6. ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity,
Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.
36. Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate
38. Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate
40. Consider Your Brand MUST…….Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT
41. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir
62. Next steps……
• 3 Personal Brand Actions to elevate your
brand at Nestle
• When are they going to happen and how will
you measure their impact?
• Who is going to hold you accountable?
63. ““No longer can youNo longer can you
just let your workjust let your work
speak for itself,speak for itself,
you have to ownyou have to own
your voice andyour voice and
the definition ofthe definition of
who you are.”who you are.”