An introduction to The Marketing Practice

1. WELCOME TO
THE MARKETING PRACTICE
DELIVERING SALES RESULTS
SUPPORTING OVER €2BN SALES PIPELINE IN 2012/13
Stand-out propositions
based on audience issues
Content-led lead
generation and nurturing
Relevant, innovative,
results-focused bid support
A BRIEF OVERVIEW
100
PEOPLE
EUROPEAN
WIDE
B2B
ENTERPRISE
CLIENTS
Relationship and thought
leadership programmes
“
CURRENT CLIENTS
We focus on deep engagements with a select group of clients:
Account-based marketing
RESULTS AT
EVERY STAGE
OF THE FUNNEL
“
EST.
2002
THE PROGRAM HAS CLEARLY DEMONSTRATED
THE SUCCESS WE CAN EXPECT WHEN SALES
& MARKETING WORK TOGETHER SO WELL.
GIUSEPPE ROSSI, VP INTERNATIONAL SALES, ORACLE
The Great Barn, The Old Estate Yard, East Hendred, Wantage, Oxfordshire, OX12 8JY
+44 (0) 1235 833233
info@themarketingpractice.com
themarketingpractice.com

2. INTEGRATED DELIVERY
UNDER ONE ROOF
CLIENT SERVICES
We work as an extension of our clients’ sales
and marketing teams to ensure we create
campaigns that deliver against the sales,
marketing and overall business objectives.
Dedicated client teams,
specialising in complex
programme planning
and management.
“
1-2-1 conversations
on the telephone
and by email with
client’s prospects
and customers. Daily
conversations with
client sales teams
to track and progress
opportunities.
Run by Matt
Hanks, Head of
Data (15+ years
specialising in
CRM systems and
campaign data
management)
Run by Osiri Weithers,
Head of Inside Sales
(15+ years in enterprise
B2B sales)
PLANNING TEAM
“
Gathering customer
and market insight;
creating segmentation
models; owning
our social media
monitoring and
response service.
The Great Barn, The Old Estate Yard, East Hendred, Wantage, Oxfordshire, OX12 8JY
Sourcing and
managing data;
designing and
managing CRM and
Marketing Automation
implementations;
tracking and
reporting ROI.
INSIDE SALES TEAM
WE HAVE THE HOLY GRAIL
OF HAVING AN INTEGRATED
AGENCY. WHETHER OUR
STRATEGIC DEVELOPMENT
ON MESSAGING, OUR
SOCIAL MEDIA PLANS
AND STRATEGY OR OUR
EXECUTION PLANS, TMP IS
INVOLVED AT EACH STEP...
PAUL STEVENSON – HEAD OF ENTERPRISE
MARKETING SERVICES, O2 UK
Run by Kevin Smith,
Client Operations
Director (20+ years in
both agency and clientside marketing roles)
DATA TEAM
+44 (0) 1235 833233
info@themarketingpractice.com
Run by Allyson
Bancroft, Head of
Planning (formerly
with OgilvyOne,
Brann and
McCann Erickson)
themarketingpractice.com
CREATIVE TEAM
Team delivering high
quality content and
experiences through
online, offline
and events.
Run by Paul
Baker, Creative
Director (formerly
CD at McCann
Erickson,
Interfocus and
SMI/Publicis)