5. Why Tourism?
• Economic benefits
Diversifies and stabilizes the economy
Contributes to the local tax base
Creates jobs
Injects new money into the local
economy
Photo: 401(k) 2013 on Flickr
14. What is your community’s
atmosphere like?
Photo: haccamopooly on Flickr
15. Conditions for Community
Tourism Development
• Community support
• Leadership and organization
• Financial support
• Regional cooperation
• Market niche
Photo: potatono on Flickr
16. Planning for Tourism
• Where are we now with tourism?
• Where do we want it to be?
• How will we get there?
• How will we know we’ve done it?
Photo: quotlumen on Flickr
17. Where Are We Now?
• Conduct a situation analysis
Products
Market
Opportunities and Threats
Photo: Frank Kehren on Flickr
18. Where Do We Want To Be?
• Conduct a product analysis
Attractions
Services
Infrastructure
Hospitality
Transportation
Photo: rr807 on Flickr
19. Where Do We Want To Be?
• Conduct a market analysis
Existing visitor markets
Potential visitor markets
Competition
Photo: armyallamericanbowl on Flickr
20. Where Do We Want To Be?
• Conduct an opportunity/threat
analysis
What possibilities and challenges
could impact local tourism efforts?
Photo: Oneway Stock on Flickr
21. Plan for Your Success!
• Develop a tourism plan to help you
get where you want to be.
Goals
Objectives
Action steps
Responsibility and accountability
Deadlines
Photo: johhny goldstein on Flickr
Attractions are what “pull” visitors to one place instead of another.Events, natural, cultural, arts, built, recreational, historic, family/friends, business
Gas stations, lodging, restaurants, banks, medical facilities, retail, grocery stores, transportation, tours, visitor services, police, fireSometimes services ARE the attraction! Some towns are destinations in and of themselves. Others are places that visitors drive through on their way somewhere else. Have you ever been to a Bucc-ees?
Physical – entrances, signage, infrastructure, parkingHuman – hospitality, community support, civic pride
Competition – can be other communities competing for the same visitors, or activities, events and trends that compete with your target market’s need or desire to travel.Look for your unique selling pointsThis will also help you determine how you can form better partnerships that benefits both the partnering communities and the visitors.