1. Social Media Signals
Presented by:
Kristopher B. Jones
Founder & CEO, KBJ Capital

2. About Kris
• Founder & Former CEO / President of Pepperjam; Sold to
GSI Commerce / eBay (NASDAQ – EBAY)
• CEO of KBJ Capital – Advise & manage early stage
technology investments (Highligher.com, Yumm, APPEK,
VigLink, etc.)
• CEO of KBJ portfolio company ReferLocal.com
- Helping traditional media take on Groupon, Angie’s List,
and Craig’s List
• Best-selling author of SEO Visual Blueprint
- Book signing tomorrow morning at 9:45am
@krisjonescom facebook.com/krisjonescom

3. Why care about social?
• Reputation management (think SEO)
- push out negative reviews, manage brand, etc.
• Increasing integration / influence of social in real-time
search results..organic SERP’s
• More and more consumers are looking to social
networks (versus search engines)
• Your “Klout” score may end up more important than
link authority over time
• This is the year your Grandma joined Facebook;
Facebook has over 800 million members and growing
@krisjonescom facebook.com/krisjonescom

4. Social Media Influence
• Having a Facebook and Twitter account isn’t enough
• You need to engage and be engaged to move the
needle in search rankings and influence
• All of the entities attempting to measure social
media signals are fixated on influence
• Social media influence will continue to grow in
importance in nearly all relevant elements of search
ranking
@krisjonescom facebook.com/krisjonescom

5. Social Media Signals
Larry and Sergey’s Doctoral Dissertation Revisited?
• Seems a lot like what Google leveraged about links –
relevance through link authority (Pagerank)
• Search engines continue to look for QUALITY signals
• Quantity of social interactions - easy to game; will
be less important as algorithms analyzing social
media signals become more sophisticated
• Quality of social interactions - will become
increasingly more important over time; think
human, real, substantive engagements with
important people
@krisjonescom facebook.com/krisjonescom

6. What is Klout?
A closer look at one leading algorithmic scorer in the
social influence game
• Your “Klout” score is a measure of your
social media influence Get your score
at http://www.klout.com
• There are three primary drivers of your
overall Klout Score
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
@krisjonescom facebook.com/krisjonescom

7. A Closer Look at Klout
•“True Reach”
- Measures the number of people you influence
- Focuses on people that engage with your
content
- Looks at how people respond to your content
- Filters out spam and bots
- Quantity is tempered by quality
@krisjonescom facebook.com/krisjonescom

8. A Closer Look at Klout
•“Amplification”
- Measures how much you influence people
- Looks at when you post a message, how many
people respond to it or spread it further?
- If people often act upon your content you
have a high Amplification score.
@krisjonescom facebook.com/krisjonescom

9. A Closer Look at Klout
•“Network”
- Measures the influence of the people in your
true reach
- Looks at how often do top Influencers share
and respond to your content?
- The more interaction top influencers have
with your content the higher your Network
score
@krisjonescom facebook.com/krisjonescom

10. Five Tips to Influence Your Klout
(1) Be real and authentic!
(2) Get influencial Tweeters / Facebookers to share
your content (links)
(3) Engage strategically with influencers with high
Klout scores and share interesting contest / be
first to share and engage
(4) Prune your followers / friends
(5) Focus on your niche
@krisjonescom facebook.com/krisjonescom

11. Gaming Your Social Media
Influence
• Integrate your FB and Twitter feeds
- http://apps.facebook.com/twitter/
• Follow people actively in your field by leveraging
http://www.twitter.com/search
• Automate the Twitter follow process using
http://www.tweetadder.com
• Share / Retweet thoughtfully and frequently
• Engage – it’s all about social engagement and
building your social media authority
@krisjonescom facebook.com/krisjonescom

12. Questions…
Want some Klout?
• Follow and interact with me on Twitter
- @krisjonescom
• Follow and interact with me on
Facebook - /krisjonescom
• See you tomorrow morning at 9:45am
@krisjonescom facebook.com/krisjonescom