The document discusses strategies for marketing a business using social media. It provides tips for using Facebook offers, boosting Facebook posts, using cover photos as advertising on Facebook, participating on Yelp and Foursquare, being human in social media posts, creating a sense of urgency, giving insider perks, showcasing the business, hosting contests, using Facebook advertising, thinking outside the box, piggybacking on events, starting a blog, using Pinterest to make sales, and integrating social media marketing with other marketing. The presentation encourages businesses to engage with customers on social media and call the consultant for help with their social media strategy.

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For Marketing
Your Business
with Social Media
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Sarah T. Page Consulting, LLC

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GET THESE SLIDES HERE:
http://sarahtpage.com/LakeTravis
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Use Facebook
Offers
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Facebook Offers
Everyday Hero
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 Affordable and great for brand
awareness
 Spent $3.70 and drove over $200
in business
 102 offers claimed/5 redeemed
 Redemption rate on this offer was
low
 Ask your community to share!

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Facebook Offers
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Boost Your Posts
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Facebook Boosted Posts
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Facebook Boosted Posts
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Facebook Boosted Posts
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Use Cover
Photos as
Advertising
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Participate on
Yelp
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Claim Your Yelp Space
 Step 1: Search for your business
 If your business is not listed, click Add a Business
 Step 2: Click “Work here? Unlock this business page”
 Step 3: Create a business account using a neutral email address
 Step 4: Phone authentication process
 Step 5: Fill out profile information
 Great video tutorial in Yelp Support for Business Owners

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Respond to Reviews

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Add or Correct Information

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Participate on
Foursquare
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See What Customers Are Saying

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Reward Loyal Customers

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Be Human
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The most
awesome example
EVAH!

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Create a Sense of
Urgency
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Give Insider
Perks
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Showcase Your
Business
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Show Your Products or Services

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Introduce Your Employees

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Show How Products Are Made

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Integrate Your
Marketing
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Ask Your
Customers
Questions
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Like/Comment
as Your Page
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Host a Contest
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Use Facebook
Advertising
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Why advertise on Facebook?
 Huge audience
 Highly targeted
 Social recommendations
 Cost effective
 EASY!

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Use Twitter for
Market Research
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Think Outside
the Box
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Use QR Codes …
Wisely
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Piggyback on
Events
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Start a Blog /
Become a
Subject Matter
Expert
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Use Pinterest to
Make Sales
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Can I Help?
Call
Me!

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Linkedin.com/in/sarahpage
@pagetx
Instagram.com/stpconsulting
Pinterest.com/sarahtpage
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873
Follow Me

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QUESTIONS?
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