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Tourism Destination
Tips for Creating a
Get these slides here::
http://sarahtpage.com/Retirement/
Why Tourism?
• Economic benefits
Diversifies and stabilizes the economy
Contributes to the local tax base
Creates jobs
Injects new money into the local
economy
Photo: 401(k) 2013 on Flickr
Tourism Success
Depends on 3 Things
Photo: Carbon Arc on Flickr
1. Attracting Visitors
To Your Town
Photo: gavdana on Flickr
2. Keeping Them There
as Long as Possible
Photo: D.B. Blas on Flickr
3. Providing Them a
Satisfying Experience
Photo: D.B. Blas on Flickr
What Do Visitors Want?
• Attractions
• Services
• Atmosphere
Photo: Calico_13 on Flickr
Quiz Time!
Photo: foshydog on Flickr
What are some types
of attractions?
Photo: tony newellon Flickr
What are some
tourism services?
Photo: marsmet501 on Flickr
What is your community’s
atmosphere like?
Photo: haccamopooly on Flickr
Conditions for Community
Tourism Development
• Community support
• Leadership and organization
• Financial support
• Regional cooperation
• Market niche
Photo: potatono on Flickr
Planning for Tourism
• Where are we now with tourism?
• Where do we want it to be?
• How will we get there?
• How will we know we’ve done it?
Photo: quotlumen on Flickr
Where Are We Now?
• Conduct a situation analysis
Products
Market
Opportunities and Threats
Photo: Frank Kehren on Flickr
Where Do We Want To Be?
• Conduct a product analysis
Attractions
Services
Infrastructure
Hospitality
Transportation
Photo: rr807 on Flickr
Where Do We Want To Be?
• Conduct a market analysis
Existing visitor markets
Potential visitor markets
Competition
Photo: armyallamericanbowl on Flickr
Where Do We Want To Be?
• Conduct an opportunity/threat
analysis
What possibilities and challenges
could impact local tourism efforts?
Photo: Oneway Stock on Flickr
Plan for Your Success!
• Develop a tourism plan to help you
get where you want to be.
Goals
Objectives
Action steps
Responsibility and accountability
Deadlines
Photo: johhny goldstein on Flickr
Measure!
Photo: Ben (Falcifier) on Flickr
Can I Help?
Call Me!
Photo: .Spartography on Flickr
Follow Me
Linkedin.com/in/sarahpage
Facebook.com/SarahTPageConsulting
@pagetx
Sarah Page, Principal
Sarah T. Page Consulting, LLC
http://sarahtpage.com
sarah@sarahtpage.com
512-914-8873
Instagram.com/stpconsulting
Thank You!
Questions?

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Tips for Creating a Tourism Destination

Notes de l'éditeur

  1. Attractions are what “pull” visitors to one place instead of another.Events, natural, cultural, arts, built, recreational, historic, family/friends, business
  2. Gas stations, lodging, restaurants, banks, medical facilities, retail, grocery stores, transportation, tours, visitor services, police, fireSometimes services ARE the attraction! Some towns are destinations in and of themselves. Others are places that visitors drive through on their way somewhere else. Have you ever been to a Bucc-ees?
  3. Physical – entrances, signage, infrastructure, parkingHuman – hospitality, community support, civic pride
  4. Competition – can be other communities competing for the same visitors, or activities, events and trends that compete with your target market’s need or desire to travel.Look for your unique selling pointsThis will also help you determine how you can form better partnerships that benefits both the partnering communities and the visitors.