The document discusses pharmaceutical companies' reluctance to fully embrace social media. It suggests that senior leadership needs to lead by strategically approaching social media, training the organization, supporting new processes, and breaking down silos between departments. The document recommends that pharmaceutical companies establish a central social media team with local representatives, set up a global and local team process, provide guidelines and training, share resources globally, maintain a consistent online presence, and work as a global team instead of implementing social media strategies locally without coordination.

1. Is Pharma
Afraid of
Using Social?
Alexandra Fulford
@Pharmaguapa

2. Times have changed . . .
2http://imbapic.com/how-times-have-changed.html

3. Everyone’s doing it . . . .

4. ..... Some better
4
Not been used
since Nov 2011
than others

5. Social media is becoming more “mainstream”
5

6. Starting to see some great best practice being
implemented
6

7. But Pharma is still behind in social media.
7
Regulatory
?
Lack of
Understanding
Politics and
Silos
Strategy
and
Leadership
Decentralised
Marketing
Why?

8. Senior Leadership needs to LEAD
1. Start to approach social media strategically
2. Get trained . . . and train the organisation
3. Support new process and ways of working
4. Break down the silos and ...
5. Reward results not politics
6. Give global direction
8
Politics and
Silos

9. So Global is better than local implementation?
9
Or

10. Regardless of corporate structure . . .
10

11. . . . it is all about being a team across the globe
11

12. My recommendations . . .
1. Get senior leadership trained and on board
2. Have a central social media team and local representatives
3. Set up a global / local team and process
4. Have clear guidelines and training
5. Share resources and knowledge
6. Have a consistent presence
7. Work together as a global team
8. Stop being afraid!
12

13. 13
For more information:
@pharmaguapa
pharmaguapa@hotmail.com
www.pharmaguapa.com