Pete Forde (BuzzData) and Pete Soderling (Stratus Security) presented this talk at the O'Reilly Strata conference on February 2nd, 2011 in Santa Clara, CA. Apologies for any issues with fonts. That's SlideShare, not us!

1. PETES
BUILDING AND
PRESENT
SODERLING FORDE
PRICING
THE DATA
MARKETPLACE

2. AGENDA

3. WHAT’S THE DATA
BIZ NOW?

4. WHAT’S THE DATA
MARKETPLACE?

5. HOW DO WE GET
THERE?

6. INTRO TO THE DATA
BIZ

7. $100 BILLION

8. WHAT IS DATA?

9. DIFF’RENT STROKES

10. TOP DOWN

11. BOTTOMS UP!

12. BRING IT

13. DATA PRODUCTS

14. THE VALUE CHAIN

15. GO HIGHER!

16. OR LOWER!

17. BUT WHICH IS
BETTER?

18. DISTRIBUTION AND
DELIVERY

19. SELL A TERMINAL

20. BUILD A REPORTING
PORTAL

21. DUMP VIA FTP

22. INTEGRATE A FEED

23. SHIP A CD

24. SHIP A CD !!????!!!

25. THE VALUE OF
AGGREGATION

26. “INNOVATION VIA
AGGREGATION”

27. FAUX-PROPRIETARY

28. GOOG IS UPSETTING
THINGS

29. CHALLENGES

30. INFLEXIBLE
PRODUCTS

31. PROPRIETARY
PLATFORMS

32. FEW PRICING
OPTIONS

33. CONSUMER DATA
PRIVACY

34. FRESHNESS

35. ACCURACY

36. INTEGRITY

37. LICENSE

38. FORMAT

39. WHAT IS THE DATA
MARKETPLACE?

40. DATA CATALOGS

41. Froogle

42. REAL-TIME FEEDS

43. HUMANIST GOALS

44. FIND IT, GRAPH THE
SHIT OUT OF IT

45. AMBITIOUS NERDS

46. STATUS QUO

47. “THE BAD VERSION”

48. PROBLEMS BEFORE
‘SOLUTIONS’

49. MEA CULPA

50. DO WE NEED A DATA
MARKETPLACE?

51. OPEN DATA !=
PROFIT?

52. DATAMARKET.lame?
#=> true

53. ‘If I’d asked people
what they wanted,
they’d have said a
faster horse.’
- Henry Ford

54. LAND GRAB

55. TALENT GRAB

56. CUSTOMER GRAB

57. BLURRING LINES

58. WHY SHOULD
ANYONE CARE?

59. INSPIRATION

60. HUMANIZATION

61. COLLABORATION
HUBS

62. CURATION >
CONVERSATION

63. INNOVATION++

64. IF YOU BUILD IT...

65. DATA AS A SERVICE

66. WHAT IS IT?

67. FRESH DATA

68. EASY INTEGRATION

69. FLEXIBLE USE-CASES

70. DAAS DELIVERY

71. API

72. DATASET
DOWNLOAD

73. VENDOR DATA
“STORE”

74. DATA MARKETPLACE

75. DELIVERY METRICS
ARE KEY

76. DAAS PRICING

77. FORGET THE BUFFET

78. THINK LIKE YOUR
ELECTRIC METER

79. THINK ALA CARTE

80. KEEP IT FLEXIBLE

81. NEW HORIZONS

82. RECAP!

83. $100 BILLION FOR
THE TAKING

84. $100 BILLION FOR
DATA
THE TAKING
COLLABORATION
HUBS

85. $100 BILLION FOR
DATA
THE TAKING
COLLABORATION
ON DEMAND,
HUBS
FLEXIBLE PRICING

86. THANK YOU

87. pete@stratuse
@petesoder
@peteforde
c.com
pete@buzzdat
a.com