Impact Of Social Media On Meetings & Events
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Presentation that was given at the 2008 Incentive Works conference at the Metro centre in Toronto. This is the largest meeting & event show. Presentation was part of an education /learning series with focus on the impact of social media to the meetings & events space... with special emphasis on how this applies to the event planner
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Impact Of Social Media On Meetings & Events
- 1. Impact of Social Media on meetings & events Need multi-channel image
- 2. It used to be that new media was an afterthought in the M&E space
- 3. Communications were pretty simple
- 4. We were a paper driven society
- 5. ... And then things changed
- 6. and became a bit more complicated
- 8. “ The world is in the middle of an ongoing conversation . A marketer’s challenge and job is to enter that conversation and when you do join in, you had better be prepared to add value .” John D Hayes – CMO American Express
- 9. Today you will learn how to extend the conversation and leverage the power of social media for your next meeting, event, or experience.
- 10. Before you can add value and extend the conversation, there a few things you should know…
- 11. Did you know?
- 13. What is social media?
- 15. social media In plain english
- 18. … your new best friend
- 34. YouTube
- 37. is micro-blogging your friend or foe?
- 39. Example: 2008 South by Southwest Conference ( www.sxsw.com )
- 46. Get yourself a feed aggregator
- 48. Social Bookmarking in Plain English
- 50. The Social media press release
- 52. Linkedin
- 54. Don’t forget about mobile…
- 57. Mobile Trends that will impact consumer adoption:
- 58. 2 more factors…
- 61. Applying your social media kung fu to M&E (before, during and after)
- 65. Measuring social media’s impact
- 72. Questions and new age answers…
- 74. How to reach me: Email: [email_address] Voice or SMS to 416-729-4268 LinkedIn profile: http://www.linkedin.com/in/phryl Follow me on Twitter: http://www.twitter.com/phryl Follow my Mobile & Interactive marketing blog: http://www.burningthebacon.com http://m.burningthebacon.com (mobile version) Check out other contributions at: http://www.onedegree.ca http://www.canadianmarketingblog.com/ Phil Barrett (.mobi) Senior Director, Mobile & Interactive Carlson Marketing