revenue Winning network Strong network strategies reduce latency and therefore keep users on the site. Fulfillment synergies Hybrid architecture to ensure security and guarantee performance. Consistent growth Big data analytics and monitoring give the capability to drive revenues by offering user appropriate product suggestions. User opportunity Well designed strategies keep Etsy profitable and keep sellers secure. Global reach Content delivery networks and hybrid strategies make it possible to reach all areas of the globe. Financial strength Network performance in ecommerce is key to keeping profits high and moving business forward.
- 14. Bringing Clarity to the Cloud by OpenSky Networks 14Phone: (720) 501-5102 email: sales@openskynetworks.com “Big believers in the cloud – all versions of it” Hybrid Architecture Environment consists of public cloud workloads and cloud-based applications including Salesforce.com. Camelot Private cloud in their own data center used by their in house team for new innovations in reservation booking. Test/Development Proprietary booking software rewritten for the cloud. New testing and development environments use a pay-as-you-go provider. Management of 460,000 hotel rooms and 7 brands
- 15. Bringing Clarity to the Cloud by OpenSky Networks 15Phone: (720) 501-5102 email: sales@openskynetworks.com Improved Information Access for 911 dispatchers And extended mobility capabilities “The Halton Regional Police 911 dispatchers are very happy with the new hybrid system. The stability and reliability of the environment now allows 911 dispatchers to confidently access supporting information without the fear of risky system freezes, logouts, or lockouts.” The Challenge: - System required use of computer-aided systems and ancillary systems. - Ancillary systems were accessed through legacy remote access system The Solution - Hybrid network with desktop-as-a-service and enhanced mobility solutions.
- 16. WHAT DOES IT ALL MEAN?
- 17. Bringing Clarity to the Cloud by OpenSky Networks 17Phone: (720) 501-5102 email: sales@openskynetworks.com Cloud computing drives businesses forward By linking directly to business agility • 63% of business leaders agree cloud can significantly impact agility and responsiveness. • 3x more likely to achieve better agility than competitors. Cloud • Infrastructure / technology is the primary driver for companies with agile IT. • 65% believe cloud plays a key role in increasing IT agility. IT Agility • Companies that are already extremely agile report a more agile IT function. • Companies that are not agile report a weak IT function in terms of agility. Business Agility • 80%+ associate business agility with revenue growth, cost reduction, and risk management. • 75% state business agility is a priority today. Corporate Performance
- 18. Bringing Clarity to the Cloud by OpenSky Networks 18Phone: (720) 501-5102 email: sales@openskynetworks.com Cloud adoption Cloud Adoption is maturing to drive Which of the following are top drivers of cloud computing initiatives? We know cloud computing adoption is maturing. Often, cost reduction is talked about as the benefit for cloud computing but to put that in context, according to this IDG survey… the benefits of business agility are far greater 75%Business Agility 56%Reducing IT infrastructure investment 53%Reducing management resources 50%Increasing capacity 46%Increasing productivity 40%BC/DR Source: CIO Global Cloud Computing Adoption Survey
- 19. Questions For more information regarding cloud services, contact OpenSky Networks at: (720) 501-5102 sales@openskynetworks.com www.openskynetworks.com
Notes de l'éditeur
- Hello everyone and welcome to our first installment of “Bringing Clarity to the Cloud.” My name is Angela Chavez and I am the President of OpenSky Networks. 2) OpenSky Networks is an IT services consulting firm and brokerage focused on delivering cloud solutions to mid-market businesses. Our company acts as an unbiased extension of the IT teams we work with and our approach involves assessing our clients’ current environment, system designing custom solutions, and then matching those requirements with the most fitting providers. We have a 5 year background in cloud research and solution delivery along with many successful deployments and I’m here today to share some valuable information with you so that you can be better armed with accurate information in your own pursuit of cloud services.
- We have 4 key objectives today. First, because it has become such a mainstream term, and because a number of businesses have rebranded legacy hosting services as “cloud”, we need to give “Cloud” a real definition so that it’s easier to differentiate it. I’m going to explain why knowing that difference is important and give you some real-world examples of successful and unsuccessful deployments that were the result of using a real cloud service versus a hosting service. And then we will conclude with some information on where cloud services may fit best for your business. We will have time at the end for Q&A so please use the chat feature as we go to submit your questions.
