Efrat Fenigson

Tel Aviv, Israel, IS Israel

Senior Director of Marketing & Communications

Telecom / Mobile

Ex-programmer rediscovered as a marketer, with a sense of fashion.. After several years as a computer programmer (once a geek, always a geek), I understood my passion is not in creating technology, but rather in creating conversations about it. Marketing is like a puzzle to me. I enjoy putting together the different pieces to influence a perception. Specialties in various marketing aspects, especially in the High-tech industry: B2B Content Marketing, Inbound and Outbound Marketing, Marketing Automation (Hubspot) and Analytics, Branding & Storytelling, PR, Advertising, Lead Generation and Nurturing, Digital Marketing, SEO, PPC, Innovation Scouting, Social Media Marketing, Exhibition