Building and Pricing the Data Marketplace

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Pete Forde (BuzzData) and Pete Soderling (Stratus Security) presented this talk at the O'Reilly Strata conference on February 2nd, 2011 in Santa Clara, CA. Apologies for any issues with fonts. That's SlideShare, not us!

Technologie Business

PETES
BUILDING AND
PRESENT
SODERLING FORDE

PRICING
THE DATA
MARKETPLACE

AGENDA

WHAT’S THE DATA
BIZ NOW?

WHAT’S THE DATA
MARKETPLACE?

HOW DO WE GET
THERE?

INTRO TO THE DATA
BIZ

$100 BILLION

WHAT IS DATA?

DIFF’RENT STROKES

TOP DOWN

BOTTOMS UP!

BRING IT

DATA PRODUCTS

THE VALUE CHAIN

GO HIGHER!

OR LOWER!

BUT WHICH IS
BETTER?

DISTRIBUTION AND
DELIVERY

SELL A TERMINAL

BUILD A REPORTING
PORTAL

DUMP VIA FTP

INTEGRATE A FEED

SHIP A CD

SHIP A CD !!????!!!

THE VALUE OF
AGGREGATION

“INNOVATION VIA
AGGREGATION”

FAUX-PROPRIETARY

GOOG IS UPSETTING
THINGS

CHALLENGES

INFLEXIBLE
PRODUCTS

PROPRIETARY
PLATFORMS

FEW PRICING
OPTIONS

CONSUMER DATA
PRIVACY

FRESHNESS

ACCURACY

INTEGRITY

LICENSE

FORMAT

WHAT IS THE DATA
MARKETPLACE?

DATA CATALOGS

Froogle

REAL-TIME FEEDS

HUMANIST GOALS

FIND IT, GRAPH THE
SHIT OUT OF IT

AMBITIOUS NERDS

STATUS QUO

“THE BAD VERSION”

PROBLEMS BEFORE
‘SOLUTIONS’

MEA CULPA

DO WE NEED A DATA
MARKETPLACE?

OPEN DATA !=
PROFIT?

DATAMARKET.lame?
#=> true

‘If I’d asked people
what they wanted,
they’d have said a
faster horse.’

- Henry Ford

LAND GRAB

TALENT GRAB

CUSTOMER GRAB

BLURRING LINES

WHY SHOULD
ANYONE CARE?

INSPIRATION

HUMANIZATION

COLLABORATION
HUBS

CURATION >
CONVERSATION

INNOVATION++

IF YOU BUILD IT...

DATA AS A SERVICE

WHAT IS IT?

FRESH DATA

EASY INTEGRATION

FLEXIBLE USE-CASES

DAAS DELIVERY

API

DATASET
DOWNLOAD

VENDOR DATA
“STORE”

DATA MARKETPLACE

DELIVERY METRICS
ARE KEY

DAAS PRICING

FORGET THE BUFFET

THINK LIKE YOUR
ELECTRIC METER

THINK ALA CARTE

KEEP IT FLEXIBLE

NEW HORIZONS

RECAP!

$100 BILLION FOR
THE TAKING

$100 BILLION FOR
DATA
THE TAKING
COLLABORATION
HUBS

$100 BILLION FOR
DATA
THE TAKING
COLLABORATION
ON DEMAND,
HUBS
FLEXIBLE PRICING

THANK YOU

pete@stratuse
@petesoder
@peteforde

c.com
pete@buzzdat
a.com

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WSO2's API Vision: Unifying Control, Empowering Developers

WSO2's API Vision: Unifying Control, Empowering Developers

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Building and Pricing the Data Marketplace

1. PETES BUILDING AND PRESENT SODERLING FORDE PRICING THE DATA MARKETPLACE

3. WHAT’S THE DATA BIZ NOW?

4. WHAT’S THE DATA MARKETPLACE?

5. HOW DO WE GET THERE?

6. INTRO TO THE DATA BIZ

7. $100 BILLION

8. WHAT IS DATA?

9. DIFF’RENT STROKES

11. BOTTOMS UP!

13. DATA PRODUCTS

14. THE VALUE CHAIN

17. BUT WHICH IS BETTER?

18. DISTRIBUTION AND DELIVERY

19. SELL A TERMINAL

20. BUILD A REPORTING PORTAL

21. DUMP VIA FTP

22. INTEGRATE A FEED

24. SHIP A CD !!????!!!

25. THE VALUE OF AGGREGATION

26. “INNOVATION VIA AGGREGATION”

27. FAUX-PROPRIETARY

28. GOOG IS UPSETTING THINGS

30. INFLEXIBLE PRODUCTS

31. PROPRIETARY PLATFORMS

32. FEW PRICING OPTIONS

33. CONSUMER DATA PRIVACY

39. WHAT IS THE DATA MARKETPLACE?

40. DATA CATALOGS

42. REAL-TIME FEEDS

43. HUMANIST GOALS

44. FIND IT, GRAPH THE SHIT OUT OF IT

45. AMBITIOUS NERDS

47. “THE BAD VERSION”

48. PROBLEMS BEFORE ‘SOLUTIONS’

50. DO WE NEED A DATA MARKETPLACE?

51. OPEN DATA != PROFIT?

52. DATAMARKET.lame? #=> true

53. ‘If I’d asked people what they wanted, they’d have said a faster horse.’ - Henry Ford

55. TALENT GRAB

56. CUSTOMER GRAB

57. BLURRING LINES

58. WHY SHOULD ANYONE CARE?

59. INSPIRATION

60. HUMANIZATION

61. COLLABORATION HUBS

62. CURATION > CONVERSATION

63. INNOVATION++

64. IF YOU BUILD IT...

65. DATA AS A SERVICE

66. WHAT IS IT?

68. EASY INTEGRATION

69. FLEXIBLE USE-CASES

70. DAAS DELIVERY

72. DATASET DOWNLOAD

73. VENDOR DATA “STORE”

74. DATA MARKETPLACE

75. DELIVERY METRICS ARE KEY

76. DAAS PRICING

77. FORGET THE BUFFET

78. THINK LIKE YOUR ELECTRIC METER

79. THINK ALA CARTE

80. KEEP IT FLEXIBLE

81. NEW HORIZONS

83. $100 BILLION FOR THE TAKING

84. $100 BILLION FOR DATA THE TAKING COLLABORATION HUBS

85. $100 BILLION FOR DATA THE TAKING COLLABORATION ON DEMAND, HUBS FLEXIBLE PRICING

87. pete@stratuse @petesoder @peteforde c.com pete@buzzdat a.com

Notes de l'éditeur