NESTLE slides from presentation

1. www.paulcopcutt.com

2. How to Use
Personal Branding
For
Success
Paul Copcutt – Personal Brand Architect

4. ““My work speaks for itself”My work speaks for itself”

6. ATTRIBUTES: Direct, Humourous, Bright
PASSIONS: Clothing & Sports
VALUES: Honesty, Family, Tenacity,
Winning
PERSONAL BRAND STATEMENT;
I make the best of any situation through
a mix of honesty and humour that
builds relationships and wins
business.

8. https://www.youtube.com/watch?v=uNkqDh29lrk

9. I’m a great
professional

10. I’m a great
professional

11. Trust me
he’s a great
professional

12. I’m a great professional
I’m a great professional
I’m a great professional

14. I understand that
you’re a great
professional

19. Unique Promise of Value

20. The WorldThe World’s Strongest Brands’s Strongest Brands
Source: InterBrand https://www.youtube.com/watch?v=JKIAOZZritk

21. Essence
Understanding the Essence of YOU

22. ATTRIBUTESATTRIBUTES

25. How do others describe you?How do others describe you?
Functionally
Emotionally

26. You
• Strengths
• Values
• Passions
• Vision
• Purpose

27. • Integrity
• Passion
• Respect
• Risk Taking
• Collaboration

28. PERCEPTIONSPERCEPTIONS

29. Which famous person doWhich famous person do
you aspire to be?you aspire to be?

30. Top
10
Personal
Brand
Actions

31. Others
• Skills
• Perceptions
– 360
- Fascinate
• Leadership
• Results

32. SOLUTIONSSOLUTIONS

33. What brand would you aspire to be?What brand would you aspire to be?

35. PersonablePersonable InspireInspire InnovativeInnovative

36. Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate

37. Interested
Inspiring
Informative

38. Your PBS – an ExampleYour PBS – an Example
Sitting at the intersection of IT and business, I
strive to bring strategic focus and practical,
implementable solutions to impact business
productivity.
Analytical
Intelligent
Makes the complex simple
Corporate

39. Users
• Demographics
• Psychographics
• Communication
• Media
• Networks
• Solutions

40. Consider Your Brand MUST…….Consider Your Brand MUST…….
• Communicate a depth of meaning
• Make emotional connection
• Reflect the desired image
• Leave a lasting impression
STAND OUT

41. The Charismatic Brand
“A product, service or company (or person)
for which people feel there is no substitute”
Marty Neumeir

43. "It's always
showtime.“
—David
D'Alessandro,

44. Follow ‘The Donald’ Rule
“Show me someone
without an ego and
I will show you a
loser”

45. “The most
exhausting thing
you can be is
inauthentic”
Anne Morrow
Lindburgh

52. • Identify your value
proposition and develop
your PBS
• Create a branded bio
• ‘Brag’ sheet based on
strengths and measurable
achievements

58. "Going to Africa. Hope I don't get
AIDS. Just kidding. I'm white!"

60. • Trusted source - up to 4x more
Edelman 2014 Trust Barometer
• Talent attraction
• Stronger relationships
• Collaboration

61. http://youtu.be/Lhk9fGYGddg

62. Next steps……
• 3 Personal Brand Actions to elevate your
brand at Nestle
• When are they going to happen and how will
you measure their impact?
• Who is going to hold you accountable?

63. ““No longer can youNo longer can you
just let your workjust let your work
speak for itself,speak for itself,
you have to ownyou have to own
your voice andyour voice and
the definition ofthe definition of
who you are.”who you are.”

65. www.facebook.com/careerhacking
@paulcopcutt
paul@paulcopcutt.compaul@paulcopcutt.com
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www.paulcopcutt.comwww.paulcopcutt.com/nestle/
http://ca.linkedin.com/in/paulcopcutt