Distribution Channels and Supply Chain Management

Chapter 12 Distribution Channels and Supply Chain Management

Learning Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Case Study Caterpillar ,[object Object],[object Object],[object Object],[object Object],12-

Supply Chains and the Value Delivery Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Nature & Importance of Distribution Channels ,[object Object],[object Object],12-

[object Object],[object Object],[object Object],[object Object],Nature & Importance of Marketing Channels 12-

Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],12-

How Channel Members Add Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12- ,[object Object],[object Object]

Nature & Importance of Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Channel Members are Connected Via a Variety of Flows ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

[object Object],[object Object],[object Object],[object Object],[object Object],Channel Behaviour and Organization 12-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Behaviour and Organization 12-

Channel Behaviour and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Channel Behaviour and Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Behaviour and Organization 12-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Channel Design Decisions 12-

Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],12-

Channel Design Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

Channel Management Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12-

Public Policy and Distribution Decisions ,[object Object],[object Object],[object Object],12-

Public Policy and Distribution Decisions ,[object Object],[object Object],12-

Marketing Logistics and Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],12-

Marketing Logistics and Supply Chain Management ,[object Object],[object Object],[object Object],[object Object],[object Object],12-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Logistics and Supply Chain Management 12- Transportation Carrier Options Intermodal transportation is becoming more common

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Distribution Channels and Supply Chain Management