Social Media Marketing EDN 54-2 - Parte 1

•

0 j'aime•390 vues

Matias Paterlini

Marketing is all around,

Technologie Business

Módulo: SOCIAL MEDIA MARKETING
Profesor: MATIAS PATERLINI
Programa en Negocios 2013
www.tienda54dos.com
Tuesday, August 27, 13

SOBRE ESTA PRESENTACIÓN
• Contarles quién soy y qué hago
• Marketing, Publicidad, Comunicación, E-commerce 101
• Ejemplos y casos de estudio
• Herramientas en la web
• Preguntas
Tuesday, August 27, 13

TRAYECTORIA
• Facebook PMD (solo 90 en el mundo y el único de Latam)
• 5 años desarrollando aplicaciones sobre Redes Sociales
• 25 empleados, + de 300 aplicaciones lanzadas
• + 10K clientes, + 10M Usuarios
• 2 compañías construidas sobre redes sociales
• Escritor del libroVidas Conectadas (EditorialVida). Speaker
Tuesday, August 27, 13

SOCIAL MEDIA
MARKETING
Tuesday, August 27, 13

¿PARA QUÉ HACEMOS
MARKETING?
Tuesday, August 27, 13

PARA OBTENER UN
RESULTADO
Tuesday, August 27, 13

EL QUE NO SABE A DONDE
VA, NO LLEGA A NINGÚN
LADO
Tuesday, August 27, 13

¿QUÉTIPO DE RESULTADOS
BUSCAMOS?
Tuesday, August 27, 13

CONSEGUIR NUEVOS
CLIENTES
Tuesday, August 27, 13

MANTENER NUESTROS
CLIENTES
Tuesday, August 27, 13

¿Y LA PUBLICIDAD QUÉ ES?
Tuesday, August 27, 13

OTRAS HERRAMIENTAS
Tuesday, August 27, 13

COMMUNITY MANAGEMENT
Tuesday, August 27, 13

¿SIRVE INVERTIR EN
SOCIAL MEDIA?
Tuesday, August 27, 13

SI NO SIMPLIFICÁS, NO
Tuesday, August 27, 13

SI NOTARGETEAS, NO
Tuesday, August 27, 13

¿DESARROLLO
VS.
PUBLICIDAD?
Tuesday, August 27, 13

DESARROLLO
+
PUBLICIDAD
Tuesday, August 27, 13

ALCANZANDOTU
PÚBLICO OBJETIVO
Tuesday, August 27, 13

QUIERO MÁS LIKES!!!
QUIERO MÁS ME GUSTA!!!
Tuesday, August 27, 13

TENER MÁS LIKES DE LOS
QUE NECESITÁS PUEDE
SER PELIGROSO!
Tuesday, August 27, 13

LA REGLA DEL 1 AL 15%
DE REACH PROMEDIO
Tuesday, August 27, 13

CUAL ES EL BENEFICIO DE LAS
REDES SOCIALES CON
RESPECTO A LA PUBLICIDAD
TRADICIONAL?
Tuesday, August 27, 13

DIFERENCIA CON GOOGLE
ADWORDS
Tuesday, August 27, 13

MODELOTRADICIONAL
Tuesday, August 27, 13

RADIO,TV, GRAFICA
Tuesday, August 27, 13

PÁGINAS WEB, FOROS,
BLOGS, SEGMENTACIÓN
GEOLOCALIZADA
Tuesday, August 27, 13

FACEBOOK, MOBILE ADS,
COMUNIDAD
Tuesday, August 27, 13

Contenu connexe

En vedette

Coaching de negocios para emprendedores

Lidda Campos

Grandes emprendedores en la palabra de Dios

Julián Humberto Ramírez Urrea

Charla Red De Emprendedores Cristianos

Alberto Conti

Un Líder Como Jesús

Juan Carlos García

How can we make a bigger impact with customer success? We open it up for everyone. When everybody within the company in participating in the customer success mission a bigger impact to the business is created. From higher adoption, higher retention and lower churn, revenue expansion, customer advocacy and overall higher growth. Zoe, customer success technology by Totango is enabling for companies to open up customer success and include the entire company in that mission. Totango provides customer success solutions for growing businesses thru data-driven, customer centric approach.

