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Engaging Today’s Consumer

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Paul Segreto
Paul Segreto

This presentation has been converted to a generic format from its original format for a client's franchisees which included specific slides on their social media metrics and store sales.

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Engaging Today’s Consumer
Brands Are Under Threat - The number and velocity of marketing messages has increased exponentially - Central authority figures are no longer authoritative - Brand relationships are based more on cultural phenomena than quality or reliability - Trust is not a given—it is earned, cultivated and rewarded
Old Brand Model
Pushes down to the customer!
Today’s Consumer is… More educated More sophisticated More technologically advanced
Today’s Consumer is also… More educated More sophisticated More technologically advanced More diligent More cautious More anxious
Today’s Consumer is… More educated More sophisticated More technologically advanced More diligent More cautious More anxious …THAN EVER BEFORE!
New Brand Model Rather than a monologue to the masses, it’s engagement among managers, employees and customers That seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word
Especially brands with repeat customers!
Relevant Pertinent Informative Not just regurgitation!
Relevant Pertinent Informative Not just regurgitation!
Relevant Pertinent Informative Not just regurgitation!
It’s all about engaging today’s consumers…
It’s all about engaging today’s consumers… not selling them!
If nothing else, let me leave you with one thought today…
There shouldn’t be a difference! YOUR LOCATION
Do you need assistance? 832-838-4822 segreto.paul@gmail.com

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