The document discusses strategies for marketing a business using social media. It provides tips for using Facebook offers, boosting Facebook posts, using cover photos as advertising on Facebook, participating on Yelp and Foursquare, being human in social media posts, creating a sense of urgency, giving insider perks, showcasing the business, hosting contests, using Facebook advertising, thinking outside the box, piggybacking on events, starting a blog, using Pinterest to make sales, and integrating social media marketing with other marketing. The presentation encourages businesses to engage with customers on social media and call the consultant for help with their social media strategy.