3. “ What you find says a lot about what you’re searching. I do find and don’t search anymore.” Pablo Picasso
4. 1. How to cope with what’s going wrong ? 2. Focus on creating a superior value of use 3. New economy, new rules 4. A few thoughts about how to innovate 5. A few things to keep in mind
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9. -100 -80 -60 -40 -20 0 20 40 60 80 100 Prix Promotions Publicité Choix nouveautés fra îcheur Modernité Localisation Plaisir courses Personnel disponible Accueil Suivi des marques Service clients Enseigne préférée CARREFOUR COLRUYT CORA DELHAIZE + AD ALDI SUPER GB + PARTNER LIDL
17. Red Ocean Strategy Focus on existing customers Compete in existing market space Beat the competition Exploit existing demand Make the value-cost trade-off Align the whole system of a firm’s activities with the strategic choice of differentiation or low cost Blue Ocean Strategy Focus on non-customer Create uncontested market space Make the competition irrelevant Create and capture new demand Break the value-cost trade-off Align the whole system of a firm’s activities in pursuit of differentiation and low cost
23. Brands and companies are under pressure Distribution Advertising Media Product Parity Competition Marketing Inconsistencies The Consumer The Brand Promotional Explosion
32. Resources Think in terms of platform like iPod and iTunes and iPhone. Follow two strategies at the same time: - the core competency school of strategy : deepen what you’re excellent at. - the leverage capabilities school of strategy : mobilize ressources outside your firm, at the edges. Be ex-centric.
33. Resources “ There are allways more smart people outside your company than within it” Bill Joy, co-founder of Sun Microsystems
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35. “ The truth is that we only have one trick - but it is a very good one. We concentrate in achieving that every ‘experience’ that a customer has with us is perfect. ” Jeff Bezos, Founder Amazon.com
36. Creation of superior value of use , is going to be the currency of this economy.
54. 4.2. Ex-centricity We’ve seen one aspect of it : consumercentricity. Let’s look at another one inspired by surfers and John Hagel.
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56. First , if you want to push your performance levels, find the relevant edge. Second , attract motivated groups of people to these edges to work together around challenging performance issues. Third , recognize that the people who are likely to be attracted to the edge are big risk-takers. Fourth , recognize that the edge fosters not just risk-taking, but very different cultures that are also "edgy. Fifth , find ways to appropriate insights from adjacent disciplines and even more remote areas of activity. » Sixth , bring users and developers of technology close together. John Hagel in Business Week, 2008.
62. Rules to live by : - Resist the usual - Ideas come from everywhere - Everybody can contribute - Open source and trust are critical - Having ideas is more important than owning it - There is no territory for an idea except the Cy - Playing with best players makes you play better - Sustain intrapreneurship (3M, Google) - Innovation never lead to instant perfection: you need a commitment to improve or rejuvenate ideas - Numbers are essential: you need data, it frees people from worries about politics. - Creativity loves constraints - Money follow customers - The interest of the future is about inventing it rather than knowing how it will look. - The future belongs to heretics, not prophets. Inspired by a conference from Marissa Mayer @ Stanford.