Open Approach to Customer Success

Guy Nirpaz

10 lecciones para líderes cristianos

Walter Moreno

En vedette (6)

Coaching de negocios para emprendedores

Grandes emprendedores en la palabra de Dios

Charla Red De Emprendedores Cristianos

Un Líder Como Jesús

Open Approach to Customer Success

10 lecciones para líderes cristianos

Similaire à Social Media Marketing EDN 54-2 - Parte 1

PR & Marketing for Startups 26/7/2013

Courtney Myers

This presentation will give tools and tips of how to make lean customer development. Hope to innovate with saving time and money? Next step is to take part of any Lean Startup Machine workshop to get hands on the experiment to start building what customers really want. Speaker Taavi Lindmaa is an User Experience designer and product lead. He has worked in New York @Dopamine creative agency and resides right now in Europe tech Hub in Estonia. He is also founding organizer of Lean Startup Machine Helsinki

Lean Startup - Customer Development Bootcamp

Taavi Lindmaa

Social Media has been around for a couple years now, but the tried and true strategies for entrepreneurs and intrapreneurs working in the lean-startup model aren't well known. In this Social Media for Startups class Paul will overview brief strategies for the major social platforms helping you achieve success in whatever phase of the startup you are in, from problem discovery, to problem validation, from problem/solution fit, to product/market fit. Learn how to leverage social media to acquire real customers!

Social Media for Startups: StartGarden with notes

Paul Kortman

A Startup's Guide to PR

Gretchen Fitzgibbons

Growthandculture

Veena Basavaraj

Sustainability Studio Deck : Biophilia

nslaw784

Social Media for Business

Cristin Grogan

What To Ask A Startup

e27

Digital 2013 - Matt McAlister, The Guardian Media Group

Interactive Scotland

Lessons along the open road - the story of n0tice

Matt McAlister

Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Mee...

Vorkspace

BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising

VCU Brandcenter

SIXSeoul13 Day 1: Co-designing SIX Australia - Carolyn Curtis

Social Innovation Exchange

"Awesome Content"

Eduardo Mapa Jr.

Social media campaigns are table stakes for brands, but as the digital ecosystem evolves, social campaigns can no longer effectively run on their own. To reach customers brands need to integrate campaigns across platforms creating long-term experiences that reach consumers in a sustained fashion. Critical Mass has a long history of creating these sustained multi-channel experiences, using social as a lynchpin. In this session we’ll show you our philosophy and how it has manifested itself across our clients’ digital and social ecosystems.

Campaigns to Commitment: Social Media, Brands & Long Ideas

Critical Mass

Design with IDEO: Designing Sustainable Human Centered Business Models

Pemo Theodore

With dozens of requisitions open, you need one thing more than anything else: more time. The right social recruiting strategy can give it to you—and reduce your company’s average time-to-hire. Watch this on-demand webinar, featuring Lars Schmidt, Founder of Amplify Talent, to learn how to more efficiently source and engage tech talent. You'll learn: • How to reduce recruitment cycles with a strategy that combines branding efforts and social recruiting • How to utilize social recruiting techniques without adding bandwidth to your efforts • How to expedite the entire tech recruiting process by leveraging time-saving productivity apps To request a free demo of Open Web, go to http://www.dice.com/openweb

How to Increase Hiring Efficiency with Social Recruiting

Dice

Presented by Monique Lemus: June 24, 2015 This presentation covers how communications planning is the basis for how we approach media campaigns for our clients, why communications strategy is important from the onset and what factors should be considered when building our communications plan. We will also cover the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.

TMK.edu Communications Planning: June 2015

The Media Kitchen

Ul payment conference

Vincent Everts

Social media strategy

Stellar Media Marketing

Similaire à Social Media Marketing EDN 54-2 - Parte 1 (20)

PR & Marketing for Startups 26/7/2013

Lean Startup - Customer Development Bootcamp

Social Media for Startups: StartGarden with notes

A Startup's Guide to PR

Growthandculture

Sustainability Studio Deck : Biophilia

Social Media for Business

What To Ask A Startup

Digital 2013 - Matt McAlister, The Guardian Media Group

Lessons along the open road - the story of n0tice

Content Hacking: How to Get 400,000 visitors/month - Neil Patel (Igniters Mee...

BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising

SIXSeoul13 Day 1: Co-designing SIX Australia - Carolyn Curtis

"Awesome Content"

Campaigns to Commitment: Social Media, Brands & Long Ideas

Design with IDEO: Designing Sustainable Human Centered Business Models

How to Increase Hiring Efficiency with Social Recruiting

TMK.edu Communications Planning: June 2015

Ul payment conference

Social media strategy

Plus de Matias Paterlini

Presentación Vidas conectadas - EJ Uruguay

Matias Paterlini

The Fan Machine Platform

Matias Paterlini

Facebook Apps - PHP Developers Group

Matias Paterlini

Social Apps Workshop

Matias Paterlini

Social apps & social scalability

Matias Paterlini

Desarrollando el potencial profesional de tus jóvenes

Matias Paterlini

Entrevista Altodot para el Tribuno

Matias Paterlini

Matias Paterlini Entrevista Tweetboard

Matias Paterlini

Presentación "Todos Pueden Emprender" en Mar Del Plata Valley por Matias Pate...

Matias Paterlini

Introduction to Facebook Apps Development at Fasta University.

Matias Paterlini

Plus de Matias Paterlini (10)

Presentación Vidas conectadas - EJ Uruguay

The Fan Machine Platform

Facebook Apps - PHP Developers Group

Social Apps Workshop

Social apps & social scalability

Desarrollando el potencial profesional de tus jóvenes

Entrevista Altodot para el Tribuno

Matias Paterlini Entrevista Tweetboard

Presentación "Todos Pueden Emprender" en Mar Del Plata Valley por Matias Pate...

Introduction to Facebook Apps Development at Fasta University.

Dernier

ICT role in 21st century education and its challenges

rafiqahmad00786416

💥 You’re lucky! We’ve found two different (lead) developers that are willing to share their valuable lessons learned about using UiPath Document Understanding! Based on recent implementations in appealing use cases at Partou and SPIE. Don’t expect fancy videos or slide decks, but real and practical experiences that will help you with your own implementations. 📕 Topics that will be addressed: • Training the ML-model by humans: do or don't? • Rule-based versus AI extractors • Tips for finding use cases • How to start 👨‍🏫👨‍💻 Speakers: o Dion Morskieft, RPA Product Owner @Partou o Jack Klein-Schiphorst, Automation Developer @Tacstone Technology

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

UiPathCommunity

The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - The value of a flexible API Management solution for O...

apidays

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Jeffrey Haguewood

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Zilliz

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

DBX First Quarter 2024 Investor Presentation

Dropbox

Architecting Cloud Native Applications

WSO2

MS Copilot expands with MS Graph connectors

Nanddeep Nachan

Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

apidays

Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!

WSO2's API Vision: Unifying Control, Empowering Developers

WSO2

Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

apidays

Exploring Multimodal Embeddings with Milvus

Zilliz

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

Passkeys: Developing APIs to enable passwordless authentication Cody Salas, Sr Developer Advocate | Solutions Architect - Yubico Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

apidays

Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Safe Software

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

Boost Fertility New Invention Ups Success Rates.pdf

sudhanshuwaghmare1

Dernier (20)

ICT role in 21st century education and its challenges

DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam

Apidays New York 2024 - The value of a flexible API Management solution for O...

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

DBX First Quarter 2024 Investor Presentation

Architecting Cloud Native Applications

MS Copilot expands with MS Graph connectors

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe

WSO2's API Vision: Unifying Control, Empowering Developers

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...

Exploring Multimodal Embeddings with Milvus

Why Teams call analytics are critical to your entire business

Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

Boost Fertility New Invention Ups Success Rates.pdf

Social Media Marketing EDN 54-2 - Parte 1

1. Módulo: SOCIAL MEDIA MARKETING Profesor: MATIAS PATERLINI Programa en Negocios 2013 www.tienda54dos.com Tuesday, August 27, 13

2. SOBRE ESTA PRESENTACIÓN • Contarles quién soy y qué hago • Marketing, Publicidad, Comunicación, E-commerce 101 • Ejemplos y casos de estudio • Herramientas en la web • Preguntas Tuesday, August 27, 13

3. TRAYECTORIA • Facebook PMD (solo 90 en el mundo y el único de Latam) • 5 años desarrollando aplicaciones sobre Redes Sociales • 25 empleados, + de 300 aplicaciones lanzadas • + 10K clientes, + 10M Usuarios • 2 compañías construidas sobre redes sociales • Escritor del libroVidas Conectadas (EditorialVida). Speaker Tuesday, August 27, 13

4. Tuesday, August 27, 13

5. Tuesday, August 27, 13

6. Tuesday, August 27, 13

7. Tuesday, August 27, 13

8. Our Clients Tuesday, August 27, 13

9. Tuesday, August 27, 13

10. Tuesday, August 27, 13

11. Tuesday, August 27, 13

12. Tuesday, August 27, 13

13. Tuesday, August 27, 13

14. Tuesday, August 27, 13

15. Tuesday, August 27, 13