- Genuine cloud solutions can be easily integrated with both cloud and on-premise solutions, saving time and eliminating unnecessary costs and man hours. They can seamlessly integrate with web services or other third-party integrators. With such solutions, businesses can manage, configure, customise and maintain cloud applications immediately without needing to hire expensive consultants to help support the true cloud apps. Real cloud solutions provide customers with the means to tailor the solution to their own specific business needs. They can also achieve substantially better economies of scale and pass the savings onto the customer so that investments can be made elsewhere in the business. And the agility to expand into multiple new countries with multiple new currencies and a simple and swift in-house deployment enables endless growth with no extra hassle. In comparison, many fake cloud solutions were designed to run on-premise. In fact, many of these vendors typically don’t host, manage or maintain these solutions themselves. By subscribing to an on-premise application that is simply hosted by another company, businesses experience many of the same problems and costs as if they were hosting it themselves, with the potential for further drawbacks. App access is typically slower than if they had the software installed on their own servers, and they need to worry about depending on a third party to address any issues. Here are five tell-tale signs to look out for. 1. Delayed and painful product upgrades When an on-premise solution is hosted by others, businesses still have to suffer through the same potentially arduous (and expensive) upgrades every time the software vendor releases a new version of its product, which can take years to get all customers upgraded and up to date. 2. Costly, unstable integrations and customisation Integrating a hosted solution with other applications – either on-premise or cloud – causes considerable hassle, expense and questions over stability. 3. Too much downtime and inadequate security and support Given their limited headcount and resources, most VARs and service providers simply cannot achieve the same levels of security, privacy and uptime as true cloud providers can. 4. Need to overbuy/overprovision capacity If a business is uncertain of how much capacity it will need, it will probably have to over-buy the number of software licenses to ensure it’s not caught short. Or, worse yet, it under-provisions and then can't live up to service-level agreements (SLAs) with customers because it ‘failed’ to plan ahead. 5. Concern about financial viability of hosting firm Businesses also have to worry about whether the VAR or service provider will stay in business as long as they need them. That leaves businesses scrambling to find another hosting vendor to move their solution safely, at the risk of losing access to data, or having to build the in-house IT infrastructure required from scratch. There are clearly key differences to spotting a fake cloud vendor from a true cloud solution. These providers will continue to conceal the limitations of what fake cloud can help businesses achieve. Meanwhile, true cloud providers continue to develop genuine and applicable solutions to enable businesses to prime themselves for growth.
- There are many criteria you can use when selecting an Infrastructure as a Service cloud provider. This process can be daunting as you must consider and weigh the importance of these criteria and evaluate how each service provider meets them. At PARTNERNAME we look forward to helping you understand better how we can meet your specific needs.
- It’s easier to quantify the benefits of cloud through real case studies from companies that we as business owners and consumers can relate to. For example Here is a business that shows us how the cloud plays a role in disruptive innovation. Through cloud cost flexibility, this online marketplace gains access to more powerful analytics online. This is the most obvious and first reason companies are attracted to cloud, and in an Economist-IBM survey, 31% of respondants said they like the cloud’s “pay-as-you-go” cost structure. Cloud takes away the need to fund the building of hardware, installing software, or paying dedicated software license fees. This was the appeal for Etsy, an online marketplace for handmade goods that brings buyers and sellers together and provides recommendations for buyers. “Using cloud-based capabilities, the company is able to cost-effectively analyze data from almost a billion monthly views of its Web site and use the information to create product recommendations,” the report notes. “The cost flexibility afforded through cloud provides Etsy access to tools and computing power that might typically only be affordable for larger retailers.” With the cost savings provided by the cloud, Etsy now has the capability to drive business to its online sellers by monitoring usage activity and big data analytics.
- InterContinental Hotels Group, with more than 400,000 hotel rooms under seven brands, really laid the foundation for greater use of software as a service, infrastructure as a service, and, ultimately, hybrid cloud computing that blends an in-house cloud data center with public cloud services from providers IHG uses Salesforce.com CRM. It conducts much of its software development and testing on AWS EC2, letting developers access pay-as-you-go servers in minutes. It then moved its core room reservation system off a mainframe by rewriting it and giving it the option of running the system on third-party cloud infrastructure that's physically closer to travelers around the world, making the Web sites more responsive. While IHG conducts much of its software testing and development in the Amazon cloud, they would not yet be comfortable moving something like the reservation system, which generates 50 million to 60 million transactions a month, into EC2. Their response to these concerns has been to build a private cloud powered by Vmware. So this is an example of a company deploying all 3 cloud models and distributing the workloads based on their education of the shortcomings of each model.
- Police departments rely on a high level of system availability and performance in their 911 dispatch operations, which include both computer-aided dispatch systems and ancillary systems that enhance 911 operator efficiency. The Halton Regional Police IT department originally provided remote access to its 911 ancillary system through a legacy remote access solution. This legacy system caused high anxiety for dispatchers due to its unreliability. It often froze or kicked them off the system and made it difficult for them to log in and out when they moved to new desks. The computer-aided dispatch system is a proprietary application and is isolated and locked down to ensure performance and reliability. So when a dispatcher needed vital supporting information for officers on a service call, such as GPS coordinates or cell-phone data, the dispatcher was forced to log off the dispatch system to access the supporting information system. As the old legacy system was unreliable, dispatchers struggled with gaining access in a timely manner. So the department turned their focus to enhancing its legacy environment, but determined that option was too expensive. The team also debated adding extra computers at every desk so dispatchers could access other resources without logging off the 911 system, but again, that option was costly and inefficient. They had some prior conversations with a Vmware partner and decided to deploy a hybrid network with desktop as a service. Dispatchers now have the ability to access the necessary systems without having to log off of one to reach another, resulting in more efficient dispatch services and easier access to necessary information.