25. Function of the social platform Social is not based on direct communication, planning, fixed workflows or central command… … it is based on trails and signals left in the environment, the collaboration platform Activity-streams, persistent conversations and bookmarks, explicit social structures, collaborative documents. Things co-workers can stumble upon, triggering collaboration. Self-organizing mass collaboration. Totally decoupled and ‘unorganized’. The platform facilitates mass-collaboration
26. Form of the social platform Most known in its software-form. … social platforms can be physical as well as virtual, ants use a physical platform, Facebook a virtual Hybrid-forms are also possible (desirable). Mobile-technology for instance can be used to combine physical with virtual (online) elements.
28. What makes a platform social? Evaluate using the ‘S.O.C.I.A.L.’ acronym
29. Stimulating A social platform has the right mix of interaction stimuli Presence – who is online? Where are my friends? Identity – look who I am, rich profiles, my content Reputation / karma – my value to the community based on ratings Relations – my social network Conversation – what are people talking about Activities – what is going on right now Groups – free forming, self-organizing groups Sharing – common content, information, knowledge
30. Organic A social platform allows its communities to form their own structures, to self-organize Free grouping – people can form, join and leave groups themselves, easily Organic groups – the system automatically forms groups based on the social graph Free tagging – people can tag all content, building a folksonomy Automated SNA – allow people to travel en utilize their social networks easily
31. Collaborative A social platform has a sensible mix of stigmergic and social collaboration & communication tools Social network – making true flows of communication explicit, helping in finding expertise and people Social bookmarking – brute force collecting, weighing and filtering of information Blogs – for broadcast communication used for opinion-building and knowledge-sharing Forums – for discussion and persistent conversations Wiki – Stigmergic knowlegde base Wall-to-wall, activity-streams, whiteboards, etc.
32. Intelligent A social platform has an effective set of collaborative filters and aggregation mechanisms, harnessing the wisdom of the crowd, suppressing ‘noise’, identifying ‘quality’ Good reputation system – being able to recognize topic expertise and experts Weighed aggregation – showing only the best quality on the front-/aggregation-pages Passive and active collaborative filtering – to identify quality Voting/ rating – user reputation building and content filtering (quality indication)
33. Adapted “Your” social platform is adapted to your crowd (employees or customers), processes and tools
34. Linked A social platform should offer its users to connect to their external social networks and content External networks – LinkedIn, Facebook, MSN, etc. External content – Blogger, Flickr, Youtube, slideshare, mindmeister, etc. External activity – Twitter, Yammer, etc. News aggregation – RSS, etc.
36. The the current ‘industrial’ modelLimiting communication and formality The industrial model is based on direct, synchronous communication and standardized workflows. The organization adopted a fixed structure and way of working. > Synchronous communication < > Standardized workflows and work dispatch < > Standardized functionprofiles < > ‘machine-bureaucracy’ <
37. Social in synergy with functionalSome tasks are best performed ‘the old way’, some best the social way