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www.sarahtpage.com
For Marketing
Your Business
with Social Media
2September 18, 2013
www.sarahtpage.comSeptember 18, 2013 3
Sarah T. Page Consulting, LLC
www.sarahtpage.com
GET THESE SLIDES HERE:
http://sarahtpage.com/LakeTravis
Sarah T. Page Consulting, LLC
September 18, 2013 4
www.sarahtpage.com
Use Facebook
Offers
September 18, 2013 5
www.sarahtpage.com
Facebook Offers
Everyday Hero
September 18, 2013 6
 Affordable and great for brand
awareness
 Spent $3.70 and drove over $200
in business
 102 offers claimed/5 redeemed
 Redemption rate on this offer was
low
 Ask your community to share!
www.sarahtpage.com
Facebook Offers
Sarah T. Page Consulting, LLC
September 18, 2013 7
www.sarahtpage.com
Boost Your Posts
September 18, 2013 8
www.sarahtpage.com
Facebook Boosted Posts
Sarah T. Page Consulting, LLC
September 18, 2013 9
www.sarahtpage.com
Facebook Boosted Posts
Sarah T. Page Consulting, LLC
September 18, 2013 10
www.sarahtpage.com
Facebook Boosted Posts
Sarah T. Page Consulting, LLC
September 18, 2013 11
www.sarahtpage.com
Use Cover
Photos as
Advertising
September 18, 2013 12
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 13
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 14
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 15
www.sarahtpage.com
Participate on
Yelp
September 18, 2013 16
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 17
www.sarahtpage.com
Claim Your Yelp Space
 Step 1: Search for your business
 If your business is not listed, click Add a Business
 Step 2: Click “Work here? Unlock this business page”
 Step 3: Create a business account using a neutral email address
 Step 4: Phone authentication process
 Step 5: Fill out profile information
 Great video tutorial in Yelp Support for Business Owners
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 19
Respond to Reviews
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 20
Add or Correct Information
www.sarahtpage.com
Participate on
Foursquare
September 18, 2013 21
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 22
See What Customers Are Saying
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 23
Reward Loyal Customers
www.sarahtpage.com
Be Human
September 18, 2013 24
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 25
The most
awesome example
EVAH!
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 26
www.sarahtpage.com
Create a Sense of
Urgency
September 18, 2013 27
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 28
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 29
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 30
www.sarahtpage.com
Give Insider
Perks
September 18, 2013 31
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 32
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 33
www.sarahtpage.com
Showcase Your
Business
September 18, 2013 34
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 35
Show Your Products or Services
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 36
Introduce Your Employees
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 37
Show How Products Are Made
www.sarahtpage.com
Integrate Your
Marketing
September 18, 2013 38
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 39
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 40
www.sarahtpage.com
Ask Your
Customers
Questions
September 18, 2013 41
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 42
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 43
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 44
www.sarahtpage.com
Like/Comment
as Your Page
September 18, 2013 45
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 46
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 47
www.sarahtpage.com
Host a Contest
September 18, 2013 48
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 49
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 50
www.sarahtpage.com
Use Facebook
Advertising
September 18, 2013 51
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 52
Why advertise on Facebook?
 Huge audience
 Highly targeted
 Social recommendations
 Cost effective
 EASY!
www.sarahtpage.com
Use Twitter for
Market Research
September 18, 2013 53
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 54
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 55
www.sarahtpage.com
Think Outside
the Box
September 18, 2013 56
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 57
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 58
www.sarahtpage.com
Use QR Codes …
Wisely
September 18, 2013 59
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 60
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 61
www.sarahtpage.com
Piggyback on
Events
September 18, 2013 62
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 63
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 64
www.sarahtpage.com
Start a Blog /
Become a
Subject Matter
Expert
September 18, 2013 65
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 66
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 67
www.sarahtpage.com
Use Pinterest to
Make Sales
September 18, 2013 68
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 69
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 70
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 71
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 72
Can I Help?
Call
Me!
www.sarahtpage.com
Sarah T. Page Consulting, LLC
September 18, 2013 73
Linkedin.com/in/sarahpage
@pagetx
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873
Follow Me
www.sarahtpage.com
QUESTIONS?
September 18, 2013 74

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20 Ideas for Marketing Your Business with Social Media

Notes de l'éditeur

  1. The restaurant doesn't typically do a brisk lunch business.Note that the paid reach was only 526.  The majority of the views came from viral views - aka shares.  Over 7k total views.  Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer.  I attribute this to the offer and shares